Semrush

SEO works best when the fundamentals work together. Use this 43-point checklist to strengthen your technical SEO, content, keyword strategy, and visibility across Google and AI search. Start with the biggest opportunities and work through the rest at your own pace 👇 social.semrush.com/4zh2TRj.

After analyzing 42,000 blog posts with an AI detector, content classified as fully human-written outperformed AI-generated or mixed content across the top 10 positions. The gap is most striking at position 1: 80.5% probability of being human-written vs just 10% AI-generated. This may appear to conflict with survey data showing that 72% of SEOs believe AI content ranks as well as human-written content. However, the data points to a more nuanced reality. The key difference emerges at the very top of the rankings. From position 5 onward, the performance gap between human-written and AI-generated content narrows significantly. In other words, AI content performs competitively when the benchmark is ranking on page one. However, in the highest-ranking positions, human-written content clearly leads. Full study: social.semrush.com/4zlQ5cC.

If your site structure isn’t clear, AI won’t surface your content. Improve visibility in AI search with our SEO guide (+ 6-month playbook template) 👇 social.semrush.com/4khUxo0.

Most content update processes break down at scale. This workflow fixes it by splitting content updates into nine distinct skills, each handling a specific stage of the content lifecycle – from identifying what to update, to rewriting, structuring, and quality control. Instead of relying on a single overloaded prompt, each step becomes a repeatable capability that AI can execute consistently. Full breakdown: social.semrush.com/4yTTzSp.

Understand how to turn consideration into conversions with Middle of Funnel content ↓ social.semrush.com/48mdG0N.

the scariest stories you'll hear this Halloween

92% of AI-using B2B professionals say AI shapes their vendor shortlist. A security reviewer, finance lead, procurement manager, and end user can all evaluate the same vendor differently, which means your brand needs to show up across the questions that matter to each stakeholder. B2B AEO means mapping those stakeholder-specific questions, building content around them, and strengthening the third-party sources AI relies on to evaluate your brand. social.semrush.com/4jP8klN.

Once you own a topic in ChatGPT, you tend to hold it. Our research found that clear category owners stayed on top in 90.4% of month-over-month comparisons. But the lead matters. Brands with a narrow advantage were far more likely to lose their position, while wider leads created lasting authority. Build and maintain topic authority in ChatGPT 👇 social.semrush.com/4iLqR1o.

Content optimization is about making your content easier to find, understand, and act on. That means creating pages that answer real questions, align with search intent, and clearly communicate value (for both people and the systems surfacing your content). When done well, content optimization helps you: ✓ Increase organic visibility ✓ Earn more citations in AI-generated answers ✓ Reach qualified audiences ✓ Drive more conversions In this guide, we break down the practical steps for optimizing content to improve visibility across search and AI-powered experiences 👇 social.semrush.com/4BD01QA.

AEO vs. SEO: they overlap, but they optimize for different outcomes. SEO helps you rank. AEO helps AI understand your content, extract the right information, and cite your brand in its answers. Build a strategy that wins visibility in both 👇 social.semrush.com/4zqsSWH.

Why does ChatGPT recommend a competitor? Why does Claude still describe your old positioning? And why is your brand cited but not recommended? The answer depends on the platform, the prompt, and what the rest of the web says about your brand. An effective AI search strategy means understanding where brands get evaluated and what it takes to be found, understood, cited, and recommended. Learn how to build it 👇 social.semrush.com/3UrffHA.

Everything you need to know about llms.txt: what it is, how it works, what AI systems can use it for, and whether it’s actually worth adding to your site 👇 social.semrush.com/4zToL5b.

🏆 Semrush takes home two major industry awards! We’ve won Best Software Innovation at the Global Search Awards and Best SEO Platform at the Digiday Technology Awards. As search evolves, we’re building the intelligence marketers need to understand and grow their visibility across traditional search and AI. These wins are a great recognition of that work. Here’s to helping brands get found wherever search happens 🚀 social.semrush.com/4inNeZg.

Semrush MCP is now available in Microsoft 365 Copilot! You can now bring Semrush data and tools directly into the Microsoft apps your team already uses every day, including Teams, Word, Excel, and Copilot Chat. Ask Copilot questions about SEO, competitors, and market trends, and tap into Semrush data to get actionable insights without leaving your workflow. Explore the integration and learn how to connect 👇 social.semrush.com/4kbRSMz.

Google introduced a new Search Console feature that lets you measure how your content on Instagram, TikTok, X, and YouTube performs in Google Search. For years, social performance and search performance have lived in separate reporting worlds. That's starting to change! Instead of only seeing traffic to your website, you'll also get visibility into how people discover your social content through Google. Why does this matter? Until now, there was no native way to measure how your brand's social content performed in Google Search or Discover. Now, Google is giving marketers first-party data on content they don't actually own. That means you can see which social content earns impressions and clicks in Search 👇

From local SEO to AI search, learn how to optimize your business for the way customers discover brands today: social.semrush.com/4icQYOI.

Your brand evolves, but AI may still describe the company you were two years ago. That’s LLM positioning lag: the gap between how your business has changed and how AI systems understand it. You launch products, update your positioning, or enter new markets, but AI still draws on outdated pages, reviews, directories, and third-party coverage. When potential customers ask for recommendations, your brand may be described inaccurately or left off the shortlist entirely. Refresh outdated information across the web, keep your messaging consistent, strengthen credible third-party coverage, and monitor how AI describes your brand over time to close this gap. Make sure AI understands the business you are today, not the one you used to be 👇 social.semrush.com/3WyBgVv.

Spotlight 2026 brought +1000 marketers together in London to explore how AI is changing the way brands get discovered, and what it takes to stand out in the age of LLMs. Already getting FOMO for the next one? 👀 Join the waiting list and be the first to hear about future Spotlight events. semrush.typeform.com/to/yXaR…

5 Tips to Increase Your Website's Authority: 1. Get Quality Backlinks with Valuable Content 2. Optimize Your Content for Relevant Keywords 3. Develop a Solid Internal Linking Strategy 4. Get Mentions from Across the Web 5. Build an AI-Friendly Content Structure Full breakdown here: social.semrush.com/4e2fJdN.

What makes AI systems cite one piece of content over another? It starts with evidence worth citing: original research, firsthand expertise, unique data, and insights others can’t easily replicate. Our study found that AI-cited pages scored higher on clear summarization (+32.83%), E-E-A-T signals (+30.64%), and Q&A formatting (+25.45%), among other content qualities. More findings 👇 social.semrush.com/4srwgxH.