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ON SUBSTACK. Marketing consultant, author of 8 books; 3 just for writers aka @RachelintheOC | Founder #MondayBlogs https://xitter.gq/t.co/yHk9n6AEFt

California
Joined February 2012
Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)Photo by ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia)
☀️ It's LIVE! My newly-updated @BadRedheadMedia 30-Day Book Marketing Challenge is available now geni.us/30DayMarketing #ebook and #print #WritingCommunity - learn how to set up your author platform for success! ☀️ Twitter, FB, IG, blogging, marketing, promo, social...
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📕 99c ebook on @JustKindleBooks / by @KAdelmanAuthor THE BRINK OF WAR: Inside the Reagan-Gorbachev Weekend that Changed the World justkindlebooks.com/the-brin… This historical nonfiction account examines a pivotal encounter that helped set the stage for the end of the Cold War...
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✍️ WRITERS: Lost at a Book Conference? We Built a Book Marketing Map booklinker.com/blog/i-got-lo… by Jesse Lakes via @geniuslink and @Booklinker - shared by @BadRedheadMedia FREE tool for all authors. I may have even played a small part! "How do you map a world you barely understand? Oh man, did I get SCHOOLED. My draft read like a launch checklist: set these things up, publish, done. Jenna Coleman, Rachel Thompson, KJ Waters, and Joe Solari all pushed back on this, saying most book marketing happens after launch, and that’s where things compound. Rachel put it plainly: “Most authors spend a lot more time doing evergreen marketing after launch, continually driving readers back through the loop, testing what works, and optimizing.” Click to read the rest! Free tool from @Booklinker, my newsletter sponsor!
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
✍️ NEW: How a Prologue Can Build a Strong Bond Between You and Readers by @lauriehollmanph (free) lauriehollman.substack.com/p… There are multiple debates among well-recognized writers that suggest either that prologues in novels have virtue, or that prologues in novels detract from what’s ahead or are skipped altogether by readers. Some writers believe prologues can set the tone instantly and suggest a future puzzle that may become the heart of a story understood later. Some authors believe the prologue delivers a pivotal moment that will be remembered, forgotten, and then remembered again when it hits home as powerful and significant. What Does a Prologue Do in a Novel? Are you a reader who is stimulated by quick foreshadowing and a time jump in a prologue that spurs you to read on to a powerful chapter one? Or are you a writer and reader who wants to be eased into a story and feel the ambiance of an opening atmosphere that sets the stage for character development? Reading is personal. So much is written about hooks and first sentences that propel a reader forward in chapter one. Some feel a prologue gives something away quickly that should emerge slowly in an engaging, not shocking, way. These readers close a book when they see a prologue or just skip it, not considering why the author made this choice to begin in this way... Click or see bio for the rest! Free to read and subscribe. #BookLovers #CreativeWriting #AmWriting #FictionWriters #ReadingCommunity
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✍️ NEW: How a Prologue Can Build a Strong Bond Between You and Readers by @lauriehollmanph (free) lauriehollman.substack.com/p… There are multiple debates among well-recognized writers that suggest either that prologues in novels have virtue, or that prologues in novels detract from what’s ahead or are skipped altogether by readers. Some writers believe prologues can set the tone instantly and suggest a future puzzle that may become the heart of a story understood later. Some authors believe the prologue delivers a pivotal moment that will be remembered, forgotten, and then remembered again when it hits home as powerful and significant. What Does a Prologue Do in a Novel? Are you a reader who is stimulated by quick foreshadowing and a time jump in a prologue that spurs you to read on to a powerful chapter one? Or are you a writer and reader who wants to be eased into a story and feel the ambiance of an opening atmosphere that sets the stage for character development? Reading is personal. So much is written about hooks and first sentences that propel a reader forward in chapter one. Some feel a prologue gives something away quickly that should emerge slowly in an engaging, not shocking, way. These readers close a book when they see a prologue or just skip it, not considering why the author made this choice to begin in this way... Click or see bio for the rest! Free to read and subscribe. #BookLovers #CreativeWriting #AmWriting #FictionWriters #ReadingCommunity
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Happy to be featured on @BookCaveHQ today! 𝙏𝙝𝙚 𝘽𝙧𝙞𝙣𝙠 𝙤𝙛 𝙒𝙖𝙧 by @KAdelmanAuthor Deals: Book Cave mybookcave.com/books/?deal-g… Book: geni.us/TheBrinkOfWar
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📕 Pareidolia: The Eye's Magician Becomes a Mind-Blowing Thriller by J. Herman Kleiger (free) jhermankleiger.substack.com/… Seeing a face in a cloud is harmless. For former FBI agent Nicola Kitts, trusting what she sees could cost someone their life. Have you ever looked at a cloud and seen a face? Or noticed a figure in the grain of a piece of wood? You know it isn't really there. But once you see it, it can be hard to see anything else. There's a word for that: pareidolia—seeing a recognizable image in a random or ambiguous pattern. Usually, it's harmless. Even playful. But imagine that the question isn't whether a cloud looks like a face. Imagine it's whether the person you trust is deceiving you. Whether a message is real. Whether what you think you saw actually happened. Whether the person who died isn't really dead…or are they? And imagine that getting it wrong could cost someone their life... What do you see in the clouds? Share your experience below! Click for the rest! Free to read and subscribe.
