James (@JamesHercher) header
James (@JamesHercher) profile picture

AdExchanger reporter. Axe about me.

NYC
Joined June 2011
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never really thought about how sweet a bennie it is for a senator who runs for and wins a governorship that they immediately get to name someone to the senate
Minnesota governor-elect @amyklobuchar (D) on who she will appoint to fill her Senate seat: "I will do right by the state of Minnesota with that person."
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Foroughi actually roasted the investor "these industry checks end up being flawed because youre looking at a small subsegment ... the customers taking time talking to you probably arent working that hard. The ones that are working hard & succeeding probably arent talking to you."
AppLovin Q3 2026 earnings: 56% revenue growth, install volumes up "Industry checks are a particular pet peeve of mine, so I’ll be more pointed on this topic: industry checks in this space are often incredibly unhelpful and can be actively misleading, for three reasons. First, they represent a single data point and are free of broader context; unless a sell-side analyst is polling hundreds or even thousands of advertisers, they likely aren’t collecting a representative sample. Second, CPM is a synthetic metric, and it doesn’t directly communicate the value of traffic being purchased. What a user acquisition manager cares about, ultimately, is the ROAS; that CPM increased or decreased in a quarter is, on its own, not useful in determining that. And third, an advertiser’s performance might decline as a result of platform improvements because that advertiser is priced out of its relevant auctions." mdm.co/applovin-q3-2026-earn…
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the sun is shining and 70 degrees on Nov 4, as chuck schumer considers another turn as majority leader and NYC absolutely refuses to quit on a year-long streak of world-historic good vibes
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Texas is gonna wake up tomorrow and try to call the craziest mulligan of all time
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trigger warning
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incoming scary brown people
'Viewer fatigue' at Fox News has captured the notice of Fox CEO Lachlan Murdoch, who says the outlet has a 'playbook' to get audiences to come back amid a decline in Republican enthusiasm for the midterms... variety.com/2026/tv/news/fox…
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By my count, there are 9 Senate races within 4 points in polling averages. That means there’s a very small distance between an amazing night for Democrats and a crushing disappointment for them. Calibrate your expectations accordingly.
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some of the great internal plurals. Attorneys general, courts martial, guys fieri.
Thinking about things like "notary public," "body politic," phrases where English puts the modifier after the noun like a Romance language. There must be some other examples
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this is Narnia caliber fantasy writing. I didn’t know the Economist dabbled in world-building like this. am very impressed. economist.com/business/2026/…
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gaaaaahh! The bugs-used-in-candy-manufacturing mania is going to go mainstream at some point. once you know the terms it’s everywhere 🫣
Nerds Gummy Clusters are Ferrara's best selling candy. The first 3 ingredients are 3 kinds of sugar. The bag reads dextrose, sugar, corn syrup, gelatin, modified corn starch, then 2% or less of malic acid, citric acid, sodium citrate, apple juice concentrate, acacia, natural and artificial flavors, carnauba wax, color added and 9 color entries: Red 40, Yellow 5, Red 40 Lake, Yellow 5 Lake, Blue 2 Lake, Yellow 6, carmine, Blue 1 and Blue 1 Lake. Dextrose, sugar and corn syrup are 3 names for sugar. Listing them separately puts each one lower on the list than a single line reading sugar would be. Gelatin is 4th and gives the center its chew. Carnauba wax is leaf wax from a Brazilian palm and gives the shine. Carmine is red made from a scale insect. Ferrara says the Nerds brand grew more than 9% in 2025 and that the clusters made Nerds the fastest growing candy brand in the UK. An 8 oz bag is 8 servings. That's 168 g of sugar in the bag.
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my homepage is homestar runner I dont know about the rest of you
reddit basically one of the last places i search for human results and now google is shredding that. does the open web even exist in ten years?
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i use gen-AI pretty much not at all. in my day to day it's a type of search engine that's more useful in certain circumstances and for particular tasks (sifting through years of SEC reports for particular terms, say). most days is 0. But i also do feel antiquated.
I think I have crossed the rubicon. I can no longer see a world where I or anyone in my position can do their job without the help of AI. And I think I've arrived here a bit later than others. There's a real before/after here. Just like how people say work changed before/after fax machines, before/after computers, before/after the internet. The before/after for AI is just as if more significant than the before/after the internet (I started my career a few years into that shift, and I witnessed people not keep up). I think this will upset a lot of people but I really believe this now. It doesn't mean that craft or being able to do anything without AI doesn't count - those things count more than ever. I'm trying to find an analog and this might be niche, but I think it's like comparing fly-by-wire avionics on jet fighters vs the old hydraulic way of flying. Fly-by-wire allows you to push the envelope to the edge of human tolerances while taking advantage of naturally unstable flight surfaces. It turns chaos into dynamic, nimble control that allows you to pull more Gs and outmaneuver competition. That's sort of what I'm trying to say about AI. The pilots still matter at the end of the day. Only really great pilots are good enough to be fighter pilots, and only those who study and practice and understand the limits of their own bodies and of the machines they control are able to fully maximize their ability. So yeah. You're the pilot.
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lol im pretty sure theyre worried about the Trump administration taking their gold!! not like a stray napoleonic army corps.
Jamie Dimon to a country that pulled its gold out of New York: you have three armies within 400 miles, while gold in America is protected by two oceans and the US military “If we have the strongest military in the world and the strongest economy in the world, we will be the preeminent reserve currency. It is those two things.” “I was in a country somewhere in the Middle East, and also in Europe, and the people said, we took our gold out of the vaults in New York City and moved it to our country. You know what I said to him? I said, you have three armies within 400 miles who can come take your gold.” “That’s the real world. You’re not thinking clearly about safety. That gold is protected by the Atlantic, the Pacific, the United States military, the rule of law.” “But if we are not the preeminent military and economy, you will see our reserve status come down.”
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i have fully confabulated memories of this which i know because i was not alive at the time
40 years ago today, the Mets beat the Red Sox in Game 6 of the 1986 World Series.
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is the notion of a middle school type food fight uniquely American?
Striking detail in the big NYT piece on Taiwanese families adjusting to working at the huge new TSMC chip plant in Arizona: their surprise at the lack of rigor in US schools.
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interestingly there seems to be a correlation between how quickly a popular youtuber reached 10m subscribers and how bummed i'd be to hear about a hypothetical 12year old boy starting to watch their channel.
How long it took the world’s biggest YouTubers to hit 10M subscribers:
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omg the kicker. It wasnt a scam phishing email – Dolan sent fake "claim your championship ring" emails to ensnare employees and force them into cybersecurity trainings. But actually doesnt plan to distribute them rings at all?! the absolute worst dude. nytimes.com/athletic/7715834…
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i feel this way about the w3c. people have no idea that the entire internet is held together by spit and glue and a few total weirdos (who, like, get sitters to take care of their sourdough starter while they search for pixies in iceland) who are shockingly good at admin work.
Explaining to my wife how there's this one guy. And he alone is responsible for most of the world's distribution of PHP. And if anything happens to this guy, that's just it. Everyone is screwed.
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