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🏴Co-Founder & CEO of Motto® @wearemotto 📙Bestselling Author, Rare Breed 💡Brand & Culture Expert 📣Keynote Speaker

New York, NY
Joined January 2014
Photo by Sunny Bonnell (@sunnybonnell)Photo by Sunny Bonnell (@sunnybonnell)Photo by Sunny Bonnell (@sunnybonnell)Photo by Sunny Bonnell (@sunnybonnell)Photo by Sunny Bonnell (@sunnybonnell)Photo by Sunny Bonnell (@sunnybonnell)Photo by Sunny Bonnell (@sunnybonnell)Photo by Sunny Bonnell (@sunnybonnell)Photo by Sunny Bonnell (@sunnybonnell)Photo by Sunny Bonnell (@sunnybonnell)
Vision: what world is your business trying to create? Culture: who will you call on to help create that world? Brand: what will you create within your brand to communicate that world? Idea Worth Rallying Around™: the signature idea that sits at the heart of the business.
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If you asked your team what the purpose, vision, mission, and values of your company are, would you get similar responses or different ones?⁠
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Thank you 🎩
Been doing a lot of thinking and self-reflection on leadership lately and this article and concept of Rare Breeds have helped crystalize that more than anything else I've read lately. fastcompany.com/90711751/tra…
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SUPER PROUD of this @FastCompany article we wrote that went live today and hit @AppleNews⚡️HIRING THE RARE BREED⚡️Companies fire employees for these personality traits, but should be giving them bonuses. apple.news/Ajuie8083TkG1I5BL… #hiring #culture #leadership
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@prjmorton is a @recordacad winning artist and keyboard player for @Maroon5. He shares why he’s a Rare Breed and why being a rebel is a key to his success. Watch the latest episode of @thisisrarebreed with @sunnybonnell @ashleighsnotes #GRAMMYs #soul #music #GrammyAwards
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Sunny Bonnell retweeted
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Sunny Bonnell retweeted
After Completely Freezing During a Pitch Competition, These Co-Founders Stayed Up All Night Preparing for a Second Chance | by @wearemotto entm.ag/5ur
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What @netflix can teach your #business about going from commodity to category #leader bit.ly/2wwgkPu
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Hey @Dannmace! We want to work with you. :) Our Communications Manager just sent you an email. Looking forward to chatting with you!