@TheMOGLApp

Improve paid social results with Athlete Ads. MOGL helps brands run ads through trusted athlete handles, built around your CPC and CPA goals.

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Joined May 2020
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Athlete influence just became performance media. 🚀 Introducing MOGL Athlete Paid Social: turning athlete handles into high-powered, measurable media channels for brands. Authentic voices. Paid scale. Real performance. The next era of athlete marketing starts now. 🏆
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Athlete posts beat brand posts on likes. Judging them on likes alone funds the wrong content 1/4
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Scotch Porter ran five college football and basketball athletes with no paid media: 146,300 reach, $0.04 per engagement, 138.6% return on investment 3/4
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For more, go here: mogl.online/blog/how-to-meas…

How to Measure Athlete Content on Engagement, Trust, and Conversion

Athlete content often wins on engagement. Here is how to measure it against your brand content on engagement, trust, and conversion, with a simple tracking sheet.

mogl.online
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Free product isn't free marketing. A lot of brands never add up what seeding really costs, or what it sells 1/4
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When Roon ran two college athletes as whitelisted ads on Meta, it paid $0.18 per click against a $0.70 benchmark, with a 7.7% click-through rate vs a 1.71% average 3/4
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Read on: mogl.online/blog/influencer-…

Influencer Whitelisting vs Seeding: Which Drives Real Lift?

Influencer whitelisting vs seeding, side by side. See what each buys you, score both on one scorecard, and run a holdout test to prove real lift.

mogl.online
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Most brands stop testing once creator ads get cheaper. That's when the real test should start 1/4
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Roon ran two college athletes as whitelisted ads and got a 7.7% click-through rate against a 1.71% industry average, at $0.18 per click 3/4
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Dig in here: mogl.online/blog/how-to-test…

How to Test Creator Whitelisting Ads for Higher Click-Through Rates

Creator whitelisting ads can lower your CPMs. Here is what to test, in order, to turn cheaper impressions into a higher click-through rate and lower CPC.

mogl.online
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Your whitelisting tool demo looks fine until an athlete's permission expires mid-campaign 1/3
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So don't forget to vet the whole permission lifecycle: approvals, usage rights, the paid partnership label, and a clean shutoff when the deal ends 2/3
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Don't buy on the demo. Bring these twelve questions to your next one: mogl.online/blog/how-to-vet-…

How to Vet Athlete Whitelisting Tools for Instagram and Facebook Ads

Vet athlete whitelisting tools for Instagram and Facebook ads on authorization, usage rights, paid partnership labels, launch controls, reporting, and clean exits.

mogl.online
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Brands pay athletes for their voice, then hand them a script that kills it 1/3
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So let them keep the pen. For YNAB, 45 college athletes made 90 Reels and Stories: 342K+ impressions, 6.5% Engagement Rate 2/3
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Stop scripting the voice you paid for. Here's when to hand athletes the creative and when to keep it: mogl.online/blog/when-athlet…

When Athlete-Led Content Beats Brand Creative

Learn when athlete-led content earns more engagement than brand creative, six signals to hand creative to athletes, and how to prove it with your own data.

mogl.online
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Using one creator ad route for every campaign costs you either way: too much setup or too little control 1/3
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So match the route to the job. Our PharmaNutra campaign beat the industry average cost per click with one athlete Reel: $0.48 vs $0.80 2/3
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top defaulting to one format. Pick Partnership Ads, Spark Ads, or whitelisting in five questions: mogl.online/blog/creator-led…

Creator-Led Paid Social: How to Choose between Partnership Ads, Spark Ads, or Whitelisting

Compare Meta Partnership Ads, Spark Ads, and whitelisting. Learn when each creator-led paid social route fits, what to set up, and how to tune CPM and CPC.

mogl.online
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