@BrandsUntapped

Features, news and interviews for the creative community around brands and licensing. From the team behind @MojoNationUK. Contact us at [email protected].

brandsuntapped.com
Joined January 2021
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469Media
Why Brambly Hedge is evergreen: Rockpool’s Vickie O’Malley on licensing the classic book series brandsuntapped.com/why-bramb… @bramblyhedge_

Why Brambly Hedge is evergreen: Rockpool’s Vickie O’Malley on licensing the classic book series -...

“You always see something you never saw before...” Vickie O’Malley talks with Brambly Hedge.

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Hasbro’s Sally Carnota on new partnerships, taking risks – and what to expect from Play-Doh’s 70th anniversary brandsuntapped.com/hasbros-s… @Hasbro

Hasbro’s Sally Carnota on new partnerships, taking risks – and what to expect from Play-Doh's 70th...

"There’s so many strings for partners to pull on with Play-Doh": In conversation with Sally Carnota – Senior Director of Licensed Consumer Products UK and Iberia at Hasbro.

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Mattel debuts KPop Demon Hunters dolls brandsuntapped.com/mattel-de…

Mattel debuts KPop Demon Hunters dolls - Brands Untapped

The HUNTR/X “What It Sounds Like” 3-Pack features Rumi, Mira and Zoey as seen in their final performance in the film.

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Danilo’s Dan Grant, Corrina Cartlidge and Bradley Green talk cards, calendars and creativity brandsuntapped.com/danilos-d…

Danilo's Dan Grant, Corrina Cartlidge and Bradley Green talk cards, calendars and creativity -...

In conversation with Danilo Productions' Head of Design for Cards Corrina Cartlidge, Head of Design for Calendars Bradley Green and Licensing Director Dan Grant.

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Baileys inventor David Gluckman on brand creation, design – and his book, ‘That Sh*t Will Never Sell’ brandsuntapped.com/baileys-i…

Baileys inventor David Gluckman on brand creation, design – and his book, 'That Sh*t Will Never...

"We had a healthy disrespect for asking consumers about innovative ideas!": In conversation with David Gluckman.

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Brands Untapped retweeted
Ian Downes@StartLicensing5 Nov 2025
Thanks to #PaulBufton for this excellent #marketreport from a recent trade visit he made to #China Great to get Paul's insights and overviews @BrandsUntapped brandsuntapped.com/harmony-i… #licensing #design #futuretrends

Harmony in motion: China and the future of innovation - Brands Untapped

"China shows what’s possible when ambition and scale align": Licensed Ltd's Paul Bufton reflects on an inspirational trip to China.

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Dalian Talent Group to launch Parisi fragrances brandsuntapped.com/dalian-ta…

Dalian Talent Group to launch Parisi fragrances - Brands Untapped

“Bringing a brand like Parisi to life with a range of wearable fragrances and health and beauty gift sets will be a really enjoyable experience,” said Hamish Morjaria, CEO of Dalian Talent Group.

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RSVLTS launches Uzumaki apparel collection brandsuntapped.com/rsvlts-la… @RSVLTS

RSVLTS launches Uzumaki apparel collection - Brands Untapped

The collection of shirts feature prints inspired by the acclaimed horror manga.

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MINI and Paul Smith to launch the MINI Paul Smith Edition in 2026 brandsuntapped.com/mini-and-…

MINI and Paul Smith to launch the MINI Paul Smith Edition in 2026 - Brands Untapped

"It’s not often that you see two icons of British design work together in this way," said Sir Paul Smith.

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Ultimate Guard’s Licensing Manager, Alexander Thieme, on thinking out of the box with Squaroes brandsuntapped.com/ultimate-… @UltimateGuard

Ultimate Guard’s Licensing Manager, Alexander Thieme, on thinking out of the box with Squaroes -...

Alexander Thieme explains why Ultimate Guard’s design team is boxing clever with Squaroes.

brandsuntapped.com
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“It started as a fandom…” Orbitkey’s Co-Founder, Rex Kuo, discusses Disney carry, work, and travel accessories brandsuntapped.com/it-starte… @orbitkey

“It started as a fandom…” Orbitkey’s Co-Founder, Rex Kuo, discusses Disney carry, work, and travel...

