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Gm frens. Get your learn on 🤓
EP19: Controversial Marketing Takes w/ @andrewsaunders 🔥👀
Summary
It's always tough to have a conversation with a veteran who's had experiences that have ranged from NYSE+NASDAQ 100 to Hollywood, and of course, working with marquee projects like
@SkaleNetwork ,@nillion ,@addressableid & @Arbitrum. In this conversation, he discussed his creative aspirations, the importance of understanding complex marketing systems, and the challenges of building innovative campaigns within large organizations. He emphasized the need for early career marketers to gain diverse experiences and learn from established Web2 marketers to succeed in crypto marketing. He highlighted the talent deficit in the crypto space and the critical role of effective distribution and branding in achieving user retention and growth. Finally, he offered actionable advice for founders looking to enhance their marketing strategies.
Takeaways
✅He aspires to create projects that provide creative fulfillment.
✅Understanding organizational dynamics is key to navigating marketing challenges.
✅Growth marketing is fundamentally about performance marketing.
✅The crypto industry faces a significant talent deficit in marketing.
✅Effective distribution is crucial for tech products to succeed.
✅Building a growth strategy requires both analytical and creative approaches.
✅User retention in Web3 is challenging due to high friction in onboarding.
✅Consistent messaging and branding are essential for breaking through market noise.
✅Founders must invest in experienced marketers to drive success.
Chapters
00:00 The Journey of a Versatile Marketer
03:06 Innovative Campaigns and Organizational Dynamics
06:01 Building a Growth Strategy in Marketing
09:00 Navigating Career Decisions and Learning Opportunities
11:56 The Talent Deficit in Crypto Marketing
15:01 Anatomy of a Growth Strategy
18:12 Performance Marketing vs. Growth Marketing
27:23 Understanding High-Value Actions in Web3 Marketing
28:13 The Ethics of Metrics Manipulation
30:35 Challenges of Incentive-Based Models
34:36 User Retention Strategies in Web3
38:04 Navigating the Competitive Landscape
40:15 Crafting Unique Brand Narratives
45:51 The Importance of Brand Marketing
51:35 Advice for Founders on Marketing Talent
Our dear friends and their children sadly passed away yesterday, please pray for their families. May you rest in peace, surrounded by love, and all find comfort together. We love you Adam and Helen 💔
My co-founder was officially ranked #1 out of over 27M people at what he does.
It took me 20yrs, but I finally found the backend to my frontend…and we’ve been building for over a year together.
The wait will be worth it.
Been meeting with a lot of Y Combinator founders lately. Blown away by how well they all understand building for true PMF. Few.
Decided to reprioritize my health, and I'm now lifting the same weights I did over 20yrs ago. Making @rektdiomedes proud 💪
Sadly someone very special to me was just diagnosed with stage 4 cancer.
Arguably one of the kindest and best-hearted humans that’s ever touched my life. She’s also a public school teacher, like a lot of members of my family.
We launched a GoFundMe this week to help support her and raised $100K in a single day. This is the type of support our teachers deserve. I love you all. 🫶
Every amount is meaningful 🙏
gofundme.com/f/support-karen…
It’s a brutal heatwave here this week. I’ve stopped wearing underwear, which has made our daily stand-ups a bit awkward.
We like to do things as a family, so last night we played danceball, a sport we invented. It’s dance battle meets dodgeball. So, if you’re an embarrassing dancer you’ll now physically pay the price.
I’m in my 40s, happily married to a smoke-show, and have a rad kiddo. But… if I were in my 20s and single this is what I’d 💯do:
Step 1: Secure a fully remote job that pays competitive US salary.
Step 2: Move to a much cheaper country on a similar time zone. I work on PST so for me I’d probably pick CDMX/Mexico but I also love Costa Rica, Colombia, Argentina, Portugal - so many dope places to choose from. I’d stay there 6-9mos a year. The more the better.
Step 3: This is the most important one. I would live beneath my means. Yeah money goes further there but that’s not a reason to get a bigger apt, flashier car, or dine out 7 nights a week. I’d get a studio or one bedroom apt in a nice neighborhood, ride public transportation, shop at farmers markets etc. The goal here is to maximize the % of my US salary I can save.
Step 4) Save, save, save (and invest). Once I’d saved up/grown a substantial amount over 5-10yrs, I’d move back to the US and buy property. I might consider Washington or Tennessee (Nashvegas is based) for tax reasons, or I might once again just choose a city/town that simply has a lower cost of living. I’d keep saving, obv at a lower rate than I was able to in Mexico but again I’m building wealth and investing it for growth.
I’d now:
-Own my home/land (and not pay rent).
-Own my car (and not have debt).
-Have enough of a safety net whenever needed (6-12mos of salary).
-Have enough to pay for a ring and my wedding.
-Have enough to support a family (TLDR kids are more expensive than I thought).
-Have a size-able retirement account.
-Have the ability to retire at a younger age.
Arbitrage life my friends 🤝
