Authority, insight, and honesty on digital media and marketing.

New York
Joined February 2009
U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow. buff.ly/dvqZTP7
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Brands looking to push more dollars towards NBA audiences must choose between spending on a sponsorship, or funnel budget into TV, streaming and social. buff.ly/7wRYgMf
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Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app. buff.ly/ffl6UFY
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CNN International is still chasing its first agent-sold dollar by Q1. buff.ly/owRISQn
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Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon. buff.ly/nqTW6Gx
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Evan Rutchik, president and Chief Strategy Officer, Viamedia Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, the channels through which those messages are delivered have increased exponentially. Print, linear TV, radio and out-of-home all still have […] buff.ly/WZacODu
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Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York Knicks’ run to the NBA championship this summer, and, more specifically, their massive Game Four comeback. It was a significant […] buff.ly/kOfpndT
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Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October. buff.ly/1nAwJXP
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Indie agencies say DSP giants block direct seats and fee relief despite spend commitments. buff.ly/ezYpiGD
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Creator mentors Colin and Samir teamed up with Adobe to fund a creator's project; the first step towards the duo's new production era. buff.ly/g6BjY2I
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This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time. buff.ly/D15Bzhe
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Prebid wants to change one of the key fundamentals of ad tech. buff.ly/VqqsJjz
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As Google traffic dries up, publishers are pivoting from Google traffic to subscriptions, AI visibility and newsroom reorgs. buff.ly/lqpCDHU
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Forbes has joined Google's paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through. buff.ly/QBAJ6VQ
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A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment. buff.ly/09GkzL9
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As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans. buff.ly/E6wDp1V
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This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category. buff.ly/GrnLZtb
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TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets. buff.ly/Kbq73je
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