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mobilegamer.biz

@mobilegamerbiz

News and insights for the mobile games industry. Contact neil at mobilegamer dot biz.

mobilegamer.biz
Joined October 2021
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In this week’s data digest, Learnings tops Sensor Tower’s Q3 ad charts, Savvy nears that $6bn Moonton deal, Deca's $4.5m buy, a load of top grossing game numbers from AppMagic and more: mobilegamer.biz/data-digest-…
Data digest: Learnings tops ad charts, Savvy’s $6bn Moonton deal, Deca’s $4.5m buy, more

Data digest: Learnings tops ad charts, Savvy’s $6bn Moonton deal, Deca’s $4.5m buy, more

We’ve also got a load of top grossing game numbers from AppMagic, Krafton’s latest financials and a Digimon Alysion pre-reg stat in this week’s round-up.

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Shaun Rutland’s new studio Anorak has raised $5m in a round co-led by Play Ventures and Backed VC. Others backing the interactive video studio include Supercell, MTG and Zynga co-founder Justin Waldron: mobilegamer.biz/generative-v…
Generative video startup Anorak raises $5m from Supercell, Play Ventures and more

Generative video startup Anorak raises $5m from Supercell, Play Ventures and more

“We’re not making mobile games this time,” says former Hutch boss Shaun Rutland.

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Fortis Games seems to have closed. A flurry of LinkedIn posts suggest over 400 staff are affected, and that its parent company Las Vegas Sands closed the studio and cancelled all existing contracts with immediate effect. We've asked for comment: mobilegamer.biz/fortis-games…
Fortis Games appears to have closed with over 400 staff likely affected

Fortis Games appears to have closed with over 400 staff likely affected

A flurry of LinkedIn posts suggest that parent company Las Vegas Sands closed the developer and cancelled all contracts with immediate effect, leaving over 400 people out of work.

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A group including current My.Games CEO Elena Grigorian has bought out the publisher's now-former owner Alexander Chachava for an undisclosed fee: mobilegamer.biz/my-games-man…
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A leaked draft of the EU's Digital Fairness Act suggests it'll try to ban games featuring loot boxes and pay-to-win mechanics for minors and switch off paid-for virtual currencies for under-18s, unless a parent approves: mobilegamer.biz/eus-draft-di…
EU’s draft Digital Fairness Act takes aim at loot boxes, virtual currencies and pay-to-win

EU’s draft Digital Fairness Act takes aim at loot boxes, virtual currencies and pay-to-win

All players would also be able to switch off loot boxes and “addictive” features, according to the draft.

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Lego Digital Play has acquired ForthStar, the Manchester studio set up by Playdemic founders Paul Gouge and Alex Rigby: mobilegamer.biz/lego-digital…
Lego Digital Play acquires Golf Clash veterans’ new studio ForthStar

Lego Digital Play acquires Golf Clash veterans’ new studio ForthStar

“The rumours of mobile’s death have been greatly exaggerated,” says Lego Digital Play president Aaron Loeb.

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Mobile is down 13% at Take-Two as Zynga's Color Block Jam couldn't match its record performance a year ago. Bossman Strauss Zelnick also talks advertising, D2C and more: mobilegamer.biz/take-two-mob…
Take-Two mobile bookings fall 13%, with another decline forecast for Q3

Take-Two mobile bookings fall 13%, with another decline forecast for Q3

Toon Blast and Words With Friends grew, but Color Block Jam fell by double digits year-on-year.

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Fart Together, a Steam game that hasn’t even launched yet, has already been cloned by multiple mobile studios – more than a dozen rip-offs are live on Google Play right now: mobilegamer.biz/googles-play…
Google’s Play Store is already hosting multiple clones of unreleased Steam game Fart Together

Google’s Play Store is already hosting multiple clones of unreleased Steam game Fart Together

“I think we may have broken a record for the most clones in the shortest time – for a game that hasn’t even launched yet,” said the original game’s developer.

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Our latest soft launch update includes the next Honkai game from Hoyoverse, Moon Active’s take on Pixel Flow, a new merge game from Century and plenty more: mobilegamer.biz/the-soft-lau…
The soft launch games you need to know about from Supercell, EA, Moon Active, Zynga, more

The soft launch games you need to know about from Supercell, EA, Moon Active, Zynga, more

Take a peek at the games in testing from the mobile games industry’s top publishers.

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PlayStation has cancelled its Ratchet & Clank shooter, Ranger Rumble, a year after it entered soft launch. It was in development at Frag Pro Shooter maker Oh BiBi: mobilegamer.biz/playstation-…
PlayStation cancels Ratchet & Clank: Ranger Rumble a year into soft launch

PlayStation cancels Ratchet & Clank: Ranger Rumble a year into soft launch

The mobile shooter never got a global release, and its servers will shut down in May 2027.

