💡 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗻𝗲𝘄 𝘁𝗼𝗼𝗹𝘀. 𝖨𝗍 𝖽𝖾𝗉𝖾𝗇𝖽𝗌 𝗈𝗇 𝖾𝗊𝗎𝗂𝗉𝗉𝗂𝗇𝗀 𝗇𝖾𝗐𝗌𝗋𝗈𝗈𝗆 𝗍𝖾𝖺𝗆𝗌 𝗐𝗂𝗍𝗁 𝗍𝗁𝖾 𝗋𝗂𝗀𝗁𝗍 𝖼𝖺𝗉𝖺𝖻𝗂𝗅𝗂𝗍𝗂𝖾𝗌, 𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀 𝖺𝗇𝖽 𝗌𝗎𝗉𝗉𝗈𝗋𝗍 𝗍𝗈 𝗂𝗇𝗍𝖾𝗀𝗋𝖺𝗍𝖾 𝖠𝖨 𝗂𝗇𝗍𝗈 𝗍𝗁𝖾𝗂𝗋 𝖾𝗏𝖾𝗋𝗒𝖽𝖺𝗒 𝗐𝗈𝗋𝗄. 𝖨𝗇 𝗈𝗎𝗋 𝗅𝖺𝗍𝖾𝗌𝗍 𝖺𝗋𝗍𝗂𝖼𝗅𝖾, 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺 𝗔𝗜 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀: 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗔𝗜 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻* 𝗐𝖾 𝖾𝗑𝗉𝗅𝗈𝗋𝖾 𝗁𝗈𝗐 𝗆𝖾𝖽𝗂𝖺 𝗈𝗋𝗀𝖺𝗇𝗂𝗌𝖺𝗍𝗂𝗈𝗇𝗌 𝖼𝖺𝗇 𝖽𝖾𝗌𝗂𝗀𝗇 𝖾𝖿𝖿𝖾𝖼𝗍𝗂𝗏𝖾 𝖠𝖨 𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀 𝗉𝗋𝗈𝗀𝗋𝖺𝗆𝗆𝖾𝗌 𝗍𝗁𝖺𝗍 𝗋𝖾𝗌𝗉𝗈𝗇𝖽 𝗍𝗈 𝗍𝗁𝖾𝗂𝗋 𝗍𝖾𝖺𝗆𝗌' 𝗇𝖾𝖾𝖽𝗌 𝖺𝗇𝖽 𝗌𝗎𝗉𝗉𝗈𝗋𝗍 𝗐𝗂𝖽𝖾𝗋 𝗈𝗋𝗀𝖺𝗇𝗂𝗌𝖺𝗍𝗂𝗈𝗇𝖺𝗅 𝖼𝗁𝖺𝗇𝗀𝖾. 𝗢𝘂𝗿 𝗳𝗶𝘃𝗲-𝘀𝘁𝗲𝗽 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀: 🔹 𝖣𝖾𝖿𝗂𝗇𝖾 𝖼𝖺𝗉𝖺𝖻𝗂𝗅𝗂𝗍𝗂𝖾𝗌: 𝖲𝖾𝗍 𝖼𝗅𝖾𝖺𝗋 𝗅𝖾𝖺𝗋𝗇𝗂𝗇𝗀 𝗈𝖻𝗃𝖾𝖼𝗍𝗂𝗏𝖾𝗌 𝖻𝖺𝗌𝖾𝖽 𝗈𝗇 𝗋𝗈𝗅𝖾𝗌 𝖺𝗇𝖽 𝖻𝗎𝗌𝗂𝗇𝖾𝗌𝗌 𝗇𝖾𝖾𝖽𝗌. 🔹 𝖤𝗌𝗍𝖺𝖻𝗅𝗂𝗌𝗁 𝖺 𝖻𝖺𝗌𝖾𝗅𝗂𝗇𝖾: 𝖠𝗌𝗌𝖾𝗌𝗌 𝖾𝗑𝗂𝗌𝗍𝗂𝗇𝗀 𝖠𝖨 𝗌𝗄𝗂𝗅𝗅𝗌, 𝗎𝗌𝖺𝗀𝖾 𝖺𝗇𝖽 𝖺𝗍𝗍𝗂𝗍𝗎𝖽𝖾𝗌 𝗍𝗈 𝗂𝖽𝖾𝗇𝗍𝗂𝖿𝗒 𝖼𝖺𝗉𝖺𝖻𝗂𝗅𝗂𝗍𝗒 𝗀𝖺𝗉𝗌. 