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Can Brian Niccol make @Starbucks feel like Starbucks again
ADWEEK’s October issue explores how CEO Brian Niccol’s Back to Starbucks plan aims to restore the coffeehouse experience through refurbished stores, a simpler menu, a revamped loyalty program, and more staff during rushes.
The turnaround has improved comps and renewed the brand’s focus, but controversies persist. His $96 million pay package and company-jet commute drew criticism. Starbucks has closed hundreds of stores, cut thousands of jobs, and remains locked in a dispute with unionized workers.
Rising coffee and tariff costs, along with staffing expenses, add pressure. Starbucks is betting that service and operations can fuel growth without eroding trust among customers, employees, and investors.
Read the full cover story 👉 adweek.it/4rMELDg
1/ 🧵 Nearly a year after its acquisition of IPG, @Omnicom reported $6 billion in second-quarter revenue from its continuing businesses, up 7.2% organically year over year, an improvement on last quarter’s 6.1% growth.
However, revenue was flat sequentially, and analyst Brian Wieser noted that pass-through costs likely accounted for almost all the reported gain, leaving net organic growth roughly flat. adweek.it/47E0bcA
As @PrimeVideo enters the fifth season of its 11-year Thursday Night Football deal, @amazon is expanding its sports advertising offerings. TNF advertisers grew 6% year over year, with double-digit growth in several categories, and 17% were new to TNF and Prime Video. adweek.it/4dTXR4N
.@Polymarket has reportedly fired CMO @MatthewModabber after a series of controversies according to the @nypost. The company has not confirmed the report.
Modabber joined in 2024 and was reportedly its 11th employee. Recent scrutiny includes allegations of fake promotional videos, bets placed with stolen card numbers, and possible insider trading. It is unclear whether the controversies led to Matthew Modabber’s reported departure.
Read more 👉 adweek.it/4yEzkIm
On a @Comcast earnings call on Thursday, executives noted that the @FIFAWorldCup generated incremental advertising of $224 million in the third quarter, reaching $664 million in total.
See all the numbers from the earnings call below👇 adweek.it/4hY6GwV
Speaking on the Marketing Vanguard stage at last month's #Brandweek, Dentsu X's Bruce Williams noted how “experience platforming” has helped tear down silos and fragmentation in media buying and brand experiences.
Learn more 👇 adweek.it/4sjy4ZE
Common Interest is expanding its U.S. presence by taking a minority stake in Los Angeles-based agency Mirimar. The deal will see Mirimar’s founders and partners become equity holders in Common Interest, giving the two companies shared ownership. adweek.it/4sftrzK
.@McDonalds is ending its @FIFA World Cup sponsorship after 32 years.
The split follows McDonald’s biggest-ever @FIFAWorldCup campaign this summer, which the company said at the time was its largest marketing push of 2026.
Read more 👉 adweek.it/47H1rf5
.@Kohls has seen a lot of change in its leadership team over the past couple of years. However, Ellie Kemper remains a consistent voice of the brand.
The retailer unveiled its holiday campaign, “The North Kohl’s.” It focuses on coziness, style, home products, and low-price gifts. Kemper has been the face of the brand as “Kohl’s Mom” since March 2025.
Read more 👉 adweek.it/4k7QQ4a
.@99RanchMarket is expanding as Asian food grows in popularity. To connect with shoppers, the chain launched its first cookbook, Did You Eat Yet?, featuring 88 recipes and stories from employees, while also investing in online sales and plans to open stores near Chicago and Phoenix in 2027. adweek.it/4hYRnEd
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For this week's newsletter I read Meta's new business terms more times than I'd like to admit. What I found: starting Oct. 30, brands are "solely responsible" for whatever Meta's AI features create or change in their ads. Buyers say the AI is already reworking ads without asking
In this episode of Adspeak by ADWEEK, Angela Voss, CEO at @markarch, and Dale Harrison, chief strategy and innovation officer at @The__IC, challenge conventional marketing wisdom and explore why broad, consistent reach is essential to driving market share growth. adweek.it/4eoJA06
EXCLUSIVE | @DentsuCRTV will lead @Diageo_NA's U.S. trade and shopper marketing. The deal expands a 25-year relationship and brings work from multiple agencies under Dentsu. The agency will help shape strategy, experiences, and build on more than 100,000 events it has already delivered for Diageo. adweek.it/3Uc9E7J
AI can forecast your pipeline. It still can’t tell you how to defuse a toddler’s tantrum.
We asked marketers, operators, and execs what data point they wish AI could give them about their life.
Presented by Treasure AI.
ADWEEK retweeted
New: On Tuesday, I interviewed the AI-generated actress Tilly Norwood on-stage at the ANA conference in Orlando.
The conversation was one of the most memorable I have had as a reporter.
You can read the full transcript of our talk, as well as get my BTS experience, below:
In this week’s On Background, ADWEEK’s @MarkStenberg3 discusses a live interview with Tilly Norwood, an AI-generated actress created by @Particle6P, at the @ANAmarketers conference in Orlando.
The conversation with Norwood and Particle6 executive creative director Sarina Da Costa Gomez explores the technology’s capabilities, limitations, and potential impact on advertising and entertainment.
Read more 👉 adweek.it/4iz9fpj
After a long hiatus, daily ratings for @CNN, @FoxNews, and @MSNOWNews are returning to TVNewser today. The updated ratings will use interactive charts to show total viewership and the Adults 25–54 demo in a clearer, more user-friendly format. adweek.it/4jzz7CA
Advertisers have had their issues with @Meta’s AI features for a long time. What appears to be more recent developments are Meta’s AI making enhancements without being asked, and the liability for any inaccuracies landing on the advertiser. adweek.it/488Ta3H
