Rory Sutherland (@rorysutherland) header
Rory Sutherland (@rorysutherland) profile picture

Vice Chairman, Ogilvy Group The Spectator's Wiki Man.

Sevenoaks and Deal, Kent
Joined February 2007
Photo by Rory Sutherland (@rorysutherland)Photo by Rory Sutherland (@rorysutherland)Photo by Rory Sutherland (@rorysutherland)Photo by Rory Sutherland (@rorysutherland)Photo by Rory Sutherland (@rorysutherland)Photo by Rory Sutherland (@rorysutherland)Photo by Rory Sutherland (@rorysutherland)Photo by Rory Sutherland (@rorysutherland)Photo by Rory Sutherland (@rorysutherland)Photo by Rory Sutherland (@rorysutherland)
Rory Sutherland retweeted
Replying to @rorysutherland
Thank you for the link. I plan to have more to say about the "rugpull economy" at @texaslinuxfest, coming up November 6-7 in #Austin
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Rory Sutherland retweeted
I was driving 120 miles today on fast roads. Kid fell asleep so we needed to slow down to try to maximize his time for sleep….. It’s BANANAS how much you need to slow down to meaningfully be later. It’s also weird when you do 55mph on a freeway/ motorway , how slow most other cars are these days . Was barely overtaken And how quickly your range goes up @rorysutherland was right !
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Rory Sutherland retweeted
I was hoping to be able to announce this in my own time – but the media rumour mill is swirling, I'm being contacted by various reporters and others, and I don't like denying the truth, so ... I wrote my first "Economic Agenda" column in The Sunday Telegraph 27 years ago, under the editorship of Dominic Lawson – filling-in occasionally during the late-1990s, before being given my own weekly slot from 2003. Since then, while I've been heavily involved in television, and am perhaps better known as a broadcaster, penning "Economic Agenda" for The Sunday Telegraph each week has been the backbone of my journalistic life. On Thursday, the @Telegraph rang to tell me my column is being scrapped. I was asked, and have agreed, to write "Economic Agenda" until the end of November, as per my contract. After that, my Sunday Telegraph column will be no more. Why this decision has been made, and whether or not my columns were any good, is for others to judge. All I will say is that, as the first person in my family to attend university, sustaining a weekly column in a leading national newspaper for a quarter of a century has been a source of enormous pride for myself and my family. Lots of people have been asking me about the future of "Planet Normal" - the hugely-popular Telegraph podcast which I co-created and co-present with the brilliant @AllisonPearson "Planet Normal" has, over the last 330 weekly episodes, also become a major part of my professional life and my broader identity. With Allison reportedly leaving the Telegraph as well, there is a lot of speculation about whether or not the podcast will continue to impart "news and views from beyond the bubble" with our usual blend of sharp analysis, humour and occasional outrage ! Well, I am delighted to confirm that Co-Pilot Pearson and myself are deeply committed to our joint podcast – and, above all, to our beloved listeners. We will, as and when notice periods allow, continue our voyages through space every Thursday – perhaps to "Planet Normal", or maybe to another part of the solar system – so we can "gaze down each week at the madness of Planet Earth", as we have done since the Spring of 2020. So citizens of Planet Normal, stand ready ! The "rocket-of-right-thinking", the "flying refuge of reasoned views", will soon be launched once again 🚀🪐👨‍🏭👱‍♀️🎙️📺 I poured my heart and soul into "Economic Agenda" and "Planet Normal". The Telegraph's decision to scrap them is obviously a huge personal blow. But I will always be grateful for the opportunities the paper has given me. Above all, I would like to thank the illustrious list of successive Telegraph business editors I've worked with since the late-1990s, many of whom have become and remain good friends - including @Peston @RobertsDan @larmitstead @neilbenet @benjaminmarlow @cg_williams @kamalahmednews @MarkKleinmanSky @jamesrquinn (sorry if I've forgotten anyone, it's been a long time!) On Friday, even though I almost always write my column from elsewhere, and despite being extremely disappointed by the paper's decision, I decided to go into the Telegraph and write today's column sitting in the newsroom. I am glad I did - as being at the heart of the paper at such a difficult time allowed for lots of conversations, with everyone from junior production staff to senior reporters and executives, which reminded me that journalism, despite being an industry at the whim of seemingly endless and often brutal commercial and technological upheaval, is not only hugely important to our country, but full of talented, decent people. See picture below, having just filed my piece, as I was heading out the door ...