🔹 𝖳𝖾𝗌𝗍 𝗍𝗁𝖾 𝖿𝗈𝗋𝗆𝖺𝗍: 𝖯𝗂𝗅𝗈𝗍 𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀 𝗐𝗂𝗍𝗁 𝗌𝗆𝖺𝗅𝗅𝖾𝗋 𝗀𝗋𝗈𝗎𝗉𝗌, 𝗀𝖺𝗍𝗁𝖾𝗋 𝖿𝖾𝖾𝖽𝖻𝖺𝖼𝗄 𝖺𝗇𝖽 𝗋𝖾𝖿𝗂𝗇𝖾 𝗍𝗁𝖾 𝖺𝗉𝗉𝗋𝗈𝖺𝖼𝗁. 🔹 𝖢𝗁𝗈𝗈𝗌𝖾 𝖺 𝗉𝖺𝗋𝗍𝗂𝖼𝗂𝗉𝖺𝗍𝗂𝗈𝗇 𝗆𝗈𝖽𝖾𝗅: 𝖲𝖾𝗅𝖾𝖼𝗍 𝗍𝗁𝖾 𝗋𝗂𝗀𝗁𝗍 𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀 𝖺𝗉𝗉𝗋𝗈𝖺𝖼𝗁 𝖿𝗈𝗋 𝗒𝗈𝗎𝗋 𝗈𝖻𝗃𝖾𝖼𝗍𝗂𝗏𝖾𝗌 𝖺𝗇𝖽 𝗈𝗋𝗀𝖺𝗇𝗂𝗌𝖺𝗍𝗂𝗈𝗇𝖺𝗅 𝖼𝗈𝗇𝗍𝖾𝗑𝗍. 🔹 𝖬𝖾𝖺𝗌𝗎𝗋𝖾 𝖺𝗇𝖽 𝗋𝖾𝖿𝗂𝗇𝖾: 𝖤𝗏𝖺𝗅𝗎𝖺𝗍𝖾 𝖼𝗁𝖺𝗇𝗀𝖾𝗌 𝗂𝗇 𝖼𝖺𝗉𝖺𝖻𝗂𝗅𝗂𝗍𝗂𝖾𝗌 𝖺𝗇𝖽 𝗎𝗌𝖾 𝗍𝗁𝖾 𝖿𝗂𝗇𝖽𝗂𝗇𝗀𝗌 𝗍𝗈 𝖼𝗈𝗇𝗍𝗂𝗇𝗎𝗈𝗎𝗌𝗅𝗒 𝗂𝗆𝗉𝗋𝗈𝗏𝖾 𝖿𝗎𝗍𝗎𝗋𝖾 𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀. 𝖡𝗎𝗂𝗅𝖽𝗂𝗇𝗀 𝖠𝖨 𝖼𝖺𝗉𝖺𝖻𝗂𝗅𝗂𝗍𝗂𝖾𝗌 𝗂𝗌 𝖺𝗇 𝗈𝗇𝗀𝗈𝗂𝗇𝗀 𝗉𝗋𝗈𝖼𝖾𝗌𝗌. 𝖡𝗒 𝗍𝖺𝗄𝗂𝗇𝗀 𝖺 𝗌𝗍𝗋𝗎𝖼𝗍𝗎𝗋𝖾𝖽 𝖺𝗉𝗉𝗋𝗈𝖺𝖼𝗁 𝗍𝗈 𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀, 𝗇𝖾𝗐𝗌𝗋𝗈𝗈𝗆𝗌 𝖼𝖺𝗇 𝗆𝗈𝗏𝖾 𝖻𝖾𝗒𝗈𝗇𝖽 𝗂𝗌𝗈𝗅𝖺𝗍𝖾𝖽 𝖾𝗑𝗉𝖾𝗋𝗂𝗆𝖾𝗇𝗍𝖺𝗍𝗂𝗈𝗇 𝗍𝗈𝗐𝖺𝗋𝖽𝗌 𝗆𝗈𝗋𝖾 𝖼𝗈𝗇𝖿𝗂𝖽𝖾𝗇𝗍 𝖺𝗇𝖽 𝖾𝖿𝖿𝖾𝖼𝗍𝗂𝗏𝖾 𝖠𝖨 𝖺𝖽𝗈𝗉𝗍𝗂𝗈𝗇. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 𝗁𝗍𝗍𝗉𝗌://𝗐𝗐𝗐.𝖿𝗍𝗌𝗍𝗋𝖺𝗍𝖾𝗀𝗂𝖾𝗌.𝖼𝗈𝗆/𝖾𝗇-𝗀𝖻/𝗂𝗇𝗌𝗂𝗀𝗁𝗍𝗌/𝗍𝗋𝖺𝗂𝗇𝗂𝗇𝗀-𝗇𝖾𝗐𝗌𝗋𝗈𝗈𝗆-𝖺𝗂-𝖼𝗁𝖺𝗆𝗉𝗂𝗈𝗇𝗌-𝗅𝖾𝗌𝗌𝗈𝗇𝗌-𝖿𝗈𝗋-𝗌𝖼𝖺𝗅𝗂𝗇𝗀-𝖺𝗂-𝖺𝖽𝗈𝗉𝗍𝗂𝗈𝗇 #𝖠𝖨𝗂𝗇𝖭𝖾𝗐𝗌𝗋𝗈𝗈𝗆𝗌 #𝖠𝖨𝖠𝖽𝗈𝗉𝗍𝗂𝗈𝗇 #𝖭𝖾𝗐𝗌𝗋𝗈𝗈𝗆𝖳𝗋𝖺𝗇𝗌𝖿𝗈𝗋𝗆𝖺𝗍𝗂𝗈𝗇 #𝖣𝗂𝗀𝗂𝗍𝖺𝗅𝖳𝗋𝖺𝗇𝗌𝖿𝗈𝗋𝗆𝖺𝗍𝗂𝗈𝗇

