Director of Activation @ Etus Media Holding
Belo Horizonte, Minas Gerais
Joined October 2007
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Rafael Damasceno retweeted
📣 Just Announced: Google Optimize to Sunset in September 2023
"The goal will be to evolve our role from an experiments provider to a machine learning and measurement platform"
Learn more about the sunset and new A/B tools for you to leverage 👇
hubs.la/Q01yPwj10
Bora para o Marketing Day da RD Station?
Link de inscrição gratuita: rd.social/p0vpf5 instagram.com/p/CdbdooAuU_YD…
It's 2022, and I still see people saying that good marketing saves a bad product.
Or that a good product doesn't need marketing.
Come on.
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MARKETING AND PRODUCT NEED EACH OTHER.
Good marketing for a bad product is business suicide in the form of an unbearable CPA and a massive churn that will inevitably come.
Thinking you don't have enough traffic for CRO?
Maybe you should think again! Low-traffic Websites and products can still do a lot to improve their conversions in a data-driven way.
My latest article on @SeerInteractive’s blog has some ideas for you.
seerinteractive.com/blog/not…
Há exatos 5 anos atrás rolou o primeiro e único curso de CRO organizado pela @supersonic.ag.
Alguém animaria um em 2021? 🙂 instagram.com/p/CMR9-jKlFF2/…
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Acabou de publicar uma foto em Parque Tecnológico de Belo Horizonte instagram.com/p/CJWvHxNFqYQ/…
Rafael Damasceno retweeted
👨🏻💻 Are users irrational? Research shows that they make decisions based on a set of predictable subconscious patterns.
[read the thread for Part 2 👇]
Rafael Damasceno retweeted
Simplicity forces you to be better.
I prefer to write with simple words and to use simple web design because there is nowhere for mediocre ideas to hide.
The most common use of fancy words is to hide bland thoughts. Strip away the frills and it should still be worth reading.