COO @TeamMediaocean | Leading the Cutting-Edge of Omnichannel Advertising | Cultivating AdTech Innovation | Delivering Results
New York, NYC
Joined March 2009
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"Creative represents the final, if forgotten, frontier for data-driven advertising in the programmatic era."
@flashtalking @TheTradeDesk #TheCurrent #SignalDeprecation #Personalization #AdTech #Creative
Signal deprecation does not have to mean the end of personalization and the return of obnoxious and untargeted ads, it just requires new strategy and creative ad tech tools to address the creative-media gap.
Check out my piece for The Current on the fate of #advertising as we enter a cookieless future... thecurrent.com/cookie-deprec…
For @TeamMediaocean, we partnered with top Automotive brands and agencies to help identify upcoming shifts in the industry. The featured report offers a detailed look into #advertising and media trends in the #Automotive space. ⬇️🚗
mediaocean.com/the-2024-auto…
Check out our most recent @Flashtalking commercial ft. the one and only, @AdtechGod! Such a blast putting these together. Remember, fun and efficiency can go hand in hand 🤝 #ATG #AdTechGod #TACHBAE @TeamMediaocean youtube.com/watch?v=AA1ABH0h…
My acting debut! Check out our Flashtalking Super Bowl LVIII commercial... it's true, our ad could have been an email but this was more fun! 🏈
#FlashtalkingFresh #TeamMediaocean #SuperBowl #Advertising #TACHBAE youtube.com/watch?v=YWaV_Wb9…
This year is going to be a critical time for media to better implement effective strategies in a drastically changing environment. From my perspective, it’s going to be the year of creative. Special thanks to @TVREV for showcasing my insight. tvrev.com/news/what-are-you-…
Looking forward to speaking at the Marketing for Tomorrow #Summit this Thursday where I'll be diving into the challenges of #AI in #marketing with Alicia Criner, Brian Brown, & Kristen Elliott! @brandinnovators
Register here before it's too late: shorturl.at/biqY7
Proud to share that @TeamMediaocean has been named to Ad Age’s Top 10 “Best Places to Work” in 2024 and the Top 3 for #AdTech! Incredibly proud of our team for this recognition. What a great way to kick off #2024! @adage
loom.ly/6ZPHwfY mediaocean.com/mediaocean-na…
Had a great time reliving the journey from @spongecell to @flashtalking to @teammediaocean with @PeteSena and @iGrowBrands for the @ForwardObsessed podcast. Thanks for having me on! 🎙️ #Podcast #Entrepreneurship #TeamMediaocean #FlashtalkingFresh forwardobsessed.com/episodes…
I had a great time speaking about @flashtalking with @advertisingweek Global VP, Rebecca Eaves. Check out our full interview below where I dive into how we are navigating #AI, #CTV, #ShoppableAdvertising, and much more. #FlashtalkingFresh #AWNewYork23 flashtalking.com/advertising…
I had a great time at the #SilverAppleAwardsGala last week! Huge congratulations to John Nardone, the former President of Mediaocean, for winning the "Apples of Excellence" award for Innovation, so well deserved. @teammediaocean
Ryan Coyne, CEO of Starboard, shares how #AI revolutionizes marketing:
1. Deeper consumer understanding
2. Personalized messaging
3. Trend prediction
4. AI-driven chatbots for exceptional customer support.
AI + Marketing = #Innovation & #Personalization! forbes.com/sites/kimberlywhi…
I had a great time at @advertisingweek New York this month speaking with their Global VP, Rebecca Eaves, about unleashing the power of creative in advertising.
To check out our full chat, see the link below!
newyork.advertisingweek.com/…
#AWNewYork23 @TeamMediaocean
#AI is reshaping the future of advertising and granular creative taxonomies are the secret sauce, especially when it comes to #OmnichannelAdvertising #DataDrivenMarketing #CreativeOptimization @ANAmarketers ana.net/miccontent/show/id/i…
Excited to reintroduce @Flashtalking with new branding and research on #CreativePersonalization. We are #FlashtalkingFresh with best in class #CreativeAdTech for marketers! flashtalking.com/press-relea…
#AdvertisingAgencies are diving into AI's transformative potential. #AI is reshaping ads with insights, personalization, and efficiency, leaving more time for employees to upskill and innovate.
It's about enhancing talent, not replacing it. campaignasia.com/article/how…
My hot take in @TVREV about #LocalAdvertising as we experience a shift to #StreamingTV. Advertisers have the opportunity to create personalized messages based on regional markets but scaling through #automation is key. That's where we come in @flashtalking tvrev.com/news/kh4xqepnjgljo…
Personalization is the key that unlocks success in the #AdvertisingIndustry. Consumers want #PersonalizedAds and marketers want to deliver them as part of #OmnichannelAdvertising
"Consumers want personalized ads, and marketers want to deliver them. It's a rare moment when both sides align in their desire for relevance. Personalization is the key that unlocks success in the advertising industry." - @benkartzman
Excellent insights from @Mediaocean CEO, @billwise, on why #BigTech is embracing a neutral buy-side infrastructure. With buy-side and sell-side at odds, the incentives of a media-neutral buy-side infrastructure are very strong #TeamMediaocean #OmnichannelAdvertising
In @Adweek, CEO @billwise on #bigtech, the case for independent tech, and the conflict between buy side goals (maximizing return on ad spend) and sell side goals (maximizing yields). #adtech #omnichanneladvertising adweek.com/programmatic/why-…