🗣️ FT Strategies Director Lisa MacLeod and Commercial Development Manager Jessica Roy will be attending Newsgeist 2026 in Hamburg from 16 to 18 October. The event brings together people from across the news industry to share ideas, exchange perspectives and have open conversations about the future of journalism. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴, 𝗟𝗶𝘀𝗮 𝗮𝗻𝗱 𝗝𝗲𝘀𝘀 𝘄𝗼𝘂𝗹𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁! Whether it's a conversation about the future of news, the challenges facing your organisation or simply an opportunity to exchange ideas, feel free to reach out to either of them on LinkedIn. 𝗩𝗶𝗲𝘄 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 👉 eu1.hubs.ly/H0z5Byd0 #Newsgeist2026 #FutureOfNews #MediaInnovation #Journalism

📣 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗺𝗼𝗿𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺? Understanding what audiences need is essential. But turning those insights into meaningful changes across your newsroom requires the right strategy, tools and support. User Needs Labs 4, developed by smartocto, Dmitry Shishkin and FT Strategies, helps publishers put the User Needs Model into practice and strengthen their approach to content strategy. 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗶𝘀 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲, 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗻𝗴 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗳𝗿𝗼𝗺: 🔹 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: A baseline report identifying opportunities to improve their content strategy. 🔹 𝗘𝘅𝗽𝗲𝗿𝘁 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲: Live sessions with Dmitry Shishkin and FT Strategies, alongside dedicated one-to-one support. 🔹 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘁𝗼𝗼𝗹𝘀: Access to smartocto technology to support data-informed editorial decisions. 🔹 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻: Six or 12-month options to suit different organisational needs and resources. With places 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘁𝗼 𝗷𝘂𝘀𝘁 𝟭𝟬 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀, the programme offers dedicated support to help teams translate audience insights into action. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘀𝗺𝗮𝗿𝘁𝗼𝗰𝘁𝗼 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 👉 [email protected] #UserNeeds #AudienceStrategy #NewsroomTransformation #DigitalPublishing #MediaInnovation

