Most brand protection providers stop building registrar relationships too soon. They check the box and move on, then struggle with takedown times. I see deep relationships across the industry as the real advantage. You don't build them once. For me, that means showing up to industry gatherings like ICANN conferences and listening when registrars are unhappy. Then working through what's bothering them. Brand protection teams need to collaborate with registrars on requests they're willing to accept. I'm after a high acceptance rate. When enforcement teams treat the hosting provider as an opponent, they make that cooperation harder. The people handling your next request remember how you worked with them on the last one.

Some scam sites never mention the brand name they're copying. No imitation in the domain text or on the page. Just your icon in the browser tab, known as a favicon. We now flag these fake domains by the favicon itself.