Founder and CEO of @IrisPRSoftware. Mom to Lola and Sophie. Any time left over is spent on a yoga mat or running on a trail.
Phoenix, AZ
Joined May 2008
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I just published “Hello 40, and Thanks in Advance” medium.com/p/hello-40-and-th…
“Don’t Call Me A ‘Mompreneur’” by medium.com/p/don-t-call-me-a…
A8) We're offering a measurement framework package right now that shows you how to prove ROI in PR. DM me if interested. #measurePR
A7) The biggest challenge PR has right now is we're seeing an influx of tools that automate bad habits. #resist. #measurePR
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A7) That said, here are my favs right now: @IrisPRSoftware (duh) @HubSpot @AirPR and @coveragebooks #measurePR
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A7) respectfully disagree. We're WAY behind every other area of marketing. PR is deprived of advanced tools that further the profession. #measurePR
A6) Focus on what you're doing, work smart, and work hard. Hard work is always rewarded in the end. #measurePR
A6) Keep walking, even when you don't feel you can take another step. You'll get where you want to go. #measurePR
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A4) You would be very valuable to your organization if you offered to research and build a #PRTech stack. Know that term because we're all about to get beat over the head with it. #measurePR
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A4) That said, don't be afraid of tech. Force yourself to go on a spreadsheet diet and see tools you'll naturally gravitate towards. #measurePR
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A4) If you're looking for a tool to automate everything you do, you are looking to be replaced. #MeasurePR
A4) Know that the tech is only a tool to help you, not do your job for you. You still have to put in the work. #measurePR
A3) There wasn't a lot of #PRTech when I started out. We still had Bacon's Books :-/ so I remember embracing tech with open arms. #measurePR
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