🐉 “𝗗𝗼𝗻’𝘁 𝗽𝗼𝗸𝗲 𝗮 𝘀𝗹𝗲𝗲𝗽𝗶𝗻𝗴 𝗱𝗿𝗮𝗴𝗼𝗻” has long been familiar advice in subscription marketing. But from January 2027, UK publishers will need to rethink that approach. New subscription rules will require businesses to give customers greater transparency and control, including clearer information at sign-up, more subscription reminders and simpler cancellation journeys. For publishers, the challenge goes beyond compliance. More reminders and easier cancellation could expose disengaged subscribers and put greater pressure on retention. Written by FT Strategies Senior Manager Aliya Itzkowitz, our latest article explores what the new legislation means for publishers, drawing on insights from Marie Goddard, Group Director of Customer Experience & Lifecycle at the Financial Times, on how the FT is preparing for the changes. From understanding why customers cancel to re-engaging at-risk cohorts and strengthening the cancellation experience, the focus is on using the time before implementation to build stronger subscriber relationships. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 eu1.hubs.ly/H0yR3Q60 #ReaderRevenue #Subscriptions #DigitalPublishing #MediaStrategy #CustomerRetention

🎥 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀? Our YouTube channel brings together conversations with industry leaders, insights from across the Financial Times and practical perspectives from our work with media organisations around the world. Catch up on our latest video series: 🔹 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲 explores the ideas, challenges and opportunities shaping the future of media through conversations with senior industry leaders. 🔹 𝗕𝗲𝘆𝗼𝗻𝗱 𝗥𝗲𝗮𝗱𝗲𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 takes you behind the scenes of the Financial Times, exploring how teams across the FT are building more diversified revenue streams. You’ll also find video case studies, webinars on demand, podcasts, event recaps and more from across FT Strategies. 𝗪𝗮𝘁𝗰𝗵 𝗮𝗻𝗱 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 👉 eu1.hubs.ly/H0yy9jk0 #VideoContent #FutureOfMedia #MediaStrategy #MediaInnovation

💡 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗔𝗜 𝗽𝗶𝗹𝗼𝘁𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝗺𝗲𝗮𝗻 𝘆𝗼𝘂’𝗿𝗲 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗮𝗵𝗲𝗮𝗱. And having a single line for AI spend in your budget won’t be enough. Many publishers have moved from experimentation to dozens of live use cases, yet still struggle to identify where AI is creating meaningful value. As 2027 planning takes shape, the question is no longer simply ‘where can we save time?’. Publishers should also be asking: 🔹 Where can AI improve the journalism itself? 🔹 Where can it improve the audience experience? 🔹 What skills will we need in the future, and how do we drive adoption across the organisation? 🔹 Where can AI create new products or revenue opportunities? 🔹 What should we stop doing, start doing or redesign entirely? Our work this year has ranged from foundational AI awareness and training to workflow transformation and testing the resilience of content in an AI-mediated environment. One lesson is increasingly clear: AI readiness is not the same as having access to good tools. It requires strategy, leadership, culture, capabilities, content and technology to work together. That distinction matters as publishers enter the next budget cycle. Funding tools and pilots is relatively straightforward. Building an organisation that can turn AI into meaningful value is a different challenge. If you’re thinking through your AI priorities for 2027, 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 to discuss how we can help 👉 eu1.hubs.ly/H0ypdXm0 #AITransformation #MediaStrategy #NewsPublishing #DigitalTransformation #MediaInnovation

📣 𝗪𝗵𝗮𝘁 𝗽𝗵𝗶𝗹𝗮𝗻𝘁𝗵𝗿𝗼𝗽𝗶𝗰 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗴𝗲𝗻𝘂𝗶𝗻𝗲𝗹𝘆 𝗵𝗲𝗹𝗽 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 – 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗳𝘂𝗻𝗱𝗲𝗿𝘀 𝗱𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆? FT Strategies, the consulting arm of the Financial Times, is conducting a global research study exploring the experiences of organisations that receive philanthropic funding. We want to hear directly from grantees and recipients about what works, what gets in the way and where philanthropic practices could improve. Share your perspective to help build a clearer picture of the conditions that enable organisations to create lasting impact. 𝗧𝗮𝗸𝗲 𝗽𝗮𝗿𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘀𝘂𝗿𝘃𝗲𝘆 👉 eu1.hubs.ly/H0ykgqg0 Responses will be analysed in aggregate, and quotes will only be used with explicit consent. #Philanthropy #SocialImpact #Grantmaking #Nonprofits #SustainableImpact

