Today marks a new chapter for Softtek. David Jiménez takes office as Global CEO, while Blanca Treviño remains Executive President and President of the Board. Building on what made Softtek strong, and looking ahead to what’s next. Read the announcement: tinyurl.com/323nxh3v

Investing in AI doesn't automatically lead to business transformation. Discover why aligning people, processes, and strategy is essential to turning technology into results 👉 tinyurl.com/56dazw9f #AI #BusinessTransformation

Working with AI is becoming increasingly important. So is learning how to do it. Veronica Arteaga, our People & Talent Director for EMEA, shares her perspective with COPE on how professional skills are evolving 👉 tinyurl.com/3a6wahv4 (Article in Spanish)

AI models are becoming more powerful, but they need the right infrastructure to perform effectively. Explore why building a strong technology foundation matters for AI transformation 👉 tinyurl.com/429bb72u #AI #Infrastructure

There’s a hidden cost to making AI the easiest answer to every question. And it could affect how organizations learn, innovate, and differentiate. See what leaders should watch for 👉 tinyurl.com/4mj7ebkj (Article in Spanish) #AI #Innovation #FutureOfWork

As AI becomes part of everyday business, companies need people who can make sure these systems are safe, fair, and reliable. Discover 5 emerging AI roles 👉 tinyurl.com/9dkwzh96 (Article in Spanish) #AI #FutureOfWork

Processing insurance claims involves documents, reviews, and multiple decisions. AI can help simplify these steps and reduce manual work. Explore how insurers are improving claims management 👉 tinyurl.com/2arjttvy #Insurance #AI

AI adoption is creating demand for skills beyond model development—from algorithm oversight to security and business integration. See 5 profiles reflecting that shift 👉 tinyurl.com/yf87c2f5 (Article in Spanish) #AI #Talent #DigitalTransformation

We’re proud to mark our sixth consecutive year in the Gartner® Magic Quadrant™ for Custom Software Development Services. Learn more 👉tinyurl.com/9xt86xu5 #GartnerMQ #Softtek

Creating marketing content has never been faster. But producing more ads doesn't guarantee better ideas. Explore why creativity and strategy still make the difference in AI-driven campaigns 👉 tinyurl.com/2pmtk3vu #AI #DigitalMarketing

Healthcare costs are rising, putting more pressure on hospitals and providers. How can technology help reduce expenses without compromising patient care? Find out 👉 tinyurl.com/muvaekan #Healthcare #DigitalHealth

Brands have spent decades learning how people shop. Now they need to understand how AI agents make decisions, too. A new chapter in retail is taking shape 👉 tinyurl.com/y523dx66 #AgenticAI #Retail

There's a difference between knowing what's trending and knowing why it matters. Our Tech Hot Topics 2026 explores both 👉 tinyurl.com/2z8eyr9h

What separates companies that use AI from those built to evolve with it? The answer goes deeper than technology. Explore the foundations of AI-native enterprises in our white paper 👉 tinyurl.com/53wn4b93 #AINative #DigitalStrategy #FutureOfBusiness

When you’re in a place with real challenges like Softtek, growth shows up in your day-to-day work because you don’t just see how technology evolves… you build it. Join the team 👉 softtek.com/jobs

A great guest experience isn’t just about what happens on-site anymore. It starts long before check-in, a reservation, or an order. See how we help hospitality companies rethink the entire journey 👉 tinyurl.com/2awrm54n #Hospitality #CustomerExperience

For technology leaders, AI creates a new delivery challenge: generation is becoming abundant while good judgment remains scarce. That changes what teams need to optimize for. Explore the implications for Agile 👉 tinyurl.com/4jb8jtu2 #TechLeadership #Agile #AI

AI adoption is creating a workplace risk that has little to do with the technology itself. It begins when people stop questioning the answers they receive. Discover “cognitive surrender” 👉 tinyurl.com/4mj7ebkj (Article in Spanish) #AI #Leadership #CriticalThinking

AI is moving beyond chatbots in insurance. It can now help manage claims, detect fraud, and automate entire workflows. Discover how Agentic AI is changing insurance operations in 2026 👉 tinyurl.com/2arjttvy #Insurance #AgenticAI

Six years in a row in the Gartner® Magic Quadrant™ for Custom Software Development Services! Learn more 👉 tinyurl.com/9xt86xu5 #Softtek #GartnerMQ

WTW and Softtek are working together to turn AI strategies into real business outcomes. Discover how our collaboration brings people, technology, and execution together 👉 tinyurl.com/bdezwur7 #Softtek #WTW #AI