OAAA

“That’s the power of The Human Medium: combining meaningful real world presence with the ability to drive measurable engagement and business results.” During Advertising Week New York, OAAA’s Moving and Dynamic Media Alliance (MDMA) took to the streets of Manhattan, generating more than 408,000 impressions and 1,100 clicks in just 48 hours, with a click-through rate 350% above the industry benchmark. In his latest OAAA blog, Regis Maher, Chair of OAAA’s MDMA and President & Co-Founder of @do_it_outdoors, breaks down the campaign’s results and shares how moving media and digital retargeting work together to drive measurable impact. Read the full piece: bit.ly/4BMM8iB

Join us on November 17 for Discover OOH Day: Philadelphia, where brands, agencies, and OOH industry experts will come together to explore the power and impact of out of home advertising through engaging discussions, real world case studies, and actionable insights. Hear from Russell Pareti of Stateside Brands, Michal Komemi of @harmelinmedia, and Cathy McVey of @visitphilly, among others, as they share their insights on the evolving media landscape, the role of OOH in today's marketing mix, and the strategies driving business results. 📍 November 17 | Kimmel Center, Philadelphia Registration is complimentary for brands and agencies. 🔗 Reserve your spot: bit.ly/4BJGptV

“What excites me most is that OOH is getting smarter without losing what has always made it work. You can’t skip a billboard, block it, or scroll past it.” This month’s Across the Desk feature in partnership with @TheDrum spotlights John Murrow, President & CEO of Trailhead Media. John shares his perspective on the evolution of local OOH, how digital and programmatic capabilities are opening new opportunities for advertisers of all sizes, and the growing role of AI, data, and measurement in driving industry growth. He also discusses why strong relationships and local connections remain at the heart of OOH. Read the full Q&A here: bit.ly/4BBhsAW

We asked @jordynwoods for her favorite @WoodsbyJordyn out of home moment so far, and she couldn’t pick just one! From bus stops to Times Square, her campaign has been all over NYC. And now, she's bringing Woods by Jordyn to SoHo with a pop-up at @Shopify NY, October 31–November 1! 🗽 From OOH to in real life experiences, it's all about bringing the brand into the real world.

📖 OAAA's latest update, Keeping Up with California: What Evolving Privacy Laws Mean for OOH, explores how changing consumer privacy laws could impact the out of home industry. With 23 states now having enacted comprehensive privacy laws, what do evolving regulations around consumer data, geolocation, and AI-generated advertising mean for OOH? 🔗 Read the full article: bit.ly/4A4K9EU

OAAA is proud to partner with @AdCouncil and @NHTSAgov to support the launch of the Child Car Safety PSA Campaign! Help us spread the word about the importance of proper car seat safety and keep young passengers safe on the road. Download and share the campaign's creative assets to help bring this important message to communities nationwide. 🔗bit.ly/4yZgFrI

⚖️ The agenda is now live for the 2026 OAAA Legal Seminar! Join us November 11–12 in Washington, DC, as industry leaders and legal experts come together to explore the key legal, legislative, and regulatory issues shaping the future of out of home advertising. From emerging challenges to evolving policies, this year's program will deliver timely insights and important conversations on the issues that matter most to our industry. Explore the full agenda, meet our lineup of speakers, and secure your spot! 🔗 View the agenda and register: bit.ly/3UVYMep

📖 OAAA’s Fall 2026 Legal Report is now available! Authored by OAAA Association Counsel Allen Smith, this semi-annual resource covers key legal and regulatory developments impacting the out of home industry. This edition examines a Wisconsin appellate court decision involving digital billboard regulations, municipal authority, and legal protections for existing nonconforming signs, with potential implications for the broader OOH industry. 📘 OAAA members can read the full report here: bit.ly/4znsXdJ

OAAA's Anna Bager is taking the stage at this year’s MM+M - Medical Marketing and Media Summit 2026 in NYC on October 29. She joins Silvi Haldipur of Novo Nordisk to discuss "How Pharma’s Physical Marketing Channel Incorporates the Digital,” moderated by Steve Madden of MM+M. The panel will explore how pharma and healthcare brands are bringing physical and digital marketing together to reach their audiences, from experiential marketing at medical conferences to activations that connect with patients, healthcare professionals, and caregivers. 📅 October 29 | 11:55 AM – 12:20 PM ET Learn more and register to attend! bit.ly/3WPRARK

⚖️ The 2026 OAAA Legal Seminar is just around the corner! Join us November 11–12 in Washington, DC, as industry leaders and legal experts come together to discuss the key legal and regulatory issues impacting out of home advertising. 🏨 Hotel Room Block EXTENDED! Planning to attend? You now have until November 2 to book your stay at the event hotel. Don't wait – secure your room before the block closes! Register and book your stay here: bit.ly/3UVYMep

Our guests came dressed to impress at this year’s 84th Annual OBIE Awards👗🪩 From the blue carpet to the after party with DJ @questlove, we caught up with attendees to see what they were wearing and get the details behind their looks. Check out some of the best dressed moments from the night!

🏆 We asked attendees at the 84th Annual OBIE Awards what they think defines OBIE Award-winning work. Here’s what they had to say! Featuring Laurie Lam of @elfcosmetics, Ian Dallimore of @LamarOOH, Mike McGraw of @ccoutdoor, Patrick Dolan of OAAA, Eddie Yang of @VisualFeeder, and Sean Reilly of @LamarOOH

🌴 OAAA is headed to Orlando for the 2026 ANA Masters of Marketing Conference! Our President & CEO Anna Bager, CMO Olivia Oshry, and COO Patrick Dolan are excited to connect with marketing leaders, exchange ideas, and explore what's next for the industry. We'll also be hosting a special Cocktails & Connections event on Wednesday evening, bringing together industry friends and partners for an evening of networking and conversation. Looking forward to a great week of connections, inspiration, and conversations about the power of out of home! Will you be there? Let us know in the comments!

A moonshot worthy of Platinum! Congratulations to Known and Random House Publishing Group on taking home the 2026 Platinum OBIE Award for Steph Curry Shoots the Moon! It's a powerful example of what makes out of home such an extraordinary creative canvas, bringing together big ideas, the physical world, and the power of real world presence. Thank you to MediaPost for spotlighting this year's top honor and the creativity celebrated at the 84th Annual OBIE Awards. Read more: bit.ly/4jqTS3e

🌍🏆 The 2026 Platinum OBIE Award goes to @randomhouse and Known for Steph Curry Shoots the Moon! The highest creative honor of the OBIE Awards, Platinum recognizes the very best in out of home advertising. This year's winning campaign stood out for its bold concept, imaginative execution, and real world impact. Mark Feldstein, Partner & President, Studios, and Michelle Salerno, Senior Director, Direct Negotiations, both at Known, took the stage to accept the award. Congratulations to the entire team on this incredible achievement!