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📽️ NEW: The Courage Series by @andrewdkaufman via @Substack - Short Videos on Courage, Connection, and Staying Human andrewdkaufman.substack.com/… The Courage Series is a collection of short videos I’ve created exploring what it takes to stay open, connected, and fully human in a world that often encourages us to do the opposite. Drawing on my experiences as an author and educator- from teaching in jails to writing about the extraordinary lives of literary figures- each video explores a different dimension of courage and what it can teach us about our own lives... Click for the rest! Free to read and subscribe.
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✍️ Author Interview: The Lies We Tell Ourselves and Why We Believe Them via Munn Avenue Press with J. Herman Kleiger youtube.com/watch?v=QMShFA4o… “I’m fine.” How many times have you said it and almost believed it? As a psychologist and a novelist, I’m fascinated by the stories we tell ourselves. Sometimes we’ve told ourselves the same story for so long it feels like a fact, a question I love exploring in fiction, too. What happens when a character can no longer believe their own version of events? Substack: munnavenuemuse.com/p/j-herma… YouTube: youtube.com/watch?v=QMShFA4o… Spotify: open.spotify.com/episode/3Mi… Apple: podcasts.apple.com/us/podcas… What’s one story you used to tell yourself that you’ve since changed your mind about? Click for the rest!
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✍️ NEW: 21 Substack Tips for Writers: What I’ve Learned About Growth, SEO, and Connecting with Readers geni.us/21SubstackTips by @BadRedheadMedia I've written a lot about Substack: how to set it up, how to grow, why people can’t find your posts, what the stats mean, where all the settings are (well, today, anyway), and why you probably don’t need to panic every time someone unsubscribes. 👉 I've also created an entire free section just for Substack Tips. I’ve made plenty of mistakes, changed my mind about a few strategies, and spent more hours poking around all these slithery settings than I care to admit. 💥 Shout-out to my exclusive advertising sponsor, the always-free @Booklinker (universal book links—so helpful!), and the paid tool, @geniuslink. I love and use both💥. Since many of you are new here (hello!), or perhaps you’re not new but still scratching your head about what’s what, I've pulled my Substack advice into one free reference guide. I’ve linked to my more detailed articles throughout, so you can read what interests you and skip what doesn’t. Change happens with shocking regularity around here, so this will probably be out of date in a few months, but ya know. I don’t work here. Nobody asked me. This is the Substack guide I wish someone had handed me when I started. I clicked through every menu to see what would happen. What happened was I spent an hour in some Settings somewhere and still hadn’t written a damn word... Click or see bio for the rest! Are you on Substack? What do you love/hate? Please share.
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🇺🇸 Reagan and Angry Protesters: How He Responded With Fearless Calm...and Humor by @KAdelmanAuthor kenadelmanauthor.substack.co… In this season of political rancor and resentment, I include several stories in my new book, 𝙏𝙃𝙀 𝘽𝙍𝙄𝙉𝙆 𝙊𝙁 𝙒𝘼𝙍, showing that Reagan had neither.
