#marketing #metrics problem solver, #data #AI, gives his best stuff away for free at https://xitter.gq/t.co/9ZehpfT4J1 & wants you to do 2
Boston, MA
Joined February 2013
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Link your #digital #ads to sales in a #marketing mix model that allows long-term effects and enrich your data with #experiments. We know this. WHY AREN'T YOU DOING IT? thx @analyxcompany @markritson @DrGiesler @augustinefou @shubasrinivasan @ksudhir1 linkedin.com/pulse/digital-a…
There isn't always a "long arc" of morality, by @Noahpinion open.substack.com/pub/noahpi…
Is This the Time to Join a leading #AI Company? #marketingjobs linkedin.com/pulse/time-join… via @LinkedIn
koen pauwels retweeted
Most people treat Claude like a search engine
The ones getting 10x results use a prompt with 8 layers.
Here's the anatomy of a Claude prompt that actually works:
→ Task — what you want + why it matters
→ Context Files — feed it the right docs first
→ Reference — show it what "good" looks like
→ Success Brief — define the outcome, tone & what to avoid
→ Rules — your constraints, landmines & standards
→ Conversation — ask clarifying Qs before executing
→ Plan — surface the 3 most critical rules first
→ Alignment — get sign-off before a single word is written
The gap between average and elite AI output isn't the model.
It's the prompt structure.
Save this. You'll use it every single time
who loves #Billboard #ads? #tech in San Fran, where it grew 30%, and the best locations take months to open up. If only advertisers knew how to optimize #targeting and #reach in #digitalbillboards like @yakovbart and I show npr.org/2026/03/18/nx-s1-574…
higher #taxes and #gasoline #prices, fewer #jobs, new #wars, open #corruption, loss of alliances, respect across the world, continued violation of the US #Constitution and (international) laws. If you did not vote for all of this, it's time to take action #TrumpIsUnfitForOffice
when all can be faked, real conviction is valuable: in the AI Authenticity Paradox, as #AI becomes more capable, consumers hunger for #brands that feel principled: #brand #differentiation of @AnthropicAI vs the #PENTAGON and #openAI
@NU_Business open.substack.com/pub/amazon…
At #LiberationDay, I predicted Americans would pay 95% of #Trump #tariffs . Turns out I was wrong. Takeaways for Americans and businesses after Friday's #SupremeCourt ruling, inspired by @AnaSwanson and #StarTrekTNG linkedin.com/pulse/americans…
Canada achieved a 53 % drop in admissions of new international students and temporary foreign workers last year #immigration thestar.com/news/canada/drop… via @torontostar
koen pauwels retweeted
BREAKING: Correct. With no explanations. @tiktok_us has throttled or frozen individual videos criticizing ICE and simply disabled entire accounts whether the video pertains to ICE or not - and not even offered spurious explanations or notices #TikTokCensorship
How to succeed in #socialsciences #academia : my review of Arnaud De Bruyn 's awesome advice in Publish or Perish: a survival guide for PhD students and junior faculty linkedin.com/pulse/how-succe… via @LinkedIn
Not posting anything work-related today #minnesota #generalstrike. Instead, paraphrasing the poet:
"I give a shout out to the living dead
Fools follow rules while they demand your head
Just victims of the in-house drive-by
They say jump, you say how high" lnkd.in/erZevs49https://www.…
Make China Great Again, also in #academia: Xi invests as a nation’s #globalpower depends on its #scientific dominance. Trump’s reactionary administration instead cuts billions of dollars in #research #grants for U.S. #universities. nytimes.com/2026/01/15/us/ha…
If #protest is only legitimate when it's ineffective, #democracy becomes a spectator sport, not a government of, by, and for the people. Lessons from #gezipark to #reneegood in #Minneapolis linkedin.com/pulse/when-prot… via @LinkedIn
koen pauwels retweeted
The Sagrada Família is scheduled to be completely finished this year!
That will be a glorious day 🙌🏼
Honey badgers beat #Amazon #Badgers why I’m cheering for the new accomplishments-based reviews while booing the badge-tracking surveillance we kept out of our startup university. @NU_Business open.substack.com/pub/amazon…
At #CES, Amazon announced Alexa+ moved from Echo devices to the web. @conorgrennan believes. I do not. My #takeaways for a late entrant with unclear differentiation advantage in the dynamic #AI market
amazondays.substack.com/p/wi…
koen pauwels retweeted
January 6th participant Pamela Hemphill, who refused President Trump's pardon: "Once I got away from the MAGA cult and started educating myself about January the 6th, I knew what I did was wrong...I am guilty, and I own that guilt...I had fallen for the president’s lies."
koen pauwels retweeted
Five years ago today, Donald Trump urged his supporters to attack Congress and the Capitol over a proven lie. More than 140 police officers were injured.
Trump then pardoned the attackers.
He betrayed his oath and his country, and we won't ever forget it.
koen pauwels retweeted
“The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”
—George Orwell, 1984
This is straight out of Stalin’s Soviet Union or today’s North Korea: the White House has launched a full-blown January 6 revisionist website, claiming the rioters were “peaceful patriotic protesters,” blaming Nancy Pelosi and Democrats for “security lapses,”
asserting that “Democrats staged the real insurrection,” that “2020 is considered the greatest election theft in U.S. history,” and that Mike Pence, “in an act of cowardice and sabotage…presides over the certification of contested electors,” among dozens of other debunked lies.
