Andy Plesser

Twenty years ago, online video was a novelty and programmatic advertising was barely walking. As Beet.TV celebrates its 20th anniversary, Matt Sanchez of @Yahoo joined us to reflect on two decades of digital media disruption, from the democratization of video to AI, and why advertisers still face that pesky question of whether all their spending actually produces results. Visit Beet.TV for this video (lnkd.in/eQADiQDB) and much more! Reported by Rob Williams #BeetTV #BeetTV20 #DigitalAdvertising #Yahoo #AdTech #AI Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤

Advertisers have long dreamed of connecting ad impressions to actual purchases, preferably without letting the same company sell the ads, grade the results and award itself a gold star. 📊🏅 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Brennan Lake of @Cuebiq told Beet.TV contributor David Kaplan how a coalition of technology partners is bringing closed-loop measurement to connected TV and the open web. Visit Beet.TV for this video (lnkd.in/eXaYVg8D) and much more! #ConnectedTV #CTV #ProgrammaticAdvertising #AdTech #Cuebiq #OmnicomMedia #BeetOM Join us at the Beet Retreat LA, Nov. 4-6 events.beet.tv/la 🌴😎🎤

Loyalty marketers are gaining influence over corporate strategy, armed with something executives increasingly find irresistible: actual evidence of what customers want, rather than another round of educated guessing. 📊 At the @EpsilonMktg Loyalty Summit, Chris Kurylec of @vaillantuk told Beet.TV contributor David Kaplan how data-driven loyalty programs are earning marketers a seat at the executive table, where the rewards are bigger, the decisions are tougher and nobody gets double points on Tuesdays. Visit Beet.TV for this video (lnkd.in/eWYHKq7U) and much more! #CustomerLoyalty #LoyaltyMarketing #CustomerExperience #Epsilon #BeetTV Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤

More than 80% of marketers have caught AI serving up inaccurate audience insights, yet remarkably few bother to verify the results, perhaps deciding that fact-checking is somebody else's problem. 🤖📊 Jason Mander of GWI tells Beet.TV during Advertising Week New York how the company's Artificial Confidence research exposes a troubling gap between AI skepticism and actual oversight. Visit Beet.TV for this video (beet.tv/2026/10/gwis-jason-m…) and much more! #ArtificialIntelligence #MarketingResearch #ConsumerInsights #GWI #BeetTV #AWNY26 Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤

What’s next for digital? And how are industry leaders preparing? The Beet.TV Leadership Series at @eMarketer Summit: The Future of Digital features voices from across research, brands, agencies and platforms for a series of video interviews featuring: Nate Elliott, Sarah Marzano, Blake Droesch, Sky Canaves and Max Willens of @eMarketer; Heather Physioc of @VMLYR; Carol Reed of @Ogilvy; Felicia Zhang of @barkeeperfriend; Matt Collins of @weareMNTN and Sean Black of Audience Path / @Dailymotion Watch the series: lnkd.in/ecSwFW5K #BeetTV #EMARKETER #DigitalMarketing #MarketingLeadership

AI promises to revolutionize healthcare advertising, but patients generally prefer being treated like human beings rather than data points with a prescription and a copay. 🩺🤖 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Melissa Gordon-Ring of @OmnicomHealth tells Beet.TV contributor David Kaplan why empathy and trust must remain central to healthcare marketing, even as AI gets better at everything except convincing an insurance company to let you speak to an actual person. Visit Beet.TV for this video (lnkd.in/eiRq3Kyq) and much more! Reported by @robwilliamsNY #HealthcareMarketing #AI #Advertising #OmnicomMedia #BeetOM Join us at the Beet Retreat L.A., Nov. 4-6 @ 🌴😎🎤

Marketers used to celebrate impressions, clicks and attention, but CFOs have an annoying habit of asking whether any of that actually made money. 💰 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Jake LaDuke of @databricks told Beet.TV contributor David Kaplan how AI-powered predictive analytics could help marketers forecast business results before campaigns launch, giving CMOs something more convincing to bring to budget meetings than a colorful chart and an optimistic smile. Visit Beet.TV for this video (beet.tv/2026/10/databricks-j…) and much more! #Advertising #AI #MarketingAnalytics #Databricks #OmnicomMedia #BeetOM Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤

Streaming services spent years convincing us to pay extra to avoid commercials, only to discover that commercials might be where the real money is hiding. 📺💰 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Cody Coleman (@codyaustun) of @CoactiveAI told Beet.TV contributor David Kaplan how AI can help advertisers discover valuable opportunities buried in streaming content, giving brands a better reason to show up than simply interrupting the good part. Visit Beet.TV for this video (lnkd.in/eTmbsvDh) and much more! Reported by @robwilliamsNY #Streaming #CTV #ArtificialIntelligence #Advertising #Coactive #OmnicomMedia #BeetOM #AWNY26 Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤

Connected TV advertisers want precision targeting, better measurement and frequency controls, because seeing the same car commercial 47 times doesn't necessarily make anyone want to buy the car. 📺 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Miles Fisher of @Roku Advertising explained how data collaboration and clean rooms are helping advertisers reach the right viewers at the right moments, preferably before those viewers reach for the mute button. Visit Beet.TV for this video (beet.tv/2026/10/roku-bets-on…) and much more! #ConnectedTV #CTV #Advertising #Roku #OmnicomMedia #BeetOM #AWNY26 Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