“Drawing Prada”: a celebration of craft and process. 
Created with the anachronistic technique of hand-drawn illustration, the Prada Holiday 2026 campaign invents an ensemble of whimsical characters and landscapes, starring Luther Ford, together with Prada Ambassadors Chen Haoyu, Maya Hawke, Kelvin Harrison Jr., and Sadie Sink. 
Discover the new Prada Holiday 2026 campaign: tinyurl.com/5a37d4wx   Creative Directors: #MiucciaPrada and #RafSimons 
Photographer: #GlenLuchford 
Animation Direction: #JohnPomeroy
Campaign Creative Direction: #FerdinandoVerderi 
Cast: #LutherFord #ChenHaoyu #MayaHawke #KelvinHarrisonJr #SadieSink     #PradaHoliday #PradaGifts #Prada

Introducing “Drawing Prada”, the Prada Holiday 2026 campaign. A Prada fantasy created by hand, an experiment in craft. A team of legendary animators creates a hand-drawn world of characters for Prada Ambassadors Chen Haoyu, Maya Hawke, Sadie Sink, and Kelvin Harrison Jr., together with Luther Ford. Discover “Drawing Prada”: tinyurl.com/5a37d4wx Creative Directors: #MiucciaPrada and #RafSimons Photographer: #GlenLuchford Animation Direction: #JohnPomeroy Campaign Creative Direction: #FerdinandoVerderi Cast: #ChenHaoyu #MayaHawke #SadieSink #KelvinHarrisonJr #LutherFord #PradaHoliday #PradaGifts #Prada

Pedro Pascal wore #Prada while attending a special screening of “Behemoth” in Hollywood. Pedro Pascal wore a tan and black striped cotton shirt, a white poplin button up and a black mohair coat with trousers, paired with black leather lace-ups. #PradaPeople #PedroPascal

James from CORTIS wears #PradaFW26 in a recent issue of Vogue Man Korea. The editorial was photographed by Oh Sungjae and directed by Ga Namhee. #Prada #PradaEditorials #CORTIS #VogueKorea #OhSungjae #GaNamhee

Roberto Bolle wears #PradaFW26 in a recent issue of Vogue Italia. The editorial was photographed by Szilveszter Makó and styled by Lisa Jarvis. #Prada #PradaEditorials #RobertoBolle #VogueItalia #SzilveszterMakó #LisaJarvis

Liu Wen wears #PradaFW26 in a recent issue of W Magazine China. The editorial was photographed by Oliver Hadlee Pearch. #Prada #PradaEditorials #LiuWen #WMagChina #OliverHadleePearch

Prada Ambassador Benedetta Porcaroli wears #PradaFW26 in a recent issue of Behind The Blinds. The editorial was photographed by Riccardo Meroni and styled by Marco Drammis. #Prada #PradaEditorials #BenedettaPorcaroli #BehindTheBlinds #RiccardoMeroni #MarcoDrammis

Prada Ambassador Nicholas Hoult wears #PradaFW26 in a recent issue of ICON America. The editorial was photographed by Craig McDean and styled by Tony Irvine. #Prada #PradaEditorial #NicholasHoult #ICONAmerica #CraigMcDean #TonyIrvine

Nylon Noir: Prada’s iconic nylon fabric, experienced through another sense. #Prada #PradaBeauty #PradaFragrances

Prada Re-Cashmere extends the principles of circularity to natural fibers, translating a commitment to lower-impact responsible material sourcing into cashmere and wool. Discover Prada Re-Cashmere and Re-Wool: tinyurl.com/5687f6pc Handmade stop-motion by Dario Imbrogno. #PradaFW26 #Prada

At Mi Shang Prada Rong Zhai, Italian and Chinese culinary traditions find a common language. Chef Riccardo La Perna draws on Italian ingredients and Chinese influences to create a menu that plays with memory and innovation. From savory dishes to desserts and cocktails, each creation offers a different perspective on this cultural exchange. Discover more: tinyurl.com/bdemvb4n #MiShangPrada #Prada

