Beet It Sport

Dr Michael Moseley explores the benefits of beetroot on your heart, muscles and brain with @AndyBeetroot “In one study, during the last 1.8k, the runners who’d had beetroot juice ran a potential race-winning 5% faster” bbc.in/3KfhzGl

1 gel, 2 jobs. Most gels just give you carbs. Our Nitrate Energy Gel gives you 30g natural carbs + 100mg dietary nitrate to top up as you go. Load & prime with the shots as usual, then top up with 1-2 gels an hour. Fuel & nitrate, 4 natural ingredients, Informed Sport certified.

Beetroot for athletes is trending - and for good reason. New Scientist has published a new article exploring beetroot juice, endurance athletes and the evidence behind the hype. Source: New Scientist, Alice Klein, 6 July 2026. Article via New Scientist: newscientist.com/article/253…

Beetroot, bringing it home? Maybe! 🫜 What we do know is that hundreds of elite athletes use Nitrate 400 to help improve oxygen efficiency - something that can be super important at altitude. 🫡 Check out the game and how beetroot could help here: espn.co.uk/football/story/_/…

Huge congratulations to Ryder King, fuelled by Beet It Sport, on winning the Maverick Race North Downs 50km. 53km, 1,400m elevation and 30 degree heat in 4hrs 35mins. Brilliant effort, Ryder.

Throwback 💪🏻 ❤️ Nitrate can help runners get a little extra out of the work they’re doing. Those marginal gains are so important. #BEETyourbest

"Approaching London I was looking for ways I could find some extra performance gains on race day, and nitrate was by far the most researched supplement that I wasn’t using." 💪 Charlie Davis ran 2:14 at the London Marathon + spoke to us all about it: beet-it.com/blogs/ambassador…

One of our best tools for RECOVERY is proper nutrition 🍒 For March you can get a full case of our Regen Cherry+ Shots for FREE when you buy a case of gels & nitrate shots. That's 15 shots for free = ~900+ sour cherries for free!😍 Grab yours here: beet-it.com/discount/Recover… 🍒

We are very proud to introduce @GabbyTraxler as a Beet It Sport ambassador! 💪 🔥 From pro road racing to elite gravel comps, Gabby Traxler has built a career defined by resilience and endurance. Check out our interview with Gabby, here: beet-it.com/blogs/ambassador…

We'll be at World of Triathlon Live 2026 💥 28–29 March | Excel London 📍 Stand C52 If you’re racing, training, or chasing crucial gains this season - come and see us. Try the shots, talk nitrate strategy, and get dialled in. Let’s make 2026 your strongest year yet.

Serious about optimising athletic performance? Get serious about nitrate supplementation in 2026. ✅ Choose Beet It Sport for natural, controlled nitrate dosing, trusted by 500+ elite teams and athletes. 💪 👉 beet-it.com Athlete photographed: @jaymarcusd 🔥

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We had the pleasure of hosting our Brazilian distributor on site this week 🇧🇷 Great to catch up in person, show them around our Suffolk base, and discuss exciting plans Always good to connect with the people helping bring Beet It Sport to athletes and retailers around the world

We’re proud to share some exciting news from our wider James White Drinks family – James White Drinks has been shortlisted for the 2025 FDEA Export Awards! James White Drinks is home to a range of iconic British drinks brands, including Beet It Sport, Big Tom, & Zingers. #FDEA

100 beets/10 pints of beet juice to optimally nitrate load? 🥴 Or use our nitrate 400 shots! 1 Beet It Sport N400 Shot = 500ml beetroot juice = 6–8 whole LARGE beets Our Nitrate 400 shot makes nitrate loading practical + accurate. Full dosing guide → beet-it.com/pages/optimise-d…

We will be exhibiting at the International Running Expo in Amsterdam, taking place on 4–5 November 2025 at RAI Amsterdam! 🕒 Opening Times: 📅 Tuesday, 4 November: 10:00 – 17:00 📅 Wednesday, 5 November: 10:00 – 16:00 📍 Visit us at Stand E38 This is a trade-only event,

We’ve been supplying top NCAA programs + multiple Major Pro League teams across the U.S. for years This new partnership with the ASPDA is a fantastic step forward as we continue to support the sports dietitian community + champion science-led, plant-powered performance nutrition

Don't guess your nitrate levels⚡️ One Nitrate 400 shot = 400mg of natural nitrate - easy, consistent, + science-led 💪 💡 Learn the science here: beet-it.com/pages/science 🧐 Learn how and when to take the shots: beet-it.com/pages/optimise-d… 💪🏻 Buy here: bit.ly/Nitrate400

We’re at the Chicago Marathon Expo 2025 this week! 🏃 Come visit Beet It Sport – stand 384 at McCormick Place, Lakeside Center, Hall D to learn how nitrate optimisation can power your performance. 📅 Thurs 9 Oct (11–6) 📅 Fri 10 Oct (9–6) 📅 Sat 11 Oct (9–6)

Keep it topped up ⬆️ Nitrate levels peak a few hrs after loading but gradually decline during long events. Our Nitrate 100 Energy Gel gives 100mg nitrate to help maintain levels + 30g carbs for fast energy ⚡ Featuring @jaymarcusd

Event season is here 🏁 Recovery is where the real gains are made 💪 Beet It Regen Cherry+ blends 58% sour cherry + 42% beetroot juice in a 70ml shot — supporting recovery when it counts. 🍒 Informed-Sport certified.