100% PURE

Brighter. Smoother. More even. Six weeks of one simple step. Our Dark Spot Remover supports the look of a brighter, more even complexion — gently enough for daily use. #100percentPURE #DarkSpotRemover #EvenSkinTone #BrighteningSkincare #RadiantSkin #CleanBeauty #NaturalSkincare #VeganSkincare #CrueltyFreeBeauty #SkincareRoutine #GlowingSkin #SmoothSkin

The plant-based swap for retinol. Bakuchiol is plant-derived and gentler on skin, and it's in both our Moisturizer and our Face Oil — supporting a smoother, firmer, more radiant-looking complexion. Swipe for the 6-week results → #100percentPURE #Bakuchiol #RetinolAlternative #PlantRetinolAlternative #CleanBeauty #NaturalSkincare #VeganSkincare #CrueltyFreeBeauty #SensitiveSkinCare #SkincareRoutine #GlowingSkin #SmoothSkin

The eye cream you keep reordering. Coffee Bean Caffeine Brightening Eye Cream helps the look of puffiness and dark circles while supporting a firmer, smoother-looking eye area. #100percentPURE #EyeCream #CaffeineEyeCream #CoffeeBeanCaffeine #UnderEyeCare #CleanBeauty #NaturalSkincare #VeganSkincare #CrueltyFreeBeauty #SkincareRoutine #BrightEyes #DepuffingEyeCream

Powerful Green Tea EGCG, in two textures. The Concentrate Serum absorbs fast. The Concentrate Cream seals it in. Together they help defend skin against environmental stress, replenish hydration, and support a firmer, more radiant look. Swipe for what people reported after 6 weeks → #100percentPURE #GreenTeaEGCG #CleanBeauty #NaturalSkincare #VeganSkincare #CrueltyFreeBeauty #AntioxidantSkincare #SensitiveSkinCare #SkincareRoutine #GlowingSkin #HydratedSkin #GreenTeaSkincare

🚨 LAST DAY TO VOTE! 🚨 Voting for Best Clean Beauty Brand 2026 closes TODAY — this is the final push! Whether it's your first vote or your seventh, it counts exactly the same. Link in bio! Thank you for showing up for us all week. We love you! ❤️ #100PercentPURE #NewsweekReadersChoice #BestCleanBeautyBrand #CleanBeauty #Vote100PercentPURE

TWO DAYS LEFT — LET'S FINISH STRONG! ⏳ Voting closes tomorrow, and every vote counts right up to the very end. Vote today, then come back and vote tomorrow. Link in bio! Best community on the internet. ❤️ #100PercentPURE #NewsweekReadersChoice #BestCleanBeautyBrand #CleanBeauty #Vote100PercentPURE

THE VOTES ARE ADDING UP AND WE ARE SO GRATEFUL 🌸 Every day you come back and vote, it makes a real difference — and you have been showing UP. Keep it rolling! Vote for 100% PURE, link in bio. Thank you, truly! ❤️ #100PercentPURE #NewsweekReadersChoice #BestCleanBeautyBrand #CleanBeauty #Vote100PercentPURE

TEN SECONDS. THAT'S THE WHOLE ASK ⏱️ Free, fast, and you can do it from bed. Vote for 100% PURE for Best Clean Beauty Brand 2026 — link in bio! Thank you for keeping it going! ❤️ #100PercentPURE #NewsweekReadersChoice #BestCleanBeautyBrand #CleanBeauty #Vote100PercentPURE

READERS' CHOICE MEANS YOU CHOOSE 💛 No panel. No judges. Just people voting for the brands they love — which means this one is completely in your hands. Vote for 100% PURE! Link in bio, once every day. We love you! ❤️ #100PercentPURE #NewsweekReadersChoice #BestCleanBeautyBrand #CleanBeauty #Vote100PercentPURE

GOOD NEWS — YOU CAN VOTE AGAIN TODAY! ✨ That's the best part: it's not one and done. Every single day, you get another vote for 100% PURE. Link in bio! Takes about ten seconds. Thank you! ❤️ #100PercentPURE #NewsweekReadersChoice #BestCleanBeautyBrand #CleanBeauty #Vote100PercentPURE

WE'RE ON THE BALLOT! 🌿 100% PURE is nominated for Best Clean Beauty Brand 2026 in the Newsweek Readers' Choice Awards — and readers decide the winner. Vote using the link in our bio. You can vote once a day, every day! Let's go! ❤️ #100PercentPURE #NewsweekReadersChoice #BestCleanBeautyBrand #CleanBeauty #Vote100PercentPURE

