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ISBA

@ISBAsays

The Voice of British Advertisers. Find out more at https://xitter.gq/t.co/0DDdnYET7S

 London
linktr.ee/ISBAsays
Joined March 2010
  • Tweets257
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  • Followers6.3K
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ISBA@ISBAsaysSep 1
The Voice of British Advertisers. Now heard here. ISBA's active across social—bringing advertisers together around the issues that shape better marketing, media & market practice. Follow @ISBAsays wherever you get your social media—insight, advocacy & conversations that matter.
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Companies want regulatory stability. Shifting the goalposts and instability in regulation just makes the UK look flaky and a less attractive place to invest.” - @StephenWoodford @ad_association telegraph.co.uk/politics/202…
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The new Nutrient Profiling Model will bring a swathe of reformulated products - from cereals to yoghurts - into scope of advertising & promotions restrictions. It'll hit business & drive up costs in supermarkets. The Government should think again. thesun.co.uk/money/40728789/…
Labour plans fresh supermarket deals ban that could hike prices of cereals, yoghurts & lunchbox...

Labour plans fresh supermarket deals ban that could hike prices of cereals, yoghurts & lunchbox...

SUPERMARKET deals on items like bran flakes, porridge and fruit juice are set to be banned as nanny-state ministers tighten barmy rules on “less healthy” food. Hard-pressed families could see some …

thesun.co.uk
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One of the great strengths of UK advertising is something many markets around the world look at with admiration: a self-regulatory system that works. Now is the moment for advertisers to step up again to ensure the ASA survives and thrives. isbasays.substack.com/p/trus…
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“The success of our self-regulatory model shouldn’t be taken for granted – and it’s our belief at ISBA that brands must play their part.” Simon Michaelides, our Director General. [3/6]
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The one simple change: if your organisation buys significant amounts of advertising direct or in-house, tell Asbof and make a direct contribution. No new money is being sought, and the ASA’s budget stays flat to 2030. [5/6]
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Find out how to contribute: advertisinglevy.co.uk/asbof/ [6/6]
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UK advertising self-regulation is a global success story. The ASA regulates £50bn of UK adspend, 35% of all advertising in Europe, and in 2025 handled 37,284 complaints about ads, over two thirds of all ad complaints across Europe. [2/6]
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Today, ISBA and Asbof brought together industry professionals and representatives from government and trade bodies to launch Proud to Support the ASA, calling on brands to help ensure the advertising regulator survives and thrives. [1/6]
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ISBA's Gen AI Summit 2026 at @Google 's London HQ brought together 230+ attendees to explore how advertisers can move beyond experimentation with Gen AI and deliver greater effectiveness and competitive advantage. Read our report: isba.org.uk/knowledge/gen-ai…
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Labour may have rediscovered its sense of purpose, but confidence at Conference isn’t the same as victory at the ballot box. The latest at the ISBA Says Substack ✍🏻 isbasays.substack.com/p/hope…
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“What influences us is brands who lean in. Despite scale, the brands that actually have an opinion and ask the most questions are the ones that actually drive and lead things.” @NewDigitalAge1 asks what trade bodies have ever done for us: newdigitalage.co/foresight/w…

What have trade bodies ever done for us in the age of AI? - New Digital Age

At New Digital Age’s Foresight event, NDA Editor-in-Chief Justin Pearse moderated a discussion with leaders from three of the UK’s prominent trade associations: Rachel Aldighieri, CEO of the Data &...

newdigitalage.co
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AI is recommending brands. Is it recommending yours? A thread on the latest work from ISBA's Digital Performance Steering Group: how UK advertisers are adapting as large language models change the way consumers discover and choose brands. (1/6)
ISBA graphic over a photo of a London Underground platform. Headline: AI is recommending brands. Is it recommending yours? Beside it, a chat bubble asks "Which brand should I choose?" and an AI assistant replies "My top pick is…" above a blank, still-typing answer box. Insights from ISBA's Digital Performance Steering Group.

ALT ISBA graphic over a photo of a London Underground platform. Headline: AI is recommending brands. Is it recommending yours? Beside it, a chat bubble asks "Which brand should I choose?" and an AI assistant replies "My top pick is…" above a blank, still-typing answer box. Insights from ISBA's Digital Performance Steering Group.

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No single team owns AI discovery. Progressive organisations are joining up media, content, SEO, PR and data, with shared objectives, integrated measurement and centralised AI governance. (5/6)
ISBA graphic, stage three: Business impact. Headline: No single team owns AI discovery. Progressive organisations are responding with cross-functional collaboration, shared performance objectives, integrated measurement and centralised AI governance. A diagram links five boxes, Media, Content, SEO, PR and Data, to a single AI Discovery pill.

ALT ISBA graphic, stage three: Business impact. Headline: No single team owns AI discovery. Progressive organisations are responding with cross-functional collaboration, shared performance objectives, integrated measurement and centralised AI governance. A diagram links five boxes, Media, Content, SEO, PR and Data, to a single AI Discovery pill.

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The industry knows how to measure visibility. The next challenge is proving value. ISBA members can download the full report here: isba.org.uk/knowledge/large-… (6/6)
ISBA graphic, stage three: Business impact. Headline: Does AI visibility actually drive revenue? The industry knows how to measure visibility. The next challenge is proving value. A quote card with a photo of Nick Louisson, Director of Commercial Partnerships & Agency Services, ISBA, reads: "The organisations that successfully connect visibility, influence and business impact will be best positioned to realise the full value of this emerging channel." ISBA members can download the full report at isba.org.uk. Follow us @ISBAsays on LinkedIn, X, Bluesky, Facebook, Instagram, Threads, Substack and YouTube.

ALT ISBA graphic, stage three: Business impact. Headline: Does AI visibility actually drive revenue? The industry knows how to measure visibility. The next challenge is proving value. A quote card with a photo of Nick Louisson, Director of Commercial Partnerships & Agency Services, ISBA, reads: "The organisations that successfully connect visibility, influence and business impact will be best positioned to realise the full value of this emerging channel." ISBA members can download the full report at isba.org.uk. Follow us @ISBAsays on LinkedIn, X, Bluesky, Facebook, Instagram, Threads, Substack and YouTube.

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The real challenge of how to ensure that your brand shows up when people ask AI: human collaboration. Check out this week’s read at the ISBA Says Substack: isbasays.substack.com/p/the-… #GenAI
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What we’ve traditionally called “TV” is transforming into something much, much bigger. If you’re a marketer, now is the time to pay attention. Check out the latest from the ISBA Says Substack ✍🏻 isbasays.substack.com/p/tele…
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