Over 25 years of brand identity design and website design for clients, agencies and other design firms.
Mentor, Ohio
Joined March 2012
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This is perfect, bc that’s all it is—noise. “…The best leaders in our space are often the quietest. New designers follow the wrong examples because the right examples don’t make noise…”
Problem is most people don’t understand how content works. They see big creators being controversial and getting tons of views, thinking that’s the path to success.
But views ≠ credibility. Credibility comes from doing good work for an extended period. That path is long so people take shortcuts.
Those shortcuts aren’t sustainable they hurt your reputation long-term.
Imo we need more good examples in our community real leaders doing quality work. Problem is, these leaders aren’t usually the loudest. They’re not flexing their income/house/cars or being controversial online.
So people think ‘oh this person must not be successful’ because they’re not screaming about their wins.
The best leaders in our space are often the quietest. New designers follow the wrong examples because the right examples don’t make noise… :(
New Work: Logo, brand identity, and website design and development for The Gaslight on Main - a New American restaurant in Kernersville, North Carolina – dedicated to delivering exceptional hospitality and elevated food.
New Work: Website Design & Development for Statement Nail & Wax Lounge - a luxury beauty lounge offering high-end nail and waxing services.
New Work: Logo and brand identity for Statement Nail & Wax Lounge - a luxury beauty lounge offering high-end nail and waxing services. First of many locations opening in August of 2025 in Beachwood, Ohio.
New work: Website design for West Point Ready - a $600 million comprehensive fundraising campaign to address the needs of the Academy as well as the Army, and to elevate West Point’s prestige to new levels.
Daniel Collins Design retweeted
The Warstripes have multiple meanings.
CEO, Founder, and Design Director Ben Jenkins joins @RossHawley39 on the Baseball Forward Podcast and explains that the Warrior learns to not stay stuck in the past or worry about the future.
The Warrior stays in the present.
Washington Commanders have / had such an opportunity to go the West Point / military route with their unis & branding. But opt for a generic W. Such a lost opportunity
New Work: Finger Lakes Environmental – Website design and development that includes an extensive portfolio of (soon to be) hundreds of customized HVAC projects that show the the unique needs of different buildings, climates, and occupants.
Website design and development for KGK and Company - a landscape architecture and construction firm servicing northeastern Ohio.
Daniel Collins Design retweeted
There is a baseline chaos that comes with freelancing and creative client work in general. There is no magic solution that will make it effortless.
Learning to thrive in ambiguity is your best defence.
Ongoing Work: Brand identity for Magnolia Analytics - the streamlined data capture and reporting app for Magnolia Medical Technologies’ products.
#logo #logodesigner #branding #brandidentity #brandidentitydesign
Ongoing Work: Continuing the brand identity for KGK & Co - vehicle and trailer wraps, popup displays.
Check out our client, JLC Landscaping, and their work done at Mentor High School – a complete overhaul the old baseball field and adjacent practice field. There's a great shot of the new varsity field at the end. @MentorAthletics @CardsBaseball15 youtu.be/uq72smt7N84?si=3FDJ…
Ongoing Work: Multiple projects completed for Magnolia Medical including – website design, brand identity design, icon design, trade show banners, brochures, sell sheets and much more.
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#webdesign #brandidentity #branddesign #graphicdesign
