From Our Desk. To Yours. The go-to newsletter for the cocoa and chocolate industry. Sign up for free. https://xitter.gq/t.co/v5IbqDBGtF
London
Joined November 2010
- Tweets24.6K
- Following1.2K
- Followers874
- Likes134
Pinned Tweet
#Cocoa is in crisis. Why is that? Download this free infographic and 10-page spotlight paper 'Anatomy of a Global Cocoa Supply Chain' to discover how cocoa is grown, bought and consumed. cocoaradar.com/download-anat…
But demand is not immune to price pressure.
US #candy and chewing-gum prices rose 32% between December 2019 and November 2024.
For Halloween 2026, 31% of shoppers said they would comparison-shop if prices were higher than expected; 26% would seek promotions.
That makes the breadth of Ferrero’s play important.
Adult-focused social content sits alongside seasonal products across chocolate, biscuits and sugar confectionery — broadening audiences and buying occasions without depending solely on higher chocolate consumption.
Can ‘Adultoween’ grow beyond branding?
Ferrero is betting on a longer Halloween season despite elevated prices.
Full CocoaRadar analysis:
cocoaradar.com/ferrero-expan…
Sweets remain central.
The NRF forecasts $4.1bn in spending, with 96% of Halloween shoppers planning to buy them.
Separate @CandyUSA research found that 83% of parents admitted taking treats from their children’s haul.
The campaign builds on @Ferrero’s own 2025 research:
62% of American adults surveyed said Halloween was as much for adults as children, while 54% believed adults deserved a dedicated night of their own.
Ferrero is betting #Halloween growth will not come only from selling more chocolate to children.
Its expanding ‘Adultoween’ push targets adults, more occasions and a wider confectionery range — while US shoppers face elevated prices.
Here is the strategy:
Ferrero North America has expanded its ‘Adultoween’ campaign through a partnership with reality TV personality Alicia Carmody from @RHORIfans
She is featuring its products in Halloween content on Instagram, including a decorations tour and giveaway.
#Chocolate’s sustainability logos are disappearing from packs — but not necessarily because the programmes behind them are ending. New EU anti-greenwashing rules are changing what brands can say, show and substantiate.
Here’s what CocoaRadar found.
That creates a risk of ‘#greenhushing’: programmes may continue while brands say less about them to reduce legal exposure.
Cleaner claims could improve trust, yet quieter packs may also weaken the commercial case for sustainability investment.
The test isn't whether chocolate wrappers become cleaner. It is whether better evidence and external scrutiny lead to better purchasing practices, higher farmer incomes, effective child protection and forests that remain standing.
Read the full analysis: shorturl.at/jq9Ke
6/ That divergence is the real signal.
El Niño matters, but the outcome will also turn on crop health, inventories, demand, farmer behaviour and conditions that vary from one origin to another.
The market may have more protection than it did during the last supply shock.
The unresolved question is whether that buffer is large enough for the risks now building.
Read the full CocoaRadar analysis:
cocoaradar.com/el-nino-tests…