💡𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗻𝗲𝗲𝗱𝘀 𝗶𝘀 𝗮𝗻𝗼𝘁𝗵𝗲𝗿. 𝗨𝘀𝗲𝗿 𝗡𝗲𝗲𝗱𝘀 𝗟𝗮𝗯𝘀 𝟰 is designed to help newsrooms turn the User Needs Model into practical, lasting change across their content strategy and workflows. Delivered by smartocto, Dmitry Shishkin and FT Strategies, the programme combines data, technology and hands-on expert support to help participating teams: 🔹 Understand their starting point with a data-driven baseline report 🔹 Identify opportunities to strengthen their content strategy 🔹 Embed the User Needs Model into newsroom workflows 🔹 Learn directly from global experts through live and one-to-one sessions 🔹 Access the full smartocto technology throughout the programme With 𝙤𝙣𝙡𝙮 10 𝙥𝙡𝙖𝙘𝙚𝙨 𝙖𝙫𝙖𝙞𝙡𝙖𝙗𝙡𝙚, there is still time to join the next cohort starting this October. 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗷𝗼𝗶𝗻𝗶𝗻𝗴? 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘀𝗺𝗮𝗿𝘁𝗼𝗰𝘁𝗼 𝗻𝗼𝘄 👉 eu1.hubs.ly/H0yfqwl0 𝗩𝗶𝗲𝘄 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗳𝗹𝘆𝗲𝗿 👉 eu1.hubs.ly/H0yfqp20 #UserNeeds #AudienceStrategy #Newsrooms #DigitalPublishing #MediaInnovation

🎬 𝗪𝗵𝗲𝗻 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗻𝗲𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀, 𝘄𝗵𝗲𝗿𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗲𝗱𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝘁𝗮𝗿𝘁? In the latest episode of our series exploring revenue diversification across the Financial Times, FT Strategies Consultant Tim Goudsward sits down with Minal Shah, Managing Director of Commercial Content & Thought Leadership Businesses at the Financial Times, to explore how the FT has expanded its commercial offering through FT Longitude and FT Studio. Both businesses produce bespoke content for clients, but serve different needs. FT Longitude helps organisations develop research-led thought leadership, while FT Studio brings creative and production capabilities to branded content appearing across the FT. Together, they have enabled the FT to broaden and deepen its relationships with commercial clients, extending its capabilities across more of the marketing lifecycle. 𝗠𝗶𝗻𝗮𝗹 𝘀𝗵𝗮𝗿𝗲𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗷𝗼𝘂𝗿𝗻𝗲𝘆, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴: 🔹 Why diversification should start with your existing strengths and client needs 🔹 How acquisitions can complement and extend existing commercial capabilities 🔹 The importance of maintaining clear distinctions between commercial and editorial content 🔹 Why integrating new businesses requires careful consideration of teams, technology and ways of working 🔹 Why successful diversification should be viewed as a medium to long-term play For Minal, the starting point is clear: 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗼 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘄𝗵𝗮𝘁 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗻𝗲𝗲𝗱𝘀 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘄𝗲𝗹𝗹 𝗽𝗹𝗮𝗰𝗲𝗱 𝘁𝗼 𝗺𝗲𝗲𝘁. 𝙒𝙖𝙩𝙘𝙝 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙞𝙣𝙩𝙚𝙧𝙫𝙞𝙚𝙬 👉 eu1.hubs.ly/H0y9xbM0 #RevenueDiversification #MediaStrategy #MediaInnovation #ThoughtLeadership

