Today we're introducing ADAM, the operating brain behind Notch.
One layer across your entire agent operation - it spots what can run better, helps your team build the fix, and monitors it in production to keep it accurate and in policy.
The work never stops. Neither does ADAM.
Our latest publication by Notch CPO @Elooljacoby in @CarrierMgmt explores what the EU AI Act can teach U.S. insurers about AI governance, escalation, and human judgment.
Worth a read if you’re building AI for insurance.
Replying to @CarrierMgmt
@CarrierMgmt just published my latest piece on what the EU AI Act can teach U.S. insurers about deploying AI.
The key idea: the control layer matters more than the disclaimer.
AI should know what it can handle, what needs approval, and when human judgment is required.
Notch retweeted
Insurtech funding rounds from Shepherd, Obin AI, @notchCX @KaynaInsurtech bit.ly/4vdLcAA #FundingRounds #AI #insurance #insurtech #VentureCapital #DigitalInsuranceNews
AI Platform Notch Announces $30M Series A Funding Round carriermanagement.com/news/2…
Notch retweeted
Huge congrats to @RBroshi, @Elooljacoby , and the entire @notchCX team on raising a $30M Series A led by @HeadlineVC, with participation from @lightspeedvp, Jibe Ventures, @IlluminateFM, and Phoenix Financial.
We’ve had the privilege of being Notch’s website and brand design partner, and getting a front row seat to what they’re building.
Their agentic support solution is built to purpose-built to handle highly regulated industries, and is already well under way toward fufilling the ultimate potential of AI: tackling the most complex operations at incredible scale.
Excited to keep building with this incredible team. Notch is just getting started!
Notch retweeted
Notch lands $30 million Series A to automate customer experience with AI agents.
The Israeli startup targets highly regulated industries from insurance to healthcare.
calcalistech.com/ctechnews/a…
Notch retweeted
$30M in Series A funding for Notch, led by Headline with participation from Lightspeed, Jibe Ventures, Illuminate Financial, and Phoenix Financial, as the company expands an AI operating system built for insurance and other regulated industries.
What makes the round worth watching is the product boundary. A lot of enterprise AI in regulated markets still stops at copilots or point tools because compliance, auditability, and workflow execution are harder than chat. Notch is trying to own the full operating layer: AI agents that handle broker and policyholder interactions, pull structured data from documents, route claims and submissions, and surface traceable answers for internal teams.
The timing also looks stronger than the average agent story. The company says ARR grew 12x over the last year and that adoption is already spreading across insurers and financial institutions. If buyers in regulated sectors keep preferring systems that can automate work without turning governance into a separate project, Notch is in a good spot to benefit from that shift.
Quick facts👇
● founders: Rafael Broshi; Elul Yaakobi; Yuval Peled
● total capital raised: $45M
● HQ: New York, New York
● Investors: Headline; Lightspeed; Jibe Ventures; Illuminate Financial; Phoenix Financial
Notch retweeted
The future of customer service doesn’t include spending hours on hold or having impersonal conversations with automated agents that aren’t even equipped to answer your questions. It looks like @notchCX, building agents that streamline productivity as a whole.
Notch saw this firsthand as an insurer in 2021. AI service agents weren’t built for complex environments where every decision must be traceable. So they took things up a Notch and turned AI into an operating system, connecting customer service conversations directly to real execution.
Lightspeed originally partnered with Notch at their Seed round in 2024, and we’re excited to continue the support in their $30M Series A.
Congratulations to the Notch team, including Co-Founders @RafaelBroshi, @Elooljacoby, and Yuval Peled.
CC: @TalMorgenstern
Today, we're thrilled to announce that Notch has raised a $30M Series A, bringing our total funding to $45M, led by @HeadlineVC , with participation from @lightspeedvp , @Jibevc, @IlluminateFM , and Phoenix Insurance!













