Fmr Clinton White House | recovering attorney | AI | Founder, GEO Agency | EO Member
San Rafael, CA (Marin County)
Joined December 2008
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In 2010, I started a podcast. Few knew what one was.
It became my best business development tool.
Today business icons use podcasts to build relationships.
GEO is where podcasting was in 2010.
Unknown. Misunderstood. Underestimated.
Early movers will win.
Awhile back, I got to spend an evening with my EO San Francisco members learning from Fatema Hamdani, CEO and co-founder of @KrausHamdani Aerospace.
Their K1000 is a solar-powered, fully electric autonomous aircraft that can stay aloft for days at a time. It set the endurance record for its class by flying for more than 75 hours straight, and the US Army and Navy are already using it.
What stuck with me most was the bigger vision. Fatema talked about fleets of intelligent aircraft acting like “pseudo-satellites” in the sky, creating communication networks that heal themselves and helping with disaster response, search and rescue, and climate monitoring.
I spend my days helping businesses figure out how AI is changing the way customers find them. Seeing AI and autonomy applied to something this physical and this ambitious was a real reminder of how fast things are moving.
It is such an exciting time to be in the San Francisco Bay Area. The future is being built right here, sometimes in a nondescript industrial space in Emeryville on a Wednesday night.
A new website can look great and still be invisible to Google and ChatGPT. Builders often hang a "do not disturb" sign on it during development and forget to take it down at launch. No shade, it happens a lot. Just rebuilt your site? Check for it.
You do NOT need a website redesign.
Your site looks fine. A redesign becomes a project people put off for years.
Instead, rebuild a few key pages.
Each should answer the exact questions your ideal prospect already has in their head.
The GOAT @AndrewWarner - so glad you didn't give up. Love that you keep evolving and changing and challenging yourself and your guests. Every founder and aspiring founder should listen to a lot of Mixergy shows
Aug 4, 2008 I admitted publicly that I failed.
I thought I'd feel ashamed after posting my video about it.
Instead I felt relieved.
Before that post, Mixergy was supposed to be an invitation site. Replace evite.
As I built it, my heart wasn't into it. But I kept going because I'm a "never give up" kind of guy.
But I couldn't keep pouring money into something that didn't work. I couldn't keep doing something that I didn't love.
Meanwhile, the "blog" that went along with this invitation site felt more exciting. I was interviewing founders who came to my events.
It was so fun to hear how someone turned an idea into a business.
Still. My friends were all in software. They kept asking, "when are you going to start a real business?"
Interviewing felt...less significant.
I did it anyway. I fell in love with hearing founders' stories.
I fell in love with the mission of encouraging listeners to start companies.
I was wrong to think of it as less significant.
@wadefoster, @cathrynlavery, @brian_armstrong, @bchesky and so many others heard and were inspired by those interviews.
Have a podcast? 1) Put show notes on your website, or you lose a lot of the SEO benefit. 2) Keep episodes on your area of expertise. 3) The best way to get on other podcasts is to have people on your podcast.
this could come true
Everyone says AI will kill litigation.
They have it backwards.
AI is about to make litigation explode.
For 100 years, American litigation has been limited by one thing. The hourly rate.
A breach of contract worth $40,000? The lawyer wants $25,000 to fight it. You settle for $12,000 and call it a win.
A customer stiffs you for $8,000? Not worth the demand letter. You eat it.
A former employee walks off with your client list? Your lawyer says "we can send something, but the motion practice alone will run you $30,000." You let it go.
That is how most American disputes end. Not in court. In a spreadsheet, where someone decides the fight costs more than the loss.
Now change one number.
A demand letter that billed 4 hours now takes 4 minutes.
A motion to dismiss that cost $15,000 in associate time now costs $15 in compute.
A 60 page discovery response that took a paralegal two weeks lands in your inbox by 7 a.m.
What happens to the spreadsheet?
Every "not worth it" flips to "why not."
Economists have a name for this. Jevons paradox.
In the 1860s, steam engines got more efficient. Everyone expected Britain to burn less coal. Britain burned more.
Cheaper power meant more factories, more railways, more uses nobody had planned for.
Bandwidth got cheap. We didn't send fewer emails. We built Netflix.
Legal drafting gets cheap. People will not fight less. They will fight more.
And here's the twist nobody is talking about.
Not all legal work moves the same way.
Cooperative work shrinks. Both sides want the same standard NDA, AI hands it over in 60 seconds, the deal closes. That market dies.
Adversarial work grows. The moment your opponent has AI, every filing they send forces a bigger reply from you. Every motion breeds a cross motion. There is no ceiling on an arms race.
Then it all hits a wall.
AI can 10x the filings. It cannot 10x the judges. Federal courts already have cases waiting years for trial. State courts are worse.
So picture it. Ten times the motions. The same number of judges. Clerks drowning. Dockets that stretch into the next decade.
Something breaks. I don't know what. But it won't be boring.
If you're a young litigator, here's what that means for you.
The paperwork was never going to be your career. The machine has that now.
The growth is in the fight.
Learn to take a deposition. Learn to find the hole in a 60 page brief that a machine wrote in 10 minutes. Learn to stand in front of a judge with 300 cases on her docket and make yours the one she remembers.
The machine drafts.
Someone still has to win.
Make sure it's you.
every time I go into my local pharmacy chain store, I have a $2-8 discount and I don't lift a finger
how? I wired up an AI agent to grab coupons off their site each week & add them to my card
I won't say which large chain, but it rhymes with "TVS".
I was just sitting there minding my business at 11pm when a massive spider (Size of a quarter) appeared out of nowhere and ran under the couch before I could smash it
And now I have to sell the house and move
Every industry has its own language. I'm a recovering lawyer, I know. But buyers don't search in your jargon. We named a page "Podcast Promotion Services," not "agency" or "company," because that term had real searches and competition we could beat.
This is a wild era we're about to enter. Why would someone try to work on the skill of writing music if AI can do it better?
AI generated music is 1000x better than real music.
Today I canceled Spotify and SiriusXM because I finally tested Suno.
What sold me was the first prompt I gave it:
“My favorite artists are A Day to Remember, Bring Me The Horizon, Spiritbox, Bad Omens, and Sleep Token.
Analyze all their hits and generate a song I’m likely to love based on those artists.”
It one shots an absolute banger in 10 seconds.
I'll link the song in the next tweet for anyone curious.
Why would I ever go back to Spotify/SiriusXM when I can generate music perfectly tailored to my taste on command, for free?
Not affiliated with Suno in any way btw, it was just one of those moments where I was so impressed with AI’s capability I had to say something about it.
today I had to hire a contractor to fix some ductwork in my attic. It was a nightmare. Super hard to find someone, and I wanted someone day of (impossible). The lead funnel websites just sell your data and you get bombarded.
one guy drove to my house today from an hour away and quoted $1400 for ~4 hours of work, which works out to $350/hour. For labor that should be $40-50/hour max.
Asking your web developer to handle your GEO is like asking your dog walker to handle your appendectomy. Building a site and getting it recommended by ChatGPT are two different jobs.