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#MondayBlogs 8 Writing and Publishing Lessons I Learned From Writing 8 Books | Rachel Thompson @BadRedheadMedia geni.us/8Lessons What eight books taught me about fear, rejection, marketing, and the writing life...so far. I've written eight books as of this date: self-pub’d, hybrid, had an agent, directed a hybrid imprint, worked with two small boutique publishers, and have owned my own book marketing biz since 2011. I work in the industry. You’d think I’d understand how publishing works by now. And I do, mostly. Yet every time I publish a book, some ridiculous, hopeful little part of me still thinks: Maybe this is the one everyone will chitchat about at work. Maybe I can just eat bonbons and hope my book sells millions. Maybe readers will magically find it cause that always happens… I know better. We all intuitively know better. And hope is not a plan. And yet, we all still want ‘it,’ whatever ‘it’ means. Some of my books have won awards, some have sold better than others, and some found readers long after I stopped checking rankings. I’ve written humor, three books for writers (marketing, SEO, and the dreaded branding), and three deeply personal books about childhood sexual abuse, trauma, and healing, and been included in several anthologies. Writing each one affected me differently. I learned plenty, though not always while writing; sometimes it took years to understand what each book taught me. 💥 Shout-out to my exclusive advertising sponsor, the always-free Booklinker (universal book links—so helpful!), and the paid tool, GeniusLink. I love both💥 (affiliate link). These aren’t my truths about developing character arcs, the politics of commas, or the single best way to market your work that works 100% of the time (if you find it, please share). These are the truths I’ve developed from writing, publishing, and marketing eight books of my own, and hundreds of others. Read more: geni.us/8Lessons Always Free to read and subscribe!
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#MondayBlogs 🍂 10 Practical Ways to Save Your Book From Failing Sales | Rachel Thompson @BadRedheadMedia geni.us/MarketingFreeAndPaid Your book isn’t selling. Before you decide you need to spend $2,000 on ads, redesign your entire website, dance on TikTok, start a podcast, make seventeen Reels, or fire your cover designer, stop. Poor sales are data. Something isn’t connecting between your book and the people who might want to read it. The question is where. You’ve worked in book marketing for 15+ years, and one of the biggest mistakes I see authors make is assuming poor sales automatically mean their book sucks, they don't have enough marketing, or they haven’t spent enough on ads (it could be any, or none, of those). Maybe people aren’t seeing the book, or they’re seeing it but not clicking; they’re clicking but not buying; or they’re buying Book One and never touching Book Two. Those are completely different problems, and spending more money on promo won’t necessarily fix any of them. What helps is strategy. 💥 Shout-out to my exclusive advertising sponsor, the always-free @Booklinker (universal book links—so helpful!), and the paid tool, @geniuslink. I love both💥 I’ve written before about why book marketing has no easy button, because no single tactic, ad, social platform, viral post, or launch will do all the work for us. So, before you decide your book is DOA, here are five free and five reasonably priced ways to kick your sales in the pants.👖 Click or see bio for the rest!
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#MondayBlogs Badass & Broken, or Formidable Survivor? | by James Herman Kleiger, PsyD ow.ly/xMjp50ZkOqm "My new novel, Pareidolia: Illusions, Deceptions and Murder, is the latest installment in the Nicola Kitts psychological thriller series, featuring my protagonist, who, like the characters Lisbeth Salander from The Girl with the Dragon Tattoo and Sethe from Toni Morrison’s Beloved, embodies both brokenness and badassery. The list of such memorable female characters – often described as “badass” and broken – is extensive, spanning classic figures like Jane Eyre and contemporary ones like Katniss Everdeen (The Hunger Games trilogy). Each, like Kitts, has been wounded by trauma and loss yet has emerged with fierce determination, strength, and perseverance." Read more 👉 Free to read and subscribe. ow.ly/xMjp50ZkOqm
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🌎 What happens when leaders become so convinced they are right that all opposition must be eliminated? 𝙏𝙃𝙀 𝙂𝙊𝙊𝘿 𝘾𝙇𝙐𝘽: 𝙁𝙞𝙫𝙚 𝙈𝙚𝙣. 𝙊𝙣𝙚 𝙒𝙤𝙧𝙡𝙙. 𝙏𝙤𝙩𝙖𝙡 𝘾𝙤𝙣𝙩𝙧𝙤𝙡 by J.T. Kuendig 📕 geni.us/TheGoodClub 🎧 geni.us/TheGoodClubAudio Don't miss out on this gripping geopolitical thriller—click the link now and share your thoughts in the comments!
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#MondayBlogs I wrote Grammar Errors Part I. Hundreds of you had THOUGHTS. Here’s Part II (and yes, I know it should be ‘Grammatical’ errors, but that sounds like little green Mike Wazowski in Monsters). Bring your red pen! | @BadRedheadMedia geni.us/GrammarErrors2 1. Your vs. You’re Your shows possession: Your book is on the table. You’re means you are: You’re pretending not to refresh your sales dashboard. If you can replace the word with you are, use you’re. “Your welcome” can’t sit with us. 2. Irregardless The standard word is regardless. Yes, irregardless appears in dictionaries because people have used it for a long time, but that doesn’t mean we agree. Dictionaries record language; they don't come to your house to approve every grammar decision you make because that would be weirdly intrusive. Irregardless is generally labeled nonstandard. In edited writing, please use regardless and save everyone an argument. 3. Conscious vs. Conscience We’re conscious when we’re awake and aware. Your conscience is the inner voice that tells you not to correct a stranger’s typo in the middle of their highly emotional post about blue bunnies in space. Being conscious gives us opportunity. Our conscience tells us, "Stop scrolling already, Rachel. You should be writing.” So bossy... Click or see bio for the rest! Always free!