WE’RE NOMINATED! 100% PURE has been nominated in the Newsweek Readers’ Choice Awards for Best Clean Beauty Brand 2026—and now the winner is decided by you. Long before “clean beauty” had a name, 100% PURE was the first to bring truly clean beauty to the market. Since 1999, we’ve believed beauty can be effective, genuinely clean and created with care for people, animals and our planet. But our mission has always gone far beyond beauty. With your support, we’ve donated more than one million meals to shelter dogs, helped rescue over 1,000 dogs from the Yulin Dog Meat Festival, planted more than one million trees, and continued creating vegan, cruelty-free products with sustainable packaging and solar-powered manufacturing. By supporting 100% PURE, you’re helping us continue this work and do even more good for people, animals and our planet. This recognition means so much to us—and now it’s up to you. Please vote for 100% PURE using the link in our bio. You can vote once every day, so we would be incredibly grateful if you came back and voted for us daily Thank you for supporting us. We love you! ❤️ #100PercentPURE #NewsweekReadersChoice #BestCleanBeautyBrand #CleanBeauty #Vote100PercentPURE

Consider this our thank-you note. 🍉 Our Quarter Century Sale was the biggest celebration in our 25 years and it happened because of you. So we're sending everyone off with a little something. FREE 1.7 oz Watermelon Cucumber Water Locking Mist with any purchase. No minimum. Made with 95% organic watermelon hydrosol, hyaluronic acid, and polyglutamic acid for skin that looks dewy and feels soft. A splash of hydration, on us. While supplies last. #100PercentPure #DewySkin #GlowingSkin #SkinHydration

Your whole routine, on sale. ✨ Drop 4 of our Quarter Century Sale is live — swipe to see some of our favorite skincare gift sets, all up to 75% off. Cleansers, serums, eye creams, SPF — there's more waiting for you at the link in bio. #QuarterCenturySale #100PercentPure #Puristry #CleanBeauty #SkincareGiftSet #GiftSetSale #VitaminCSerum #GreenTeaSkincare #CleanSkincare #NaturalSkincare #SkincareRoutine #SkincareDeals #SkincareSale

Bakuchiol everything. 💜 Our plant-based retinol alternative — now part of Drop 4 of the Quarter Century Sale. All gift sets up to 75% off. Grab yours before it's gone. #Bakuchiol #CleanBeauty #NaturalSkincare #PlantBased #RetinolAlternative #VeganBeauty #CrueltyFree #GreenBeauty #SkincareSale #GiftSets #BeautyDeals #EcoFriendly #100PercentPure #QuarterCenturySale #SkincareRoutine #GlowingSkin

Good hair days, every day" isn’t just a dream anymore… especially when your favorite hair care is up to 75% OFF! 🤫✨ Drop 3 of our Quarter Century Sale is officially LIVE! 💜 From our deeply hydrating Glossy Locks lines to nourishing Argan Oil, it’s time to give your hair the clean, plant-based love it deserves. No harsh chemicals, no synthetic fillers—just pure, bouncy, salon-worthy results. 🧴🌱 #CleanBeauty #HairCare #NaturalHair #PlantBased #QuarterCenturySale #GlossyLocks #ArganOil #HealthyHair #CrueltyFree #VeganBeauty #SalonWorthy #100PercentPure #EcoFriendly #BeautySale #PureIngredients

Our Quarter Century Sale just got even better. We're talking up to 75% OFF all Hair, Bath, and Body essentials. Your shower routine is about to get a serious upgrade. 🧴✨ #100PercentPure #CleanBeauty #NaturalSkincare #NonToxicBeauty #GreenBeauty #VeganBeauty #CrueltyFree #EcoFriendly #OrganicSkincare #BathAndBody #HairCare #SelfCare #LavenderLover #BeautySale #WellnessJourney #SkincareRoutine #BeautyDeals #SustainableBeauty #PureIngredients #QuarterCenturySale

It’s the LAST DAY to score up to 75% OFF all makeup! Treat your eyes to rich pigment and deep hydration. Our eyeshadows double as nourishing eye creams, because why should your makeup dry you out? ✨ Fill up your cart before the Quarter Century Sale Drop 2 ends tonight! #100PercentPure #CleanBeauty #MakeupSale #CrueltyFree

Since 2004, we’ve known that skin health relies on stability. Our Matcha Oat Milk Nourishing Mask pairs ceremonial grade Matcha with soothing Oat Milk to neutralize environmental stressors and lock in deep hydration. It’s science-backed nourishment designed to calm redness and feed your skin the nutrients it’s been craving. Give your skin a well-deserved "zen" moment.

Sunday is for slowing down—and that includes your skincare. 🧖‍♀️ Sunday resets are about more than just a clean face; they’re about restoring what the week took away. Our Calendula Flower Cleansing Milk is engineered in our San Jose lab to calm redness and protect your skin’s essential moisture. No stripping, just restorative care. Start your week with a balanced, healthy skin barrier.