Event Marketer

News Brief: This week’s hot topics in experiential cover after-dark airport races, Cashmere Cabins and NFL events impacted by the protests in Paris. tinyurl.com/yt7tmt6b

“You can have a rough day... and that has to stay at home. That’s your moment to shine.” In our new episode of Event Peeps, brand ambassador Vanessa Leiva shares what it takes to succeed in the role. 🎧 tinyurl.com/4jct3y9t

Nobody wants to fill out a survey. Everybody wants a boba or a plushie burger. The brands winning at measurement hide the questions inside something worth lining up for. 6 examples: tinyurl.com/5n7k4659

#Cannabis brands can’t just throw a sampling party. Rules change by state and city. So they're building community, instead, with blind taste tests, charity skate nights and city-specific tours. tinyurl.com/43hcxrht

5 things we’re watching in #experientialmarketing this week: -Nike’s runway race for women 🏃‍♀️ -Intimissimi’s Cashmere Cabin 👚 -Paris protests shut down NFL events 🪧 -Laika Studios’ interactive “Wildwood” tour 🌳 -Veuve Clicquot’s Club Solaire pop-ups ☀️  tinyurl.com/yt7tmt6b

Panasonic has exhibited at CES since 1967—in 2027, it’s out. Sony’s skipping, too. So who takes that Central Hall real estate? 3 things to know about experiential at CES 2027: tinyurl.com/dky89xrj

🍹 Experiential Marketing Trend of the Week—This week we’re talking about aperitivo culture… tinyurl.com/ys9dykvj

5 things we’re watching in #experientialmarketing this week: -A HUNTR/X Night Market 🍜 -Lysol’s apple orchard launch event 🍎 -Amex’s showcase of vintage collectibles 🏀 -Cava’s Greek goddess-themed activation 🏛️ -Dude Wipes’ fleet of crappy vehicles 💩 tinyurl.com/yc5mzmwe

A fan fishing in Cash App's lake at ComplexCon reeled in real Bitcoin... worth $85,000. 🎣  That’s just one of 4 trends we saw make a splash at the 10th annual show.  See them all: tinyurl.com/8nzuvtx7

At #NYCC 2026, we spotted live hosts running real-time auctions while fans watched from in-booth seating. How Whatnot, Walmart, eBay and TikTok brought live selling to superfans: tinyurl.com/3686zane

Bloom lets fans vote on new flavors before launch. One underdog pick, Strawberry Rose, sold out in two weeks once it hit shelves. 🍓 That same fan-first approach shaped their #NACS 2026 booth... tinyurl.com/4vckkevr

Is joy a KPI now? At IMEX America, one CEO cited a 31% productivity boost tied directly to workplace joy. Just one of 7 takeaways from this year’s show👇 tinyurl.com/un952w72

🚕 Experiential Marketing Trend of the Week—This week we’re talking about cash cabs… tinyurl.com/5fch6ea7

Groceryshop’s show floor entrance had an oversized washing machine pumping out bubbles. 🫧 That kind of creativity ran through the whole show. 6 exhibit design ideas we spotted: tinyurl.com/2vycs2mj

5 things we’re watching in #experientialmarketing this week: -A HUNTR/X Night Market 🍜 -Lysol’s apple orchard launch event 🍎 -Amex’s showcase of vintage collectibles 🏀 -Cava’s Greek goddess-themed activation 🏛️ -Dude Wipes’ crappy vehicles 💩 tinyurl.com/yc5mzmwe

On an otherwise loud #NACS show floor, Spindrift "wanted to be minimal and clean, like our products, and let them speak for themselves.” See how 8 brands approached experiential differently for 2026: tinyurl.com/2urs2dsu

We spent the 20th anniversary of #NYCC walking the Javits Center—and the spectacle didn't disappoint. From a haunted Camp Crystal to a two-story shopping mall, here are our favorite exhibits and off-sites: tinyurl.com/yc2tbbsw

News Brief: This week’s hot topics in experiential cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults. tinyurl.com/4fnzec56

Groceryshop’s show floor entrance had an oversized washing machine pumping out bubbles. 🫧 That kind of creativity ran through the whole show. 6 exhibit design ideas we spotted: tinyurl.com/2vycs2mj

When California prohibited full-spectrum CBD, Charlotte’s Web didn’t wait around. It loaded up a truck and sold it across state lines instead. Get the story behind the Route CBD Tour👇 tinyurl.com/53we22t5