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#MondayBlogs Grammar Errors You May Be Making Right Now and How to Stop. Please. | Rachel Thompson @BadRedheadMedia geni.us/GrammaticalErrors Twenty-five word crimes that make writers twitch... Okay, I admit it; I have grammar pet peeves. Come on, we all do. We may pretend we’re far too evolved to judge other people’s word choices, but then someone writes alot, and suddenly we’re pacing around the house muttering, “It’s two words. TWO, dammit.” Might just be me. So, with affection and a tiny speck of judgment, let’s discuss a few repeat offenders. 1. Alot No. It’s a lot. Two words. You wouldn’t write alittle, abunch, or awholemess. Please stop making a and lot live together before they’re ready. 2. For Free You received the book free. You downloaded the guide free. You attended the event free of charge. You can say you received it for free; that phrase is grammatically acceptable, widely used, and understood. I still don’t like it. My dad hates this phrase (former retail guy), and he’s 89, so we listen. Not every pet peeve is a rule. Sometimes a collection of perfectly innocent words irritates us by simply existing, kinda like your little brother. 3. People Who, Things That He is the author who wrote the book. This is the book that ruined my sleep last night. Who is preferred for people, while that is more commonly used for things. Using that for a person isn’t always grammatically wrong, but who usually sounds more natural. Your editor is a person who catches mistakes, not a helpful household appliance that lives inside your laptop, no matter how convenient. Editors need rest, too. Animals deserve flexibility. If Pip knocks a glass off the counter while staring directly into my soul, he is absolutely a who because I want to, ya know, live. Read more: geni.us/GrammaticalErrors Always free to read and subscribe.
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🔵 NEW: How One COVID Workaround Helped Save My $100 Million Business by @WorkedForMeBook jeffburgessauthor.com/2026/1… Like most of the country, I watched Dr. Fauci plead the Fifth over one hundred times – as is his right to do. Interestingly enough, he had taken away so many of our rights and freedoms, so just because he had the right to do so, it did not mean it wasn’t a cowardly act. It’s always easier to look back on something. Sadly, like everything else these days, it was split along party lines. More than anything, it took me back to that spring of 2020 when all of this was unfolding. My company BCDVideo was considered a small business, although we were just coming off our first – turned out to be only a -$100M sales year. Well, $108.8M, but who’s counting? We were running on all cylinders. To top it off, we had a $20M month in January. How’s your math? Then it happened. My son, Alexander, who had managed our supply chain and was familiar with China through his previous stint with Grainger, first started hearing bits and pieces of it through his channel. Then news started hitting of people returning from China to Washington state carrying the virus. No reason to go through the rest of that story; we all know it by now. But what was the effect on what were known as Small Businesses, as was BCDVideo? Even at $100M, OK, $108.8M, but who’s counting? The government couldn’t care less whether my company was $100M or $100...
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🇺🇸 How Ronald Reagan Survived the Worst and Gained a Higher Mission by @KAdelmanAuthor kenadelmanauthor.substack.co… In 𝙏𝙃𝙀 𝘽𝙍𝙄𝙉𝙆 𝙊𝙁 𝙒𝘼𝙍, just named #1 @amazon HOT NEW RELEASE, I tell the inside story of the historic Reykjavik summit, exactly 40 years ago this month...
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💥 NEW: Why Every Author Should Know How Book PR and Social Media Differ: geni.us/BookMarketingTactics by @BadRedheadMedia Most writers know we need to promote our books. But how? Confusion starts when we treat PR, book marketing, social media, promo, and newsletters the same...
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✍BadRedhead Media, Strategic Marketing Consultant retweeted
📕 “An emotionally engaging story about identity, love, creativity, and recognition.” --Carol E. Anderson, D.Min., Doctor of Divinity, MFA, Creative Nonfiction, MA Telecommunication Arts 𝙏𝙝𝙚 𝙄𝙢𝙥𝙖𝙨𝙩𝙤 𝙀𝙛𝙛𝙚𝙘𝙩 by @lauriehollmanph, out now! geni.us/TheImpastoEffect Curious about how creativity and love intertwine? Get your copy today, and tell us in the comments how art has impacted your life!
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