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Head of Brand at LashBase. Lashes, marketing, mindset and business.

South East, England
Joined August 2019
Photo by LashBase Jamie (@LashBase_Jamie)Photo by LashBase Jamie (@LashBase_Jamie)Photo by LashBase Jamie (@LashBase_Jamie)Photo by LashBase Jamie (@LashBase_Jamie)Photo by LashBase Jamie (@LashBase_Jamie)Photo by LashBase Jamie (@LashBase_Jamie)Photo by LashBase Jamie (@LashBase_Jamie)Photo by LashBase Jamie (@LashBase_Jamie)Photo by LashBase Jamie (@LashBase_Jamie)Photo by LashBase Jamie (@LashBase_Jamie)
Lashes are NOT a luxury. Hear me out…
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Lashes are not a luxury. Lashes are ESSENTIAL.
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And if you start thinking like that and marketing in that way, your lash business will become “recession proof”.
5 things we’re going to leave in 2021, lash industry edition. 1. Saying that pre/pro-made fans isn’t real volume.
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5. Not taking a booking fee (and not having policies in general).
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What would you add to this list?
Only lash artists with 4+ years experience will understand: Remember when people got offended if another lash artist asked them what products they use? As if telling them would be helping the competition 😅
There’s only one real way to improve your retention long term, but most don’t want to hear it. The answer is NOT that you need a new primer, new lashes, a new adhesive, a new bonder. Here’s the actual answer: Practice, knowledge, experience, accountability.
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Unpopular opinion: If you have a lash retention issue and you can’t figure out what’s wrong, the first person you should contact is your trainer, not a lash brand. Your trainer already knows you and has more experience/knowledge than the customer support staff at a lash brand.
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You don’t need to reinvent the wheel to be successful. Providing a great service, looking after loyal clients, focusing on word of mouth referrals and improving your skills as you go is the best way to grow. You don’t need to do something new. It’s YOU that makes the difference
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