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HeidiCohen - Top Global Marketer

@heidicohen

Marketer's Marketer. 20+ years B2B, B2C. NFP & media experience. Professor, Speaker, Blogger. https://xitter.gq/t.co/SBrULeEKat #digitalmarketing #marketing👍

 New York, NY
heidicohen.com/subscribe
Joined August 2008
  • Tweets40.3K
  • Following1.3K
  • Followers32.2K
2.5KMedia
Photo by HeidiCohen - Top Global Marketer (@heidicohen)Photo by HeidiCohen - Top Global Marketer (@heidicohen)Photo by HeidiCohen - Top Global Marketer (@heidicohen)Photo by HeidiCohen - Top Global Marketer (@heidicohen)Photo by HeidiCohen - Top Global Marketer (@heidicohen)Photo by HeidiCohen - Top Global Marketer (@heidicohen)Photo by HeidiCohen - Top Global Marketer (@heidicohen)Photo by HeidiCohen - Top Global Marketer (@heidicohen)Photo by HeidiCohen - Top Global Marketer (@heidicohen)Photo by HeidiCohen - Top Global Marketer (@heidicohen)
Please subscribe to the weekly Actionable Marketing Guide Newsletter (aka: AMG Newsletter) for the latest marketing insights & tips from a New York City perspective. heidicohen.com/subscribe #Marketing #DigitalMarketing #Voice #ContentMarketing #socialmedia
Subscribe to The Actionable Marketing Guide Newsletter - Heidi Cohen

Subscribe to The Actionable Marketing Guide Newsletter - Heidi Cohen

Get your business on track to succeed! To receive the Actionable Marketing Guide Newsletter from Heidi Cohen, enter your name and email address in the

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Have you already reserved social media handles for your kids? Do you feel FOMO? nytimes.com/2023/04/03/style… #socialmedia
Baby’s First Social Media Handle (Published 2023)

Baby’s First Social Media Handle (Published 2023)

Sorry, that profile name is taken. It belongs to a newborn.

nytimes.com
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Here's a fun way for techies to enjoy Easter: media.hubspot.com/the-first-… #technology #marketing #customerservice
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What do you think of this timeline for Digital Identity? What would you add to it and what would you delete from it? #ArtificialIntelligence #AI #Marketing #MARKETINGAI #TechVision
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Want to improve your content marketing? Become a student of Epic Content Marketing, Second Edition and dig in to be a winner Get your copy: amazon.com/Epic-Content-Mark… Congrats @JoePulizzi & @brianwpiper on the book's launch! Happy marketing, Heid Cohen #contentmarketing
Image from HeidiCohen - Top Global Marketer (@heidicohen)
Image from HeidiCohen - Top Global Marketer (@heidicohen)
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I love this Rockepella adoption of an old Folgers (coffee) ad. It shows how your audience can re-envision and transform your content marketing including your old television advertising. youtube.com/watch?v=6U-tHI1H… #Advertising #Marketing #contentmarketing #cmworld
Folgers in Your Cup 1 HOUR LONG

Folgers in Your Cup 1 HOUR LONG

The best part of waking up

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Have trouble increasing your influence? Do you understand the Art of Persuasion? "It's a matter of understanding who to talk to & , just as importantly, in what order.” To succeed follow, these 5 Steps via @ginidietrich #marketing #PR #communications spinsucks.com/communication/…

Five Steps to Master the Art of Persuasion - Spin Sucks

The art of persuasion is something every communicator must master—both internally and externally. Gini Dietrich gives you five action steps to get started.

spinsucks.com
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Do you make this mistake that @PRisUs is highlighting? If so, let's fix it! #marketing #eventplanning
Michelle Garrett | B2B PR Consultant/Writer (@PRisUs) profile pictureMichelle Garrett | B2B PR Consultant/Writer@PRisUs15 Feb 2023
Please, please, PLEASE - put the date/time of your event front & center. It's the FIRST thing potential attendees want to know. Just got an email about an event that didn't include the date/time anywhere. Don't make me click to find that info.
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Watching the #SuperBowl today? See what you can learn from Apple's 1984 Superbowl ad and ask yourself how many of tonight's advertisers are using these content marketing super powers? #advertising #marketing heidicohen.com/content-quali…
Content Quality Lesson: Apple’s 1984 Super Bowl Ad - Heidi Cohen

Content Quality Lesson: Apple’s 1984 Super Bowl Ad - Heidi Cohen

Want quality content that's a centerpiece of your brand?  Apple's 1984 Super Bowl ad is a quality content lesson. Includes 7 key attributes.

