The fitness industry is only about 46 years old.
Older institutions have more influence, more credibility, more of a seat at the table. Greta Wagner, interim President & CEO of HFA, on how the industry earns the same.
Fitness Forward 👇
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#FitnessForward
Hiring a lobbyist and showing up in a crisis isn’t advocacy.
Greta Wagner, interim President & CEO of HFA, on what real fitness-industry advocacy looks like: credible relationships earned over time.
Fitness Forward 👇
bit.ly/4yOhdzO
#FitnessForward
40 G2 badges. 8 #1 rankings. 32 reports.
Daxko Operations climbed to #1 in Association Management. Zen Planner debuted at #1 in Martial Arts.
Thank you to every customer who left a review.
Read more: bit.ly/4yKt020
#Daxko #G2 #FitnessTechnology
Daxko has been named a finalist for Technology Company of the Year at the 2026 Beyond Activ Americas Awards.
Grateful to our team and the operators who trust us to build alongside them.
#Daxko #BeyondActiv #FitnessTechnology
Early childhood doubled. Swim team at 115 participants. Membership past 700.
JCC Mid-Westchester’s growth exposed where their systems couldn’t keep up. Daxko gave them one centralized platform to run it all.
Full story 👇
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#Daxko #JCC
“Daxko gives us one centralized system to manage programs, reporting, and operations across every branch.”
Dana Cicchinelli, Systems Director at the YMCA of Columbia, after 10 years running 5 branches.
Full story 👇
bit.ly/4iAKF7s
#Daxko #YMCA
Daxko is coming home to the heart of Birmingham. 🏙️
Our new global headquarters downtown marks a new chapter: one about investing in our customers, our team, and the future of health, fitness, and wellness.
Full announcement 👇
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#Daxko #Birmingham
“It’s not just about attention. It’s about connection.”
Daxko CEO Jeff VanDixhorn on how nonprofits can meet members where they are, on their phones, in their inboxes, in their communities, without overwhelming them.
#Daxko #NonprofitLeadership
“Saying ‘taking peptides’ is like saying ‘do exercise.’ What does that mean?”
Dr. Catherine Isaac of Thrive on why most peptides members buy come from the gray market with no safety data.
Fitness Forward 👇
bit.ly/4s5N9ho
#FitnessForward
We assumed retention was about check-ins. The data says different.
What keeps members coming back is whether they’ve connected with another human at the facility.
Jeff VanDixhorn and Dr. Lou Atkinson on Fitness Forward 👇
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#FitnessForward
Payment processing feels like a fixed cost. It doesn’t have to be.
Flex Fees shift the conversation from absorbing costs to what those recovered dollars could fund: staffing, facilities, programs waiting on budget.
See Reinvestment Camp 👇
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#Daxko
🎉 28 years.
For 28 years, Daxko has been driven by a simple purpose: helping fitness and nonprofit communities thrive.
Thank you to the people, customers, and partners who’ve made every one of those years possible.
Happy 28th Birthday, Daxko 💙
#DaxkoNation #28Years
From “rolling the die” to data-driven decisions.
That’s how the JCC Rochester team describes their shift with Daxko Engage and Operations. 200,000 sq ft facility. 120-year legacy. Every member’s full journey tracked.
Full story 👇
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#Daxko #JCC
Buckeye Valley Family YMCA serves 25,000+ members across urban and rural Ohio.
They built a 12-week automated onboarding series with Daxko Engage so every new member feels seen without adding to staff workload.
Full story 👇
bit.ly/3FM26S2
#Daxko #YMCA
Grant reporting used to eat the week. Family communication ran on paper and word of mouth.
Not anymore at Boys & Girls Club of the Virginia Peninsula. Daxko Engage brought accurate reporting and targeted messaging into one place.
Full story 👇
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#Daxko
Every member who cancels leaves a trail before they go.
Dropping check-ins. Failed payments. Renewals that need a reminder. The signals show up weeks before cancellation.
Daxko Operations Marketing catches them before your team has to.
See how 👇
bit.ly/4el6562
#YMCA
At the YMCA of the North Shore, every member interaction is designed to feel personal and connected.
See how they're delivering that experience with Daxko, from facility access to self-serve convenience.
Full story 👇
bit.ly/47ueVdE
#Daxko #YMCA