The Strategist (@strategist) header
The Strategist (@strategist) profile picture

Helping you shop the internet smartly. All products are independently chosen; things you buy from our links may earn us a commission. An @nymag site.

Joined October 2016
Photo by The Strategist (@strategist)Photo by The Strategist (@strategist)Photo by The Strategist (@strategist)Photo by The Strategist (@strategist)Photo by The Strategist (@strategist)Photo by The Strategist (@strategist)Photo by The Strategist (@strategist)Photo by The Strategist (@strategist)Photo by The Strategist (@strategist)Photo by The Strategist (@strategist)
Gap’s Early Holiday Sale with discounts between 40 and 60 percent off on clothes for women, men, and children. nymag.com/strategist/article…
503
Ahead of the NWSL quarter-finals, we talked to Gotham FC midfielder and e.l.f. Cosmetics ambassador Jaedyn Shaw about the Cream of Nature edge-control hair gel, Maggi Asian seasoning sauce, and Bose noise-canceling headphones she can’t live without. nymag.com/strategist/article…
393
One writer reviews her (and her dad’s) experience with Nutrafol after experiencing hair shedding and thinning hair. nymag.com/strategist/article…
606
Amazon’s Fire Tablet lineup has always been about value and content, but the new Alexa Tablets offer a full Android experience, Google apps, and premium performance. We test the Alexa Tablet Pro 12 to see if it competes with Samsung and Apple’s iPad. nymag.com/strategist/article…
383
For our ‘Beauty Aisle’ column, dermatologist and co-founder of Spooge sun care Whitney Hovenic shares her favorite things from the drugstore, including Maybelline Great Lash Mascara and e.l.f. Cosmetics Glow Reviver Lip Oil. nymag.com/strategist/article…
468
Our deals editor found the best sales online today, including Sephora’s Savings Event and extra early Black Friday deals at Nordstrom. nymag.com/strategist/article…
1
453
Our writer Bella Druckman went on a hunt for a cute pair of cowboy boots she could wear all day. Her favorite pairs were from Ariat and Durango. nymag.com/strategist/article…
1
439
Made In’s CeramiClad 2.0 Nonstick Frying Pans are some of our favorites. Right now, the brand is offering Strategist readers 20 percent off any size, color, and handle finish from now through December 11 with code STRATEGIST-20. nymag.com/strategist/2026/11…
318
Our petite writer tested out a bunch of jackets and coats from Loft to see how they fit her five-foot-one frame, including denim jackets, trench coats, and more. nymag.com/strategist/article…
440
Made In’s CeramiClad 2.0 Nonstick Frying Pans are some of our favorites. Right now, the brand is offering Strategist readers 20 percent off any size, color, and handle finish from now through December 11 with code STRATEGIST-20. nymag.com/strategist/article…
407
I rounded up the best customized and personalized gifts, including a monogrammed Emi Jay claw clip, Ralph Lauren beanie, and Build-a-Bear. nymag.com/strategist/article…
556
The best Christmas stockings include velvet, patchwork, felted, wool, monogrammed, and needlepoint options from L.L.Bean, Lands’ End, Roller Rabbit, John Derian, LoveShackFancy, and more. nymag.com/strategist/article…
2
729
Our senior fashion writer went on the hunt for a smart, tailored blazer trying out blazers from Uniqlo, J.Crew, Buck Mason, Banana Republic, and more. nymag.com/strategist/article…
505
Red-light devices like the Melalight and Helight are marketed as beneficial for sleep, but do they really do anything special? I asked a sleep researcher and tested them myself to find out. nymag.com/strategist/article…
400
Our deals writer is a big fan of Mustard Made’s shelving and organization units, most of which are 20 percent off right now for the brand’s biannual sale. nymag.com/strategist/article…
443
Nordstrom’s extra early Black Friday sale is happening for a week, and our deals writer rounded up everything that’s actually worth your time. nymag.com/strategist/article…
768
Strategist editors share their favorite winter coats and rain jackets for kids, including a variety of styles from Primary, Patagonia, Boden, Hanna Andersson, Zara, and more. nymag.com/strategist/article…
476
Winter illnesses are on the rise, and one way to be certain whether it’s the flu, COVID, or a cold is by testing — and our favorite at-home tests are currently on sale. nymag.com/strategist/2026/11…
1
436
Our senior fashion writer asked stylish women about the best commuting shoes, from Franco Sarto, Vagabond, Alex Mill, Repetto, Aeyde, and more. nymag.com/strategist/article…
576
We collected 100 of our favorite products for pain relief, including recovery gear, compression garments, and pill organizers. nymag.com/strategist/article…
1
757