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Are you taking advantage of podcasts as part of your content marketing? Use these 10 Podcast Tactics with examples & case studies to improve @libsyn @katelerickson @cspenn @JoePulizzi @webby2001 #contentmarketing #podcast #audio heidicohen.com/audio-marketi…
Podcasts: 10 Audio Marketing Reach Tactics - Heidi Cohen

Podcasts: 10 Audio Marketing Reach Tactics - Heidi Cohen

Want to expand your voice and audio marketing reach? Add podcasts to your content marketing mix. Use these 10 audio marketing tactics to create or improve your podcast. Includes charts.

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Do you do "Comfort Work"? @austinkleon discusses what to do when you need to work but don't feel like it. What do you do? #work #worklifebalance austinkleon.substack.com/p/c…
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Write a newsletter? Does it generate income? What platform do you use and why? Then read "The newsletter boom is over. What’s next?" by @PKafka via @Vox #newsletter #contentmarketing #media #contententrepreneur vox.com/recode/23289433/news…
The newsletter boom is over. What’s next?

The newsletter boom is over. What’s next?

The Substack frenzy seems like a thing of the past, but lots of publishers are still leaning into newsletters. “They’re a great minimally viable product.”

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Are your Email Newsletters yielding measurable results? If not, check these 3 case studies & 5 tips with examples. #emailmarketing #newsletter #contentmarketing #marketing cc: @ScottMonty @cspenn @NatGeo @annhandley heidicohen.com/email-newslet…
Email Newsletters: How You Can Build Better Reader Relationships - Heidi Cohen

Email Newsletters: How You Can Build Better Reader Relationships - Heidi Cohen

Want to create an email newsletter that build relationships and warm leads? Includes 5 email marketing tips and 3 case studies with images.

heidicohen.com
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Does your content marketing consider these 5 types of content consumption:? -Focused -Dual or multi-input -Information snacking -Content binging -Time shifted Improve results with theses charts and tips! #contentmarketing #marketing #digitalmarketing
Image from HeidiCohen - Top Global Marketer (@heidicohen)
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Does your marketing reach your target audience (including prospects, customers and endusers) directly across content formats, platforms and devices? Not sure? Use this chart & worksheet by @dmscott and @Franklin_Adam Adam Franklin Check this linkedin.com/pulse/how-imple…
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Do you do "Comfort Work"? @austinkleon discusses what to do when you need to work but don't feel like it. What do you do? #work #worklifebalance austinkleon.substack.com/p/c…
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Yikes! Almost 40% of young people turn to TikTok or Instagram for local information instead of Google Maps or Search! According to senior Google exec via @TechCrunch #socialmedia #searchmarketing #Google #TikTok #Instagram #digitalmarketing techcrunch.com/2022/07/12/go…

Google exec suggests Instagram and TikTok are eating into Google's core products, Search and Maps |...

The TikTok threat to Google's business isn't just limited to YouTube, as it turns out. Core Google services, including Search and Maps, are also being

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Have trouble increasing your influence? Do you understand the Art of Persuasion? "It's a matter of understanding who to talk to & , just as importantly, in what order.” To succeed follow, these 5 Steps via @ginidietrich #marketing #PR #communications spinsucks.com/communication/…

Five Steps to Master the Art of Persuasion - Spin Sucks

The art of persuasion is something every communicator must master—both internally and externally. Gini Dietrich gives you five action steps to get started.

spinsucks.com
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Are your Email Newsletters yielding measurable results? If not, check these 3 case studies & 5 tips with examples. #emailmarketing #newsletter #contentmarketing #marketing cc: @ScottMonty @cspenn @NatGeo @annhandley heidicohen.com/email-newslet…
Email Newsletters: How You Can Build Better Reader Relationships - Heidi Cohen

Email Newsletters: How You Can Build Better Reader Relationships - Heidi Cohen

Want to create an email newsletter that build relationships and warm leads? Includes 5 email marketing tips and 3 case studies with images.

heidicohen.com
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Check this week's AMG Newsletter Is it time to reassess your writing strategy Content marketing goes to school The @NYPL The New York Public Library puzzles location Mapping conversationalai #contentmarketing #marketing #conversationalai #branding heidicohen.com/newsletters/t…
Time To Reassess Your Writing Strategy? - Heidi Cohen

Time To Reassess Your Writing Strategy? - Heidi Cohen

Reading mysteries can influence your marketing writing strategy. The Guardian offers writing classes with a twist. Conversational AI and your marketing.

heidicohen.com
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Are you afraid of Friday the 13th? Then try these 13 Blogging Tips To Avoid Triskaidekaphobia #contentmarketing #blogging #socialmedia heidicohen.com/blogging-tips…
Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted - Heidi Cohen

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted - Heidi Cohen

Suffer from triskaidekaphobia? Then use these actionable marketing tips and examples to improve your blog and get 13 blogging beliefs busted.

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