News & analysis on #SEO #PPC #Google #Bing & more. Sister to @martechismktg @smx @martechconf. Stay in the loop: https://xitter.gq/t.co/8wbgTyOm6j
Everywhere search is.
Joined March 2007
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SEO automations can save time, but the useful question is:
👉 which tasks can run on rules, which benefit from AI, and which need approval?
Here's a practical way to automate audits, research, content, links, and reporting without losing control of the output 🧵
First-party ChatGPT data may be coming 👀
OpenAI is testing a tool that tracks how often businesses get mentioned and clicked in ChatGPT.
Why it matters for #GEO, and its big blind spot: searchengineland.com/openai-…
AI Overviews, AI Mode and LLMs are reshaping how brands get discovered, mentioned and cited.
What matters next in Google #AISearch for 2027, from @MordyOberstein at SMX Next. Free, Nov. 18: searchengineland.com/smx/nex…
AI search knows what your brand does. Who it's for, it guesses.
And where you leave gaps, like pricing, it invents.
What ~2,000 AI brand mentions revealed: searchengineland.com/ai-know…
Your YouTube descriptions might be the easiest #GEO win you're not testing.
@peec_ai linked updated descriptions to a 359% jump in AI retrievals.
What they changed and what moved: searchengineland.com/youtube…
Backlinks alone won't get big brands cited in AI search.
Brand mentions correlate ~3x more strongly with #AIOverviews visibility than raw link count.
What big brands need to build instead: searchengineland.com/why-bac…
Search Engine Land retweeted
Someone asks AI a question. Your page answers it. Then they ask the follow-up... and that's usually where the decision gets made.
Do you plan content around the follow-up question?
32%Yes, we map the thread
0%Only on money topics
68%No, one query at a time
19 votes • 4 days Search Engine Land retweeted
People read the AI answer first. Then most of them click anyway.
New @fractlagency and Search Engine Land research (1,007 U.S. adults, ~11,100 research queries) shows how the click has changed, and what it means for your content 🧵👇
Leads not converting?
Before you blame #SEO, check the landing page and what happens after someone gets in touch.
A checklist for tracing each lead from search to sale: searchengineland.com/seo-can…
Tracking ChatGPT brand sentiment with neutral or positive prompts only?
You're seeing an incomplete picture. Negative wording moved it 2x more. #GEO
What 900 ChatGPT responses showed: searchengineland.com/negativ…
Search Engine Land retweeted
Organic traffic is shrinking. Email and paid search aren't.
Time to build an audience you own.
@Kevin_Indig's Similarweb data, channel by channel: searchengineland.com/what-ch…
Someone asks AI a question. Your page answers it. Then they ask the follow-up... and that's usually where the decision gets made.
Do you plan content around the follow-up question?
32%Yes, we map the thread
0%Only on money topics
68%No, one query at a time
19 votes • 4 daysPeople research products on Reddit.
Now #Reddit is testing ads in its search results, matched to what they search.
What's known so far, and what isn't: searchengineland.com/reddit-…
Organic traffic is shrinking. Email and paid search aren't.
Time to build an audience you own.
@Kevin_Indig's Similarweb data, channel by channel: searchengineland.com/what-ch…
People read the AI answer first. Then most of them click anyway.
New @fractlagency and Search Engine Land research (1,007 U.S. adults, ~11,100 research queries) shows how the click has changed, and what it means for your content 🧵👇
Where the clicks that leave the original search engine go:
- Google's other surfaces: 35%
- Amazon: 13%
- Reddit: 7%
- YouTube: 5%
Destination and influence aren't the same thing. Coverage that sends little traffic can still shape which brands people consider.
The full study also covers the generational split, what earns a click after an AI answer, and a three-question gut check for your content.
Worth a read before your next content or measurement plan 👇
searchengineland.com/why-peo…
