Agency Reporter

Brand safety tools built for English. Ad spend is moving to Hindi, Tamil, Telugu, and Hinglish. That gap is where moderation breaks – and brands are paying for it blind. Our take on India's multilingual brand safety problem. Link in comments👇

India's B2C influencer economy is booming. The B2B side barely exists. Founders, sales leads & HR heads are quietly building real audiences on LinkedIn. For brands, the opportunity is wide open. Our take on India's untapped B2B creator frontier: [Link in comments]

Are brands optimizing for cheaper leads—or better customers? Aditya Sharma, Founder of AdSynergiX., shares his views on audience quality, programmatic decision-making, and why cleaner intent matters more than lower media costs. Read more in the comments.

Magnite the largest independent sell-side advertising company, announced the launch of Magnite Orchestration. Link to full story in comments. #Magnite #AgenticAdvertising #AdTech #ProgrammaticAdvertising #AIAdvertising

Contextual targeting isn't nostalgia — it's a reckoning. India's digital landscape was contextually native before it was fashionable. Here's why that matters now. Link in Comment 🔗 #ContextualTargeting #AdTechIndia #ProgrammaticAdvertising

As B2B Marketing Association continues to drive business growth, collaboration, knowledge sharing, and leadership engagement are becoming increasingly important across the ecosystem. Read the full article in the comments. #B2BMarketing #B2BMA #MarketingCommunity #Marketing

@wearemiq , the global programmatic services and technology partner, announced a major expansion of Sigma. Full article in the comments box. #MiQSigma #MiQ #ProgrammaticAdvertising #AdTech #MarketingTechnology

The cookie is crumbling,and Indian adtech is building its own fix. First-party data. Telecom partnerships. Clean rooms. Vernacular AI. But the real challenge? Trust. Read our latest article👇 🔗 Link in comments.