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In this week’s new game digest we’ve got two new Hoyoverse games, new titles from Kabam, Outfit 7 and Hipster Whale plus Red Dead Redemption’s removal from Netflix: mobilegamer.biz/new-game-dig…
New game digest: Honkai: Nexus Anima, WB All Star Mayhem, Crossy Road, Red Dead, Vampirio, more

New game digest: Honkai: Nexus Anima, WB All Star Mayhem, Crossy Road, Red Dead, Vampirio, more

There’s also another new Genshin Impact-like RPG and a load of indie games in this week’s round-up.

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A group led by Saudi Arabia’s Public Investment Fund – the same one that bought EA – has held talks with Unity over a potential acquisition, according to Reuters: mobilegamer.biz/the-saudi-le…
The Saudi-led consortium that bought EA is in talks to acquire Unity, says Reuters

The Saudi-led consortium that bought EA is in talks to acquire Unity, says Reuters

A potential $25bn deal was discussed before Unity’s latest earnings report, according to Reuters sources.

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Playtika said it is no longer looking for a buyer in its Q3 results. It also posted record profits after cutting marketing spend: mobilegamer.biz/playtika-cal…
Playtika calls off sale search as Q3 revenue holds flat at $674m

Playtika calls off sale search as Q3 revenue holds flat at $674m

The Bingo Blitz maker posted record adjusted EBITDA in Q3 as it cut marketing spend, but daily players fell 13%.

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Unity has posted its first profit since its IPO as ad product Vector grew 126% year-on-year in Q326. CEO Matthew Bromberg expects huge revenue growth from its adtech division in Q4, too: mobilegamer.biz/unity-posts-…
Unity posts first profit since its IPO as Vector grows 126%

Unity posts first profit since its IPO as Vector grows 126%

The engine maker expects its strategic Grow revenue to more than double year-on-year in Q4.

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D2C sales now account for 42% of MTG's revenue – but the company warned that Google's new fees on external payment links will eat into the savings. It also confirmed PlaySimple's IPO is postponed in its Q3 financials: mobilegamer.biz/mtg-revenue-…
MTG revenue flat in Q3 as D2C hits 42% of sales

MTG revenue flat in Q3 as D2C hits 42% of sales

The Raid: Shadow Legends owner has postponed Playsimple’s planned IPO in India, and said Google’s US fees on external links have reduced some of the cost advantages of D2C.

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AppLovin CEO Adam Foroughi said the adtech firm’s gaming business "grew nearly 50% year-over-year" as it posted record revenue of $2.2bn in Q3 – up 55%: mobilegamer.biz/applovin-pos…
AppLovin posts record revenue of $2.2bn in Q3 – up 55%

AppLovin posts record revenue of $2.2bn in Q3 – up 55%

CEO Adam Foroughi said AppLovin’s gaming business “grew nearly 50% year-over-year”.

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This week's no-nonsense podcast has thoughts on misleading ads, Apple’s ‘mobile gaming headwinds’, Roblox results, PlayStudios shenanigans and more: podcasts.apple.com/gb/podcas…
Misleading ads, Apple’s 'gaming headwinds', PlayStudios shenanigans, Roblox results, more

Misleading ads, Apple’s 'gaming headwinds', PlayStudios shenanigans, Roblox results, more

Podcast Episode · mobilegamer.biz digest · 4 November · 20min

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Hutch cofounder Shaun Rutland is teasing his new ‘interactive generative video’ studio Anorak. It has staff across Europe, in China and David Amor is on board as COO. A funding announcement is expected soon: mobilegamer.biz/hutch-cofoun…
Hutch cofounder Shaun Rutland teases his new ‘interactive generative video’ studio Anorak

Hutch cofounder Shaun Rutland teases his new ‘interactive generative video’ studio Anorak

Fellow games veteran David Amor has also joined as COO. The Anorak team is split between London and Chengdu and is already sharing some of its experiments ahead of an expected funding announcement.

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In this week’s data digest we’ve got Q3's top earners, 2026's biggest new launches, Apple and Google’s $47.6m fine, ten years of stats from AppMagic and plenty more: mobilegamer.biz/data-digest-…
Data digest: Q3’s top earners, 2026’s biggest new launches, Apple and Google fined, more

Data digest: Q3’s top earners, 2026’s biggest new launches, Apple and Google fined, more

We’ve also got stats from the last ten years of mobile from AppMagic, Capcom and Xbox earnings and milestones for Aniimo, Tiles Survive and 9 Kings in this week’s round-up.

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The UK's advertising watchdog has banned mobile game ads from King, Scopely, Dark War Survival publisher Omnilojo and more for misleadingly representing their gameplay: mobilegamer.biz/asa-bans-mis…
ASA bans misleading mobile game ads from King, Scopely, Dark War Survival publisher and more

ASA bans misleading mobile game ads from King, Scopely, Dark War Survival publisher and more

A “Not actual gameplay” disclaimer wasn’t enough to save ads for Farm Heroes Saga, Pixel Flow, Dark War Survival, Last Z and more.

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