Prada Ambassador Benedetta Porcaroli wore #Prada while attending the "7 Anniversari" premiere, during the 21st Rome Film Festival. She wore a black double satin ensemble featuring a jacket embellished with marabou feather cuffs, a skirt, and a micro bandeau worn over a white poplin shirt, paired with black satin décolleté. #PradaPeople #Prada #BenedettaPorcaroli

A classic, constantly reconsidered. Since the 1980s, Prada Signature Loafers have evolved through unexpected material combinations, distinctive hardware and new sole proportions. Each interpretation offers a different perspective while preserving the design's enduring identity. Discover more: tinyurl.com/2wjvn3r8 #PradaHoliday #PradaGifts #Prada

Zoey Deutch, Dwyane Wade, Gemma Chan, and Rosalind Eleazar wore #Prada while attending the 6th annual Academy Museum Gala in Los Angeles. #ZoeyDeutch wore a long-sleeved cady and tulle dress embellished with yellow and grey sequin embroidery in a floral pattern. #DwyaneWade wore a navy gabardine suit. #GemmaChan wore a pink silk gabardine dress with a front cut-out detail and a draped knot. #RosalindEleazar wore a black strapless silk gabardine dress featuring symmetrical tufted sections on the skirt and geometric embroidery with black satin bow. #PradaPeople

Prada Ambassadors Hunter Schafer and Maya Hawke, together with Amanda Seyfried wore #Prada while attending the 6th annual Academy Museum Gala in Los Angeles. #HunterSchafer wore a black velvet column gown inspired by the Spring/Summer 2027 collection, featuring a bow detail and slit with white georgette panel accent. #MayaHawke wore black silk organza column gown, embellished with an all-over crystal embroidery and cascading fringe of dangling transparent sequins, paired with white gold snake pave and diamond rings. #AmandaSeyfried wore a black silk gabardine dress with blue silk gazar pleated inserts. #PradaPeople

Sophie Okonedo, Martin McDonagh, and Guy Pearce wore #Prada while attending the 70th BFI London Film Festival. #SophieOkonedo wore a yellow silk crepe satin bias-cut slip dress with a draped foulard neckline, while attending the “Clarissa“ premiere. #MartinMcDonagh wore a black gabardine suit, talco poplin shirt with black brushed leather Chelsea boots, while attending the “Wild Horse Nine” premiere. #GuyPearce wore a black wool mohair tuxedo and white cotton t-shirt with black polished leather lace ups, while attending the "Ink" premiere. #PradaPeople

Ruaridh Mollica, Daniel Kaluuya, and Ava DuVernay wore #Prada while attending the 70th BFI London Film Festival. #RuaridhMollica wore a dark teal mohair jacket, sage poplin shirt, bottle green mohair pants with black leather shoes and Prada Eyewear, while attending the "Vision Quest” premiere. #DanielKaluuya wore an air force blue mohair suit, iron stretch cotton shirt, with black leather shoes, while attending the “Misty Green” premiere. #AvaDuVernay wore a blue gabardine and satin dress with pumps, while attending the “14th" premiere. #PradaPeople

Prada Ambassador Scarlett Johansson, Lily James, and Cynthia Erivo wore #Prada while attending the 70th BFI London Film Festival. #ScarlettJohansson wore a red silk georgette bias-cut dress with ruched bra detail, while attending the "Paper Tiger" Gala Screening. #LilyJames wore a pressed white velvet sheath dress featuring draped scarf sleeves, while attending the “The Liberation” premiere. #CynthiaErivo wore a canary yellow silk satin bias-cut dress, featuring black geometric grosgrain bows on the neckline, while attending the “Prima Facie” premiere. #PradaPeople

Prada Ambassador Kentaro Sakaguchi attends the opening of the renovated Prada boutique at Shinsaibashi-Suji in Osaka. #PradaPeople #Prada #KentaroSakaguchi