60+ games launched, 500M+ installs, $450M+ revenue generated 🚀 User Acquisition 🎨 Marketing Creative 📈 Growth Analytics ♟️ Go-to-Market Strategy
Joined December 2021
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Top 10 grossing mobile games of the week (Sep 21-27)
MONOPOLY GO! is #1 grossing for an 11th week in a row ($18.5M)
Roblox holds #2 for a second week ($14.4M), with Royal Match (#3) and Gossip Harbor (#4) right behind
Whiteout Survival up 21% to $6.0M, climbing to #8, the biggest gain in the top 10
Advertisers don't care where they spend their money,
they care about the returns they get from it.
When you launch a new ad network,
you're going head-to-head with Meta's massive ad engine.
There's a high fail rate for companies trying to break into the ad space.
Your designers didn’t go to art school to read pivot tables.
They think in concepts. Your reporting should too.
Track results by concept and the winners find you.
Top 10 grossing mobile games of the week (Oct 12–18)
- Roblox held #1 for a second week, but MONOPOLY GO! cut the gap from $419K to just $77K ($14.7M vs $14.6M)
- Gossip Harbor is back at #3 for the first time since August, passing Royal Match
- No new games broke into the top 10, and Candy Crush Saga moved up to #4
Publishers keep trying to build their own ad networks.
Voodoo is reportedly testing one. Tencent has the scale.
But to grow, they plug right back into @AppLovin.
@BleedKale (@upptic) explains why👇
Why fight through Q4 ad traffic when you can just fly over it? 🚀
Growth marketing for studios playing to win. Let’s talk.
Meta has banned ByteDance from advertising on Facebook and Instagram in seven countries, including the US, effective immediately.
The ban covers ByteDance and any advertiser whose ads send users to TikTok or other ByteDance apps. Countries affected: US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam.
Source: thenextweb
Top 10 grossing mobile games of the week (Oct 5th-11th)
- Roblox is the new #1 grossing game at $13.7M! Ending MONOPOLY GO!'s 12-week run at the top.
- Kingshot climbed to #6 with $6.6M, the highest-ranked strategy game on the chart
- Whiteout Survival moved up to #10, so two survival strategy games now sit in the top 10
Which game do you think takes #1 next week: Roblox or MONOPOLY GO!?
Upptic retweeted
Very excited to be collaborating with @DeconFun on the next installment of their excellent Roundtable event series!
These are compressed, high value invite-only events for games executives. Everything is off the record so folks speak very freely.
@upptic Creative Director Ava and Iwill be sharing the exact UA creative tactics and styles that have been our biggest breakthroughs of 2026.
Hosted at the Zynga offices in San Mateo. Only a few seats left, link in replies.