Smash Balloon

I’ve been a paying Drip (@getdrip) customer for years. Today, I’m excited to share that we’ve acquired the company 😍 Drip.com is the email and SMS marketing platform that has powered @WPBeginner and our other brands for a long time. We also acquired Sleeknote (@Sleeknotecom), the onsite conversion tool behind Drip’s popups, slide-ins, and forms, which comes free with every Drip plan. Both are joining the @AwesomeMotive family of brands. Why Drip? I don’t have a sophisticated acquisition strategy. We generally buy businesses that we already use to make us money. I’ve pulled up Drip’s revenue dashboard more times than I’d like to admit, so I know exactly what a good email and SMS setup brings in. Some numbers, because who doesn't like numbers: over 6,000+ brands run on Drip, and they’ve earned over $1.5 billion in revenue from Drip emails. Not impressions, not engagement ... Real Dollars. But here’s the real reason. Advertising costs keep going up. Social traffic keeps going down. And AI is changing how people find and discover businesses. Your email list and your SMS list are the only assets that nobody can take away from you. They’re not rented, they’re YOURS. And in the AI era, that matters more than it ever has. Business owners who own their customer relationships are going to come out ahead. The ones building on rented land are going to pay the ultimate cost. My goal is simple: make Drip the best email & SMS marketing platform for the AI era, and make marketing automation both EASY and affordable for every small business owner. All Drip users already have access to a free MCP connector, so you can point ChatGPT, Claude or any of your favorite AI tools at your customer data, and just ask it questions. That’s where this is headed. Mogens Møller and his team built a great product, and he’s staying on to run Drip as an independent brand, like all of our companies. Nothing changes for existing customers, except the team behind you just got bigger. If you’re an existing Drip customer, eCommerce store owner, and / or a small business owner that has a wishlist or feature idea that you'd love to see from an AI-first email & SMS marketing platform, let me know in the comments below because I’m excited to be working with the team. Full story and links in the first comment 👇

Woke up to the great news that WPVibe.ai passed 80,000+ users 😍 In the last week, we have added 20k users, and if you've been following our journey, just a month ago, we were at 20k users, so 60k users in the last month or so! For those that are new, WPVibe lets you connect your WordPress site with ChatGPT, Claude, Cursor, and other AI tools to unlock a whole new way of building & managing websites. Our users tell us that WPVibe is a game changer and the growth backs it up!! AI + WordPress unlocks a NEW LEVEL of flexibility and power that no other platform can match. You can start for free at WPVibe.ai None of this would be possible without the incredible work @johnturner and team are doing in implementing user feedback and continuing to make WPVibe better every day. I'm incredibly grateful for the kind words and support from our amazing community. You are the motivation that keep us going forward and seeing the impact of WPVibe is truly amazing 😄

Great update from our @smashballoon team. Feed Analytics for any feed embeds whether it's reviews, social posts, etc. Going to be super helpful 😄