📣 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗼𝗽𝗲𝗻 𝗳𝗼𝗿 𝗨𝘀𝗲𝗿 𝗡𝗲𝗲𝗱𝘀 𝗟𝗮𝗯𝘀 𝟰 Developed by smartocto, Dmitry Shishkin and FT Strategies, User Needs Labs is a hands-on programme designed to help newsrooms move from understanding the User Needs Model to putting it into practice. 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗢𝗰𝘁𝗼𝗯𝗲𝗿, 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗻𝗴 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝘄𝗶𝗹𝗹 𝗿𝗲𝗰𝗲𝗶𝘃𝗲: 🔹 A data-driven baseline report analysing their current content strategy through the User Needs Model 🔹 Full access to smartocto technology 🔹 Live sessions with global experts, including Dmitry Shishkin and FT Strategies 🔹 One-to-one support to embed the model and optimise newsroom workflows 🔹 The flexibility to participate for six or 12 months, depending on your organisation’s needs and resources 𝗧𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗶𝘀 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘁𝗼 𝟭𝟬 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗻𝗴 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀, giving each team dedicated support as they turn audience understanding into practical changes across their content strategy and workflows. Interested in joining User Needs Labs 4 or discussing the programme in more detail? 𝗩𝗶𝗲𝘄 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗳𝗹𝘆𝗲𝗿 👉 eu1.hubs.ly/H0x_Bt00 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘀𝗺𝗮𝗿𝘁𝗼𝗰𝘁𝗼 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 👉 mail.google.com/mail/?view=c… #UserNeeds #Newsrooms #AudienceStrategy #MediaInnovation #DigitalPublishing

📰 Explore the 𝗹𝗮𝘁𝗲𝘀𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 from FT Strategies, covering newsroom transformation, audience engagement, AI, video and the skills publishers need for the future. 🔹𝗙𝘂𝘁𝘂𝗿𝗲 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝗦𝘁𝘂𝗱𝘆 𝟮𝟬𝟮𝟲 Discover our global benchmark, in partnership with WAN-IFRA,  of how newsrooms are changing, what they are prioritising and where they are going next. Based on insights from 448 newsroom leaders across 86 countries, the study explores how publishers are approaching strategy, AI, audience relationships, resources and skills. eu1.hubs.ly/H0xLM-Y0 🔹 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗴𝗼. 𝗧𝗵𝗲 𝗵𝗮𝗿𝗱 𝗽𝗮𝗿𝘁 𝗶𝘀 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗿𝗲. Explore what the reaction to the Future Newsrooms Study reveals about the challenge of turning newsroom ambition into action, from embedding audience-first thinking and smarter AI use to investing in the skills needed for transformation. eu1.hubs.ly/H0xLMQH0 🔹 𝗧𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗴𝗮𝗽: 𝘄𝗵𝘆 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝘀𝗵𝗼𝗿𝘁-𝗳𝗼𝗿𝗺 Discover why growing audience demand for longer-form video presents an opportunity for publishers to rethink their video strategies, investment priorities and approach to building sustainable audience relationships. eu1.hubs.ly/H0xLLf30 🔹 𝗙𝘂𝘁𝘂𝗿𝗲 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝗦𝘁𝘂𝗱𝘆 𝟮𝟬𝟮𝟲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 Watch our expert panel discuss the findings from the Future Newsrooms Study and what they mean for the future of journalism, including how newsrooms can adapt their strategies, operating models and capabilities for what comes next. eu1.hubs.ly/H0xLM-10 🔹 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁: 𝗔𝗻𝘀𝘄𝗲𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 Go beyond the study with answers to some of the questions raised during our webinar, from strengthening audience relationships and building trust to creator models and measuring the value of AI beyond time saved. eu1.hubs.ly/H0xLKNb0 Special thanks to all who contributed: Lisa MacLeod, Lamberto Lambertini, Ben Whitelaw, Spencer Barrett, Gina Chua, Gard Steiro, Phoebe Connelly #FutureOfNews #Newsrooms #MediaInnovation #AIinMedia #DigitalJournalism

