Orca Online

you have to re-start 'thinking' in your brain

hi @adsliaison - We're having problems with substantial delays to GLSA (Google Local Ads) verification - for a simple photo change and a document verification already verified

4/4 If you need help with your web content, contact our team today. Email [email protected] #BeMoreOrca #DigitalMarketing #SEO #SEOContent

3/4 In a recent tweet on ‘X’, he replied to a query on spelling/grammar for contributors whose first language wasn’t English: "I’d see it more as a matter of overall quality. Our systems wouldn’t count typos, for instance."

2/4 In reality, there are many, many different factors to consider when judging web content quality. According to the search engine’s guru, John Mueller, spelling might not be at the top of Google’s hit list.

1/4 What makes good content? Google has its E-E-A-T acronym, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These aren’t solely pointers for content quality; they encompass the website’s overall performance.

2/2 And search engines will be asked to crawl your site more often, giving you a chance to expand the list of search queries you rank for. If you would like more information about SEO and the power of content, contact our team today at [email protected] #bemoreorca #SEO

1/2 Great web content isn’t ALL about blogs. But if you thought they were outdated and never read, think again. Creating fresh, regular content is a great way to keep your site visitors informed.

4/4 If you need help with your site’s SEO, contact our team today: [email protected] #BeMoreOrca #SEO #SEOContent #DigitalMarketing

3/4 But it is your human audience – your current and potential clients – who we should really cater for. User Experience – or UX – is vital to website content creation. The words we use, images, videos, page layout, and design all form part of the overall content optimisation.

2/4 Whenever we optimise your current content – or create fresh pages – we always have two main audiences in mind: •Search engines •Site visitors Yes, we must ensure that your pages adhere to SEO best practices so that search engines like Google look at them favourably.

1/4 𝗦𝗘𝗢 𝗧𝗶𝗽: 𝗪𝗿𝗶𝘁𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗵𝘂𝗺𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. If you are using Orca’s SEO services, you will have already identified that ranking organically in search engines is a key part of your digital marketing strategy.

3/3 These could certainly be better than stock images because they will be unique. But if you run a carpet cleaning business, why wouldn’t you want to use your own before/after images to help promote your services? We've all got a camera in our pocket... 📱 #BeMoreOrca #SEO

2/3 Search engines value uniqueness, and having original visuals can help your content stand out. Their crawlers recognise and value original content, potentially leading to better indexing and improved rankings in search results. But what about AI images?

1/3 SEO Tip: Use original images where possible. We all know that visual content can really help a blog or service page ‘pop’. Stock images are easily accessible and some of them can look really professional. But, where possible, it’s important to use your own pictures.

2/2 But should you be using AI content creation tools for your website? Read our blog ‘Does Content Written By ChatGPT Rank On Google?’ to find out: orcaonline.co.uk/pulses/does… #BeMoreorca #DigitalMarketing #SEO #SEOcontent #webcontent

1/2 Meta – the parent company of Facebook and Instagram – has been pretty busy over the last couple of weeks. Earlier this month, it launched Threads, a direct competitor to Twitter. And today (19 July), it officially introduced its latest AI offering: 𝗟𝗹𝗮𝗺𝗮 𝟮.