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MarTech Series

@MarTechSeries

MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.

 Hawthorne, CA
martechseries.com
Joined November 2016
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A generic offer with no connection to a guest’s actual behavior still feels generic, no matter how sophisticated the targeting behind it. And guests are already telling us they want something more meaningful. ow.ly/tYZu5103hTG #MarTech #MarketingTechnology #MarketingTech
Why the Best Loyalty AI Is the AI You Never See

Why the Best Loyalty AI Is the AI You Never See

That is where we see the real promise of an agentic approach to loyalty. Better context. Better judgment. More restraint.

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With AI programming, advertising fraud has reached new levels of complexity, and fraudsters can now launch large-scale attacks with ease. Campaigns are being flooded with redundant traffic that provides no value and instead just drains resources. ow.ly/3i7h5103hRf #MarTech
Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

The hidden cost of AI fraud is corrupted conversion data sending your campaign optimisation efforts in the wrong direction.

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Learning Copilot Governance sets rules for that influence. It defines which data the copilot can use and where human review belongs. ow.ly/1tux5103hP2 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them

Synthetic Audience Testing: How Marketers Can Pressure-Test AI Campaigns Before Customers See Them

AI learning copilots can suggest courses, role moves, skill gaps and practice tasks based on employee data.

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SoundHound AI and LG Partner to Expand Commerce Opportunities for Merchants on LG Smart TVs ow.ly/a8kW5103mqt #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Aurora Mobile’s EngageLab Partners with SKYWORTH Solar to Support Global Channel Operations and Project Delivery with AppPush ow.ly/Uofy5103lfo #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Teads and Adelaide Bring Attention-Based Media Quality Measurement and Real-Time Optimization to Teads Ad Manager ow.ly/Y3I15103len #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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6sense Repositions as Partner for Agentic GTM, Unveils New Brand and Major Product Innovations at Breakthrough 2026 ow.ly/Tw1o5103lcG #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Hightouch Launches Match Booster in Europe, Raising Match Rates Without Compromising Compliance ow.ly/v8jJ5103hOE #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Hightouch Launches Match Booster in Europe, Raising Match Rates Without Compromising Compliance

Hightouch Launches Match Booster in Europe, Raising Match Rates Without Compromising Compliance

Hightouch, the leading agentic marketing platform, launched Match Booster in the UK, Germany, France, Spain, and Italy

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ApexFlow and Catch NYC Collaborate to Bring Brand Advertising Closer to Mobile Publishers ow.ly/wtw45103hNu #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
ApexFlow and Catch NYC Collaborate to Bring Brand Advertising Closer to Mobile Publishers

ApexFlow and Catch NYC Collaborate to Bring Brand Advertising Closer to Mobile Publishers

ApexFlow, a mobile advertising technology company combining proprietary audience intelligence with direct publisher access.

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Liferay Announces Beta Availability of Liferay SEO & AEO Studio ow.ly/qaHC5103hMQ #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Liferay Announces Beta Availability of Liferay SEO & AEO Studio

Liferay Announces Beta Availability of Liferay SEO & AEO Studio

Liferay, a leading provider of Digital Experience Platforms (DXPs), announced the beta availability of Liferay SEO & AEO Studio.

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ReelDo AI Introduces Image-to-Video Technology for Creating Dynamic Visual Content ow.ly/UefC5103hLP #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
ReelDo AI Introduces Image-to-Video Technology for Creating Dynamic Visual Content

ReelDo AI Introduces Image-to-Video Technology for Creating Dynamic Visual Content

ReelDo AI introduces image to video ai technology designed to support the transformation of static images into dynamic video content.

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Qlik Named a Leader in the 2026 Gartner® Magic Quadrant™ for Data Integration Tools ow.ly/fWkX5103hKF #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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Whisper World and Rembrand Merge to Form WRLabs, a Global Leader in AI-Powered Video Editing ow.ly/1Ugg5103hK0 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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Yext Completes Acquisition of Flamel. ai ow.ly/8iNR5103hIN #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
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Cyara Launches Agentic CX Trust Platform to Provide Independent Proof of Quality and Compliance on Every Live Agent Conversation, Whether Human or AI ow.ly/Msyx5103hHU #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Cyara Launches Agentic CX Trust Platform to Provide Independent Proof of Quality and Compliance on...

Cyara Launches Agentic CX Trust Platform to Provide Independent Proof of Quality and Compliance on...

Cyara, the AI trust company for customer experience, launched the next era of the company’s core technology: the Cyara Agentic CX Trust Platform.

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OpenX Appoints Robert Horler as Chief Executive Officer to Lead The Intelligent SSP’s Next Phase of Growth ow.ly/pAR85103hHB #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
OpenX Appoints Robert Horler as Chief Executive Officer to Lead The Intelligent SSP’s Next Phase of...

OpenX Appoints Robert Horler as Chief Executive Officer to Lead The Intelligent SSP’s Next Phase of...

OpenX, The Intelligent SSPTM, announced the appointment of Robert Horler as Chief Executive Officer.

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More data doesn’t always result in better marketing decisions. For example, a customer viewing a product page may simply be window shopping with no intention to purchase. Opening an email may signal serious intent but may also be an automated privacy event ow.ly/T6AG5102SGu
Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

Martech Signal Economics: It's twice as rigorous as that and allows for a better evaluation of customer information.

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A generic offer with no connection to a guest’s actual behavior still feels generic, no matter how sophisticated the targeting behind it. And guests are already telling us they want something more meaningful. ow.ly/g6cY5102SE5 #MarTech #MarketingTechnology #MarketingTech
Why the Best Loyalty AI Is the AI You Never See

Why the Best Loyalty AI Is the AI You Never See

That is where we see the real promise of an agentic approach to loyalty. Better context. Better judgment. More restraint.

martechseries.com
32
SWYM Names Matt DeLoca Chief Revenue Officer to Accelerate Growth and Expansion ow.ly/EgO6510306l #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
SWYM Names Matt DeLoca Chief Revenue Officer to Accelerate Growth and Expansion

SWYM Names Matt DeLoca Chief Revenue Officer to Accelerate Growth and Expansion

SWYM, the AI-powered platform transforming how programmatic media is activated and optimized.

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Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality ow.ly/T46N510304p #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #Roblox
Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality

Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality

Smartly, the AI-powered advertising technology company, launched Intelligence Pro, a premium offering that brings together four capabilities to help marketers plan investment

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