Matt Sexton

The Republicans were crushed in the 1974 midterms. Reagan later delivered a speech explaining why: ♦️ “The meaning of the last election will not be found among those who voted. It will be found among those who stayed home—the biggest non-voter bloc in our nation’s history. And why did they stay home? Well, because they said they couldn’t see any difference between the two parties.”♦️ There’s a lesson in that worth remembering. You can’t win voters by simply telling them how bad the other side is. You have to give them a compelling reason to vote for you. Stand for something. Be bold, unapologetically conservative, offer a clear contrast, and most importantly, deliver on the promises you campaigned on. Voters need to see a real difference, not just hear about one.