Recognized Expert, Email Marketing Strategy; Founder/CEO, Email Optimization Shop; General Manager, Only Influencers; Program Chair, Email Innovations Summit
Washington, DC
Joined December 2007
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I’m using X to promote an article about why you shouldn’t rely too heavily on X.
Oh, the irony. 😉
My latest for MarTech 👇
martech.org/your-social-medi…
Your ESP reports 99% delivered. Great. But...
“Delivered” generally means the receiving server accepted your email. It doesn't tell you whether it landed in the inbox or spam.
Want to know? You can test it for free.
inboxally.com/blog/delivered…
@InboxAlly @EmailOpShop
Planning your email marketing for Black Friday and Cyber Monday?
Don't overlook inbox visibility.
We'll cover what matters most in Gmail on July 30. Join us. It's free.
netcorecloud.com/bfcm-gmail-…
@EmailOpShop @netcore #EmailMarketing
Your email list may be growing.
But is it aging faster than it’s growing?
That’s the question mailbox providers are answering every day.
Most deliverability problems start as engagement problems.
Here’s why 👇
inboxally.com/blog/your-list…
@inboxally @EmailOpShop
“Segmentation is dead.”
Nope.
What’s dead is pretending filtering = segmentation.
Real segmentation answers:
👉 Who should get this email?
👉 Why does it matter to them?
Here’s how marketers are getting it wrong — and how to fix it:
👇
inboxally.com/blog/segmentat…
AI isn’t judging your emails.
Mailbox providers are... using AI to read behavior.
Here’s what senders, ESPs, and MBPs are really doing (and how that impacts YOUR email deliverability):
👇
inboxally.com/blog/ai-and-em…
Adding this for context: inbox placement today is as much about reinforcing positive engagement signals as it is about content quality. Tools like @inboxally play a role in that inbox training layer I mention in the article.
10 most-read email marketing posts from 2025. Real data, segmentation heresy, and metrics that actually matter. Worth the scroll: emailopshop.com/best-of-2025…
AI panic is having a moment.
So was the internet… back in 1996.
And the concerns were eerily similar.
🧵 Let’s talk about pattern recognition (and why marketers should pay attention): 1/
Spoiler: The world didn’t end in the 1990s.
But brands that abused trust did get left behind.
The same will be true now.
My latest article for @martechismktg :
👉 martech.org/why-todays-ai-pa…
And yes, it includes faxes. 3/
If you’re using AI in your marketing, here’s your north star:
✅ Be transparent
✅ Add value
✅ Respect the user
✅ Long game > quick hacks
It worked in the 1990s. It’ll work now.
#AI #EmailMarketing #MarTech #EthicalMarketing #DigitalVeteran @EmailOpShop
Why AI-written content struggles in the inbox -- and how to fix it: inboxally.com/blog/why-ai-wr…
Why AI-written content struggles in the inbox -- and how to fix it: inboxally.com/blog/why-ai-wr…
Read it here: inboxally.com/blog/why-ai-wr… Why AI-written content struggles in the inbox -- and how to fix it.
Your AI copy didn’t go to spam because it was written by AI.
It went to spam because nobody wanted to read it.
Let’s fix that:
inboxally.com/blog/why-ai-wr…
@InboxAlly @EmailOpShop #email #EmailDesign
Think your email is ready to send? Think again.
Here’s a 15-point pre-send checklist I created with @InboxAlly—save your brand, avoid “oops” moments.
🧠📬
👉 inboxally.com/blog/pre-send-…
@EmailOpShop #email
Your unsubscribe rate might look fine…
…until you compare it to your click rate.
That ratio can expose strategy flaws faster than any dashboard.
Read how: martech.org/do-you-know-whos… @martechismktg @EmailOpShop #emailmarketing
True story: a client almost sent a campaign with a broken CTA. 😱
I built this 15-point pre-send checklist so that doesn’t happen to you.
Read it here → inboxally.com/blog/pre-send-…
@InboxAlly @EmailOpShop #email