🎬 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗺𝗲𝗱𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝘂𝗿𝗻 𝘁𝗵𝗲𝗶𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻𝘁𝗼 𝗻𝗲𝘄 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗼𝗳 𝗿𝗲𝘃𝗲𝗻𝘂𝗲? In the latest episode of our series exploring revenue diversification across the Financial Times, FT Strategies Consultant Yasmina Burgan sits down with Financial Times Group Strategy Director and former FT Strategies Deputy Managing Director Aled John to explore the story behind FT Strategies. What began as a response to growing demand from media organisations looking to learn from the FT’s own transformation has evolved into a global consultancy supporting organisations across the media sector. Aled shares lessons from that journey, including: 🔹 Identifying where your organisation has a genuine right to play 🔹 Turning existing expertise into a sustainable commercial proposition 🔹 Finding product-market fit and knowing where to focus 🔹 Creating the right environment for a new business to grow within a larger organisation 🔹 Setting measures of success that reflect the business model and its stage of growth 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 👉 eu1.hubs.ly/H0xRKSZ0 #RevenueDiversification #MediaStrategy #MediaInnovation

🔎 As AI reshapes how audiences discover and consume news, publishers face a growing strategic question: 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗮𝗰𝗰𝗲𝘀𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗔𝗜 𝗰𝗿𝗮𝘄𝗹𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? New analysis from FT Strategies, written by Consultant Azymberdi Taganov, examines the 𝗿𝗼𝗯𝗼𝘁𝘀.𝘁𝘅𝘁 𝗽𝗼𝗹𝗶𝗰𝗶𝗲𝘀 𝗼𝗳 𝟳𝟬 𝗺𝗮𝗷𝗼𝗿 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀, revealing how news organisations are navigating the trade-offs between discoverability, content protection and licensing leverage. The findings point to an increasingly differentiated approach. Rather than treating all AI crawlers alike, many publishers are distinguishing between training, search and retrieval -  with 23 of 70 blocking GPTBot while retaining some access for OAI-SearchBot. As AI licensing models continue to evolve, these decisions are becoming an important part of how publishers protect the value of their content while maintaining visibility in emerging discovery channels. 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 eu1.hubs.ly/H0xKdkd0 #ArtificialIntelligence #Publishing #MediaStrategy #AI

🔐 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗹𝗼𝗻𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘃𝗮𝗹𝘂𝗲. 𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝗻𝗱 𝗮𝗳𝘁𝗲𝗿 𝗮 𝗿𝗲𝗮𝗱𝗲𝗿 𝘀𝗶𝗴𝗻𝘀 𝘂𝗽 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗷𝘂𝘀𝘁 𝗮𝘀 𝗺𝘂𝗰𝗵. For publishers, registration can provide valuable first-party data, deepen audience relationships and create a pathway towards subscription. But its effectiveness depends on giving readers a compelling reason to register – and then using that relationship to build lasting engagement. This article, by FT Strategies Manager Ben Whitelaw, explores why registration strategies often fall short and the practical steps publishers can take to strengthen them, from refining the value exchange to designing a more purposeful journey for registered users. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 eu1.hubs.ly/H0xDYZj0 #AudienceStrategy #ReaderRevenue #DigitalPublishing #MediaStrategy

📣 Introducing 𝗕𝗲𝘆𝗼𝗻𝗱 𝗥𝗲𝗮𝗱𝗲𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: 𝗩𝗼𝗶𝗰𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗙𝗧, a new interview series exploring what revenue diversification looks like in practice across the Financial Times. The series goes behind the scenes with senior leaders from across the FT ecosystem to explore how different parts of the business contribute to a broader, more resilient commercial strategy. In our first episode, Angela Mackay, 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗔𝘀𝗶𝗮 𝗣𝗮𝗰𝗶𝗳𝗶𝗰 𝗮𝘁 𝘁𝗵𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗧𝗶𝗺𝗲𝘀, reflects on more than 20 years of transformation at the FT and the strategic choices that have shaped its approach to diversification. From the growth of subscriptions and FT Live to building complementary revenue streams across the wider FT ecosystem, Angela discusses: 🔹 Why diversification can provide a hedge against changing markets and economic cycles 🔹 How the FT has built new commercial opportunities around its content and audiences 🔹 The role of events and sponsorship in the FT’s revenue mix 🔹 Why editorial independence remains fundamental as new revenue streams grow 🔹 The importance of staying agile and continually reviewing what works 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗵𝗲𝗿𝗲 👉 eu1.hubs.ly/H0xBh3M0  Stay tuned for more conversations with leaders from the Financial Times #RevenueDiversification #MediaStrategy #MediaInnovation

