@nielsen

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Joined August 2008
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AI is now part of nearly every marketer’s day. Our annual marketing report surveyed 1,200 marketers across six countries to map out what’s next for 2027. Here’s what’s inside 🧵
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Get the full report: nielsen.com/insights/2026/20…
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Chapter 3: Trends to watch. 41% of consumers call any video “TV.” Creators, co-viewing and sports are redefining where everyday attention goes.
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Chapter 2: Brand awareness, bottom line. Awareness and acquisition top marketers’ priorities for 2027. The challenge is connecting visibility to measurable results across more channels than ever.
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Chapter 1: Navigating the AI era. Nearly 90% of marketers use AI in their workflows, and AI is now the advertising norm.
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The scoreboard only tells half the story. 🏈👀 The AP Top 25 this week saw a shake-up. But did the viewership rankings follow? Despite dropping 12 spots in the AP Top 25, Texas held on as the most-watched team with 8.398 million viewers.
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Here is the full top 5 viewership rankings Texas: 8.398 million viewers Ohio State: 7.460 million viewers Oklahoma: 6.274 million viewers Alabama: 6.238 million viewers Indiana: 6.033 million viewers
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Did your team make the cut? 👀🏈
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The final whistle was just the start ⚽ The World Cup is over. The audience isn’t… 📺 66.4M U.S. viewers for the final, a record 📈 75.2M U.S. soccer fans, up 13% in a year 🔥 MLS up 55% among men 18-34 since the tournament (Fox/FS1) Read about the data: frontofficesports.com/articl…
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The radio goes where your audience goes. 🚗 65% of adult radio listening happens outside the home, rising to 73% during weekday drive times. Your audience is already listening. Are you there? Find out more nielsen.com/solutions/audien…
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Data becomes impact when it informs your next move. Step inside the Nielsen Media Intelligence Lab in NYC: nielsen.com/media-intelligen…
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Grab the popcorn and hide behind the sofa. Horror season is here 🎃🍿
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See what else made the top 10: nielsen.com/insights/2026/ho…
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Shorter windows from box office to streaming mean this year's theatrical releases are already in living rooms. Sinners is leading the way.
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Market size doesn’t dictate fandom. The NBA’s most passionate fan bases, per the new Nielsen Scarborough NBA Fandom Index: 🥇 Oklahoma City (241) 🥈 Cleveland/Akron (195) 🥉 Memphis (189) 4️⃣ Indianapolis (178) Full top 10 👇 nielsen.com/insights/2026/he…
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The annual Red River Rivalry ended in an upset, with unranked Oklahoma taking down #1 Texas. 🤘🏈 But the TV viewership told a different story. 👀
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For the FOURTH week in a row, Texas leads the rankings with 9.253 million viewers. 🥈 Wisconsin: 7.623 million viewers 🥉 Ohio State: 7.421 million viewers 4️⃣ Oklahoma: 6.720 million viewers 5️⃣ Georgia: 6.235 million viewers
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The season is heating up, and fans are turning in! Who do you want to see in the Top 5 next week?
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Data points turn into impact when it informs your next move. That’s why we built the Nielsen Media Intelligence Lab: our new, fully immersive experience unveiling how we turn media noise into clarity. And clarity into action. Step inside: nielsen.com/media-intelligen… #Nielsen #MediaIntelligence #NYC
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