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Roz Mancinelli (@RozMancinelli) profile picture

Roz Mancinelli

@RozMancinelli

Chief Brand Builder at Innoventure Consulting Group: Brand Buidling | Digital Marketing | Customer Engagement | Communications

 San Diego, CA
Joined June 2009
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The Big Data Win: Multichannel Multicampaign ROI Attribution sddma.org/civicrm/event/info…
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The Big Data Win: Multichannel Multicampaign ROI Attribution sddma.org/civicrm/event/regi…
"What Kind of Dog Are You?" by @RozMancinelli on @LinkedIn linkedin.com/pulse/what-kind…

What Kind of Dog Are You?

I have a bit a bone to pick – pardon the pun. I have sat through too many branding sessions where the leader/brand manager starts out by announcing we are going to define our brand by asking, “If our...

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Best Practices: How Brands Can Build Loyalty with 'Surprise-and-Delight' Efforts adage.com/article/digitalnex…
"Keeping it Real" by @RozMancinelli on @LinkedIn linkedin.com/pulse/keeping-r…

Keeping it Real

Continuing our discussion from the last post where we looked at how you protect the spirit and meaning of your brand, let’s revisit the “Is- Is NOT” statements. Say you've determined that one of the...

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Protecting the Meaning and Spirit of Your Brand lnkd.in/brh2vAP
Give Your Brand Personality! lnkd.in/bkSTM8y

Give Your Brand Personality!

One of the most enjoyable aspects of my work is when I get to lead teams through a Brand Exploration process. I use a set of frameworks that include exercises for getting to the heart and essence of...

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"Spectacular Answers to Unasked Questions" on @LinkedIn linkedin.com/pulse/spectacul…

Spectacular Answers to Unasked Questions

Oftentimes we marketers set about trying to get inside the heads of our customers and prospects. What matters to them? How are they using our products? What stops them from taking that next action we...

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Attention San Diego Direct Marketers! Get involved with the SDDMA. Contact [email protected] to hear how to help.
Try sharing inspirational stories at work, about work...see what happens. #branding innoventureconsulting.com/bl…
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Lars Helgeson@larshelgeson27 Jan 2015
Looking forward to hearing David @Parallel6 speak about technology and marketing at @SanDiegoDMA #SURGE2015 this Thursday.
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Wow, I can't believe how many people are registered for #SURGE2015!
Roz Mancinelli retweeted
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SD Direct@SDDirect_SDDMA26 Jan 2015
THIS THURSDAY! #SURGE2015 Jan 29th #SDDMA Special Event – Start your year learning about trends in digital marketing: bit.ly/1GMD1Oe
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Roz Mancinelli retweeted
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SD Direct@SDDirect_SDDMA12 Jan 2015
#SURGE2015 – It’s a win-win! Attend our Jan 29th event and apply your reg fee to a full-year membership! Learn more: bit.ly/1GMD1Oe
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#SURGE2015 - Bridging the Technology Divide | The Road Ahead for Marketing sddma.org/civicrm/event/info…
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The startling difference in how CMOs & CIOs gauge success. Learn more at SDDMA #SURGE20145 on Jan 29 bitly.com/1wDT25S
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COUNTDOWN! HURRY! SURGE 2015 Early Bird expires 12/31/14 - Register: bit.ly/1GMD1Oe. Enter SEB25 at checkout.
Some companies are combining marketing and technology teams to cover all the skill sets. Learn more @SDDMA bit.ly/1GMD1Oe
SURGE - Bridging the Technology Divide | The Road Ahead for Marketing sddma.org/civicrm/event/info…
So timely now: Sales and marketing must take a joint ownership role of leading buyers through the funnel.@SanDiegoDMA sddma.org/civicrm/event/info…
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