jennifer daniel

“Richard Turley, BBW’s creative director at the time, and I had done conventional work. We had our shot and we didn’t want to waste it,” says Josh Tyrangiel, who was hired as BBW’s editor-in-chief at just 37 years old. They included Emily Keegin, a photo editor, and Tracy Ma, a graphic designer, both fresh from art school; also Bráulio Amado, mostly known for making poster art before he came into the fold. Ma eventually lured Steph Davidson, an ad-agency refugee and net artist who was the mind behind the Tumblr account Rising Tensions, which was already an art world bible, thanks to its brilliantly strange collection of found imagery. Jennifer Daniel was the only one who’d had previous experience in New York publishing—and yet one of the first people to argue that no one had to be beholden to received wisdom about what was “good.” Turley wasn’t hiring for an aesthetic so much as a willingness, in Keegin’s words, to “fuck shit up.” eyeondesign.aiga.org/how-a-b…