A customer can trust your company and still choose your competitor. That's the difference between trust and belief. In my latest StrategyCast solocast, I explore why trust reduces risk but belief creates conviction, preference, and advocacy. strategycast.com/podcast/a-t… #StrategyCast #MarketingLeadership #BrandStrategy

Marketing activity and marketing impact are not the same. We can launch every campaign and complete every deliverable. But if nothing changes for the buyer, what did we accomplish? Victoria Albert and I discuss measuring what matters: strategycast.com/podcast/the… #StrategyCast #MarketingLeadership

The B2B buying journey doesn't begin when someone fills out a form. By then, the shortlist may already exist. Victoria Albert and I discuss why brand, credibility, and proof must influence buyers before they become visible. strategycast.com/podcast/the… #StrategyCast #B2BMarketing #BuyerJourney

AI can help us produce more. But should it? The real opportunity isn't filling our calendars with more tasks. It's identifying the work that matters most and doing it more efficiently. Tiffany and I discuss on StrategyCast. #StrategyCast #AI #Leadership

AI can save us time. The leadership question is: What do we do with the time it gives back? Tiffany and I discuss why some of that efficiency should be reinvested into deeper customer understanding. strategycast.com/podcast/why… #StrategyCast #AI #ConsumerInsights

AI can accelerate the first 80–90%. But that final 10–20% may be where your competitive advantage lives. John Ravaris and I discuss why marketers need to lead AI without letting it genericize what makes the brand different. strategycast.com/podcast/the… #StrategyCast #AI #Differentiation

When growth stalls, "do more marketing" isn't always the answer. Sometimes the better question is: Have we clearly articulated why customers should choose us? John Ravaris and I discuss differentiation, discovery, and escaping the "sea of sameness." strategycast.com/podcast/the… #StrategyCast #BrandStrategy #Marketing

“Human in the loop” matters. The goal of AI automation isn't removing accountability. Define the workflow. Keep human judgment where it matters. Audit the system as it evolves. Tara and I discuss responsible AI deployment: strategycast.com/podcast/why… #StrategyCast #AI #AIGovernance

AI can help us move faster. Trust determines whether customers will follow us. Tara and I discuss why governance, human oversight, and accountability have to grow alongside AI adoption. strategycast.com/podcast/why… #StrategyCast #AI #CustomerTrust

Doubling traffic doesn't mean doubling pipeline. Marketing metrics help us optimize. Business metrics help us prove impact. Andrew Davis and I discuss why marketers need to connect activity to the outcomes that actually drive growth. strategycast.com/podcast/how… #StrategyCast #MarketingLeadership #GoToMarket

AI isn't only changing marketers. It's changing our buyers. Andrew Davis and I discuss why our GTM strategies have to evolve with them. strategycast.com/podcast/how… #StrategyCast #AI #GoToMarket

Being known isn't the same as being trusted, and being trusted isn't quite the same as being believed. In my latest StrategyCast Solocast, I explore the path from awareness → trust → belief → advocacy and what AI changes along the way. strategycast.com/podcast/the… #StrategyCast #BrandTrust #Marketing

Attribution isn't dead. It's changing. Customer journeys may be harder to measure, but marketing's responsibility hasn't changed: Prove the business impact. The methodology can evolve. The expectation of accountability shouldn't. strategycast.com/podcast/how… #StrategyCast #MarketingAttribution #Marketing

Customer journeys aren't linear. Our attribution models shouldn't pretend they are. Emily and I discuss why combining digital signals, self-reported data, and AI can create a much stronger picture of marketing's impact. strategycast.com/podcast/how… #StrategyCast #MarketingAttribution #AI

People don't expect AI to be perfect. They expect to understand how it reached a decision—and who remains accountable for it. Jeff Chancellor and I discuss why explainability is becoming essential to earning trust with AI. strategycast.com/podcast/why… #StrategyCast #AI #Leadership

The question isn't just, "What can AI do?" It's, "Are we building organizations capable of using it well?" Jeff Chancellor and I discuss why trust, systems, and decision quality will define AI leadership. strategycast.com/podcast/why… #StrategyCast #AI #Leadership

Marketers used to control the brand. Social media changed that. Today, people don't just receive your message. They experience it, respond to it, and help shape it. Carter Hostelley and I unpack what that means for modern marketers. strategycast.com/podcast/ai-… #StrategyCast #BrandStrategy

We've spent years building audiences. Maybe the next opportunity is turning them into communities. Carter Hosteley and I discuss why advocacy and authentic human relationships are becoming critical to B2B growth. strategycast.com/podcast/ai-… #StrategyCast #B2BMarketing #Community

Where should partnerships sit within an organization? Maybe the better question is: How do we empower them to work across it? Fabian and I discuss why strategic partnerships are uniquely positioned to connect sales, marketing, product, and leadership. strategycast.com/podcast/the… #StrategyCast #Partnerships

Moments of Levity 🧻😂 “I trust my team,” I said. Then I let them throw toilet paper at my head. At Avocet, we take the work seriously. Ourselves? Not so much. Strong teams need trust, great people and a little laughter along the way. ❤️ #MomentsOfLevity #TeamAvocet