Why working with Disney fulfils a childhood dream: Rex Kuo reveals why the license means so much.

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Countdown to Halloween: Lucy Salisbury and Lauren Ilsley on the rise and rise of Funko advent calendars brandsuntapped.com/countdown… @OriginalFunko @FunkoEurope

Countdown to Halloween: Lucy Salisbury and Lauren Ilsley on the rise and rise of Funko advent...

Funko fun for everyone: How Bitty Pop! Funko Pocket! advent calendars are opening new doors.

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“The possibilities are almost limitless”: BBC Studios’ Andrew Carley on recent wins – and future opportunities – for BBC Playback brandsuntapped.com/the-possi… @bbcstudios

"The possibilities are almost limitless": BBC Studios' Andrew Carley on recent wins – and future...

"If we didn't have this creative, this deal wouldn't have happened": Andrew Carley, Director of Licensing – UK/EMEA/Asia at BBC Studios, discusses BBC Playback at Selfridges.

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Why Guinness pie caught the eye of Declan Hassett – Senior Licensing Manager at Diageo brandsuntapped.com/why-guinn… @GuinnessIreland

Why Guinness pie caught the eye of Declan Hassett – Senior Licensing Manager at Diageo - Brands...

“It’s a little bit art and a little bit science…” Diageo’s Declan Hassett talks pie, cake and more…

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Sony Interactive Entertainment’s Steffi Steffen talks fandom, creativity and the untapped potential of Astro Bot brandsuntapped.com/sony-inte…

Sony Interactive Entertainment’s Steffi Steffen talks fandom, creativity and the untapped potential...

"We don’t just license logos – we look for meaningful links that reflect the heart of each franchise": In conversation with Steffi Steffen – Senior Director, Licensed Merchandise at Sony Interactive...

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Ethan Lawrence – Creative Director EMEA at Disney Consumer Products – talks luxury fashion, retro appeal and untapped brands brandsuntapped.com/ethan-law… @Disney

Ethan Lawrence – Creative Director EMEA at Disney Consumer Products – talks luxury fashion, retro...

"There’s always a moment of curiosity when Gen Z stumbles across something from the past...": Disney's Ethan Lawrence on Buffy, Stitch and potential around The Golden Girls.

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Banijay Rights’ David Christopher and Neil Gibson of Twisted Comics discuss creating Black Mirror graphic novels brandsuntapped.com/banijay-r… @BanijayRights @blackmirror

Banijay Rights' David Christopher and Neil Gibson of Twisted Comics discuss creating Black Mirror...

"Any adaption always brings something new:" David Christopher and Neil Gibson on why Black Mirror suited the graphic novel treatment.

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“Footwear is always a dream!”: Konami Cross Media NY’s Jennifer Coleman on the brand’s recent collaboration with Nike brandsuntapped.com/footwear-… @Nike @Konami

“Footwear is always a dream!”: Konami Cross Media NY’s Jennifer Coleman on the brand’s recent...

Jennifer Coleman – SVP of Licensing & Marketing at Konami Cross Media NY – talks sneakers, trading cards and the Yu-Gi-Oh! fanbase.

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Universal Products & Experiences’ Rafa Macias on anniversary plans as Fast & Furious turns 25 brandsuntapped.com/universal… @TheFastSaga @UniversalPics

Universal Products & Experiences' Rafa Macias on anniversary plans as Fast & Furious turns 25 -...

Rafa Macias – Global CPG Commercial Officer at Universal Products & Experiences – on what anniversary years allow the company to do for beloved IP.

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StyleWorks Creative’s Tom Froberg and Alaina Caldwell on research, style guides – and greater recognition for designers brandsuntapped.com/stylework…

StyleWorks Creative’s Tom Froberg and Alaina Caldwell on research, style guides – and greater...

“It’s about freedom and trust” StyleWorks Creative’s Tom Froberg and Alaina Caldwell on what makes partnerships tick.

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