Founder of The Department of Differentiation. Former founder @pacificcontent - 1 of Entrepreneur's 100 Brilliant Companies
Vancouver
Joined April 2008
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Read our exclusive interview with @steveprattca, who pioneered the idea of brands becoming their own media companies, after working with brands like Meta, BMW, Shopify, and more bit.ly/3yUm4pR
stevepratt retweeted
Steve has always been such an incredible person to spend time with. So many important years for us were spent working together. Loved catching up with him. Check out the lessons learned. @steveprattca
open.substack.com/pub/creati….
stevepratt retweeted
🏐 WVB | @ubcmvb got past the @HuskieAthletics 3-1 to close out their @CanadaWest quarter-final series with the 2-0 sweep.
1st-year outside hitter Dawson Pratt stepped up with 11 kills, 12 digs & 4 blocks. Pratt spoke about the big win, his impact & the semifinal berth.
🎥:
"You can buy people’s skills but not their hearts.
You can buy people’s time but not their loyalty. The most valuable things must be earned."
LOVE this Tiny Thought from @farnamstreet. fs.blog/brain-food/december-…
There is great power in focusing on the small numbers. @webby2001 from Sounds Profitable talks about spotting opportunities inside mounds of research, and how to tell great data-driven stories. Bonus: preview a terrific new podcast from Dan Heath!
creativitybusiness.substack.…
How to define your audience... before you start producing anything. @webby2001 of Sounds Profitable says you need to laser in on ONE person. And then get even MORE specific. (I have attempted to do this with Tom himself as my "one person.")
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stevepratt retweeted
Happy International Podcast Day! Check out @inc_quill’s latest playbook:
quillpodcasting.com/blog-pos…
You don't deserve an audience. Hard truth. No one does. You have to earn it by making remarkable, valued content. The brilliant @webby2001 from Sounds Profitable on why you need to Make a Show.
open.substack.com/pub/creati…
stevepratt retweeted
New labourday tradition: unsubscribed from every email. (Well, except @WoodfordinDK @David_Moscrop @scoopercooper @MaryLTrump @steveprattca)
This is how to grow your audience: You need an effective, measurable Sampling Strategy for your content, says Dan Misener of @wearebumper :
creativitybusiness.substack.…
Is your Audience Growth strategy helping you build marketing muscles, or are you buying the content equivalent of pec implants?
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Don't confuse Marketing with Marketability. If you make something no one wants or likes, marketing it is a waste of time and resources. Dan Misener of @wearebumper has five Day Zero Questions that lead to audience development and content success:
creativitybusiness.substack.…
I recently wrote about the worst person I've ever worked with. Today, it's the opposite. I talked with Michael Bungay Stanier , author of the new book How to Work With (Almost) Anyone, about the secrets of great creative relationships and collaborations
creativitybusiness.substack.…
stevepratt retweeted
This time next week, Day 2 of @RadiodaysNA will be getting underway in Toronto, and I will be busy writing my ad-libs for the session later that day.
I've got some great speakers sharing their ideas, including @vgeller @JamesCridland @mrpkaye @iamkyleewinn @steveprattca
I just published this today and I've already had loads of people reach out with their own horror stories about this creepy comedian and making educated guesses about who it is. My younger self would be very happy: a**holes don't prosper long-term...
creativitybusiness.substack.…
What's the Elevator Pitch Technique for developing your content strategy? It's like a Hollywood agent meets an investor deck meets a Haiku. Wait... THAT'S an Elevator Pitch!
creativitybusiness.substack.…
This is the great origin story of Made To Stick's duct tape book cover from Dan Heath... plus Micro-Arcs and other content lessons learned from making sticky books:
creativitybusiness.substack.…
I have gone through phases of learning to say NO and phases when I embraced the HELL YEAH philosophy. I am currently in a saying YES to saying YES phase and I'm loving it. Here's why and what it looks like:
thecreativityguild.substack.…
What happens when you use the principles from a best-selling book like Made To Stick, but neglect to tie it to your strategy? Dan Heath tells the mind-boggling story of a horrific agency pitch that led to "squandered surprise."
open.substack.com/pub/creati…
If you want to improve the effectiveness of your marketing, might I suggest a healthy serving of Brand-Berger Helper? Jonah Berger kindly shares new research from his book, Magic Words, about how brands can increase engagement.
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