📉 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗔𝗜? Several high-profile digital media businesses once valued largely on audience scale have exited at significantly lower valuations. BuzzFeed declined 86% from its peak valuation, while CNET, Vice and Food52 saw declines of more than 90%. In part 2 of our latest article series on 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜, FT Strategies Director Adriana Whiteley and Senior Consultant Aleksandra Wisniewska explore how AI is changing the economics of content and what this means for investors assessing media assets. As replicable content and traffic-dependent business models become increasingly vulnerable, the article examines what is still commanding premium valuations. 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 🔹 Why high-quality recurring revenue and high-value audiences continue to attract investors 🔹 How proprietary data, specialist communities and in-person experiences are becoming important drivers of premium valuations 🔹 Why products embedded in customer workflows can create greater stickiness and lower churn 🔹 Five dimensions investors should consider when assessing an information-based business, from content resilience and discovery risk to first-party data and opportunities for automation The emerging opportunity is for media businesses to move beyond content alone and build proprietary information, products and services that deliver functional value to their customers. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 eu1.hubs.ly/H0xz4W_0 #MediaMA #AIinMedia #MediaStrategy #DigitalPublishing

🌐 𝗠𝗼𝘀𝘁 𝗺𝗲𝗱𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗼. 𝗙𝗲𝘄𝗲𝗿 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲𝗿𝗲. Whether your organisation is optimising for growth, subscriptions or intelligence, strategy alone isn't enough. Sustainable transformation depends on an operating model that aligns people, processes and technology with the outcomes you're trying to achieve. In Part 1 of this article series, we explore how operating model design helps media organisations translate strategic ambition into execution, with a practical framework for building the capabilities needed for long-term success. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 👉 eu1.hubs.ly/H0xqm_T0 #MediaInnovation #Operationaltransformation #NewsMedia #Publishing #BusinessStrategy #AI

🎥 𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝗽𝗽𝗲𝗻 𝗶𝗳 𝗳𝗿𝗲𝗲 𝗮𝗻𝗱 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗺𝗲𝗱𝗶𝗮 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗲𝗱? In the latest episode of Executive Exchange, FT Strategies Director George Adelman sits down with Antonio Zappulla, CEO of the Thomson Reuters Foundation, to discuss the growing challenges facing independent media and the role journalism plays in sustaining informed societies. As political, technological and economic pressures converge, Antonio argues that trust cannot be taken for granted. It must be actively built through strong editorial standards, resilient organisations and long-term investment in people, technology and sustainable business models. 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝘁𝗵𝗲𝘆 𝗲𝘅𝗽𝗹𝗼𝗿𝗲: 🔹 Why trust is becoming media's greatest competitive advantage 🔹 How AI can strengthen journalism when guided by clear frameworks and strategy 🔹 What resilient news organisations have in common 🔹 Why collaboration and strong networks are critical to protecting independent media 𝗪𝗮𝘁𝗰𝗵 𝗻𝗼𝘄 👉 ftstrategies.com/en-gb/insig… 𝗠𝗶𝘀𝘀𝗲𝗱 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟮 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲𝘀? 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗵𝗲𝗿𝗲: Episode 1: Interview with Jon Slade, CEO of the Financial Times - ftstrategies.com/en-gb/insig… Episode 2: Interview with Tracy De Groose, CEO of William Reed - ftstrategies.com/en-gb/insig… #ExecutiveExchange #MediaLeadership #Journalism #MediaInnovation #DigitalTransformation #FutureOfNews

📣 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗻𝗼𝘄 𝗼𝗽𝗲𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗙𝗧 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗙𝘂𝘁𝘂𝗿𝗲 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗦𝗘, 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 Google News Initiative. As audience habits continue to evolve, publishers need to embrace new formats to stay relevant and build sustainable growth. This four-day virtual workshop is designed for publishers in Southern Europe who are beginning their journey into non-traditional content formats. Through expert-led masterclasses, practical frameworks and peer learning, you'll explore how formats such as audio, video and newsletters can strengthen audience engagement and support long-term success. 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗹𝗼𝘀𝗲: 𝟮𝟭 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 𝗔𝗽𝗽𝗹𝘆 𝗻𝗼𝘄 👉 eu1.hubs.ly/H0x6QnM0