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Depressing but entirely plausible thesis from the brilliant @dmarti blog.zgp.org/i-was-wrong-abo…
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"steadily conflated the purpose of marketing with the efficient delivery of marketing activity" — exactly the same thing has happened in law. It is less about the law and all about the delivery of legal services.
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Has anyone here been to Abilene? According to George Hamilton IV, not only is it the "prettiest town I've ever seen", but "women there don't treat you mean". Both seem like fairly strong recommendations, to be honest. TripAdvisor should include the latter in its scoring system.
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Rory Sutherland retweeted
Apollo 17 - Gene Cernan's first steps on the moon as recorded by Harrison Schmitt from the Lunar Module window using the 16mm DAC camera. Upscaled, interpolated to 60 FPS and mission audio sync by Moonpans Original source footage: Apollo Flight Journal
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I assume this insane explosion in demands for verification is a response to the threat from AI. On the other hand it could just be general corporate paranoia what annoys me is that there isn't much variation in security between sites which really matter (such as your email and your banking applications) and sites like my electricity bill (where, to be honest, I wouldn't be that bothered if someone hacked into them). I spend about £4 a day on electricity on average and I don't care who knows it. I suppose if I had a cannabis farm in the attic, I might feel differently.
It's getting crazy out here.
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Rory Sutherland retweeted
jeans are meant to show that you are laidback and casual while making you feel the complete opposite. Trousers on the other hand, essentially feel like sweatpants.
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Rory Sutherland retweeted
Yessssss... "Marketing is the business discipline of future customer value creation and subsequent value capture. Not advertising, demand generation, communications, or any particular collection of executional activities.
This is easily the best one-page summary of marketing myopia I have yet seen. Off Kilter 237: Regeneration or Dilution?, by @pworthington offkilter.substack.com/p/off…
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You noticed this too. Generally I avoid the Cotswolds as it is a Londoner's idea of what the countryside is like, for people who are happy to drive for 2.5 hours without getting to the seaside. But EV charging infrastructure defies logic. Essex adapted really quickly. Brighton was absolutely appalling.
Turns out the hardest place to charge an EV , is a 2,500 person village in the cotswolds. Nothing for miles around Even the fast chargers are slow, expensive and have one bay
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Rory Sutherland retweeted
Residents of my parents' village have managed to eradicate road markings and it makes a big difference to the character.
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Rory Sutherland retweeted
I feel like they stared into my stared into my scared soul and felt/seen what I felt/seen. Great piece.
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Rory Sutherland retweeted
Replying to @rorysutherland
I’ve followed up my earlier article with some transaction data. Of 44,680 homes resold within five years in H1 2026: 16.4% sold at a nominal loss. 32.2% lost money after costs. 76.5% after costs and inflation. penwardenreview.com/2026/10/…
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Rory Sutherland retweeted
Prepare the gallows!
OpenAI CEO Sam Altman believes people owning RAM is wasteful, and that it belongs in data centers instead. "From a global allocation perspective, actually, it’s quite terrible to have everyone have a bunch of the world’s limited supply of DRAM sitting in their own computer."
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Rory Sutherland retweeted
My dad, 90, has just revealed he has never in his life worn a pair of jeans
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This is easily the best one-page summary of marketing myopia I have yet seen. Off Kilter 237: Regeneration or Dilution?, by @pworthington offkilter.substack.com/p/off…
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Rory Sutherland retweeted
I asked a large logistics company in Europe how they were using AI and they told me they can't use AI because of German workers councils. It was weird because I didn't ask them how they were cutting headcount. I asked them how they were using AI.
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Rory Sutherland retweeted
Ordered airpods off amazon.ie off what looked like official apple page, many good reviews. Package delivered, opened it, and it was pack of fucking chicken stock cubes. Almost impossible to report this to amazon, and when I called a human they said "just return it"
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