Companies no likey UX designers and researchers? Great chart by @kbrookshier. The need for improving the customer experience is at an all-time high. Solving UX problems should be a top priority. Competition is fierce with inflation. Customers demand more. So what gives? 👇

Apple is moving the hang-up-a-call button. 1. Fuuuuk, what took so long. Simple testing could have revealed this years ago. 2. UI as a business story. Amazing! cnbc.com/2023/08/08/apple-mo…

In a thrilling, incomprehensible move, @elonmusk took steps to rebrand Twitter, one of the most well-known brands in the world, to X. Our team was even taken aback by the swiftness and chaos! So, of course, we surveyed our social influencer audience to get their thoughts. ❎👇

Obsess over your customers. Competition becomes irrelevant when you create products and services that people love. Shout out to @tomfgoodwin for sharing this gem from Steve Jobs. How do you break the obsession with your competition? 👇

🚨 New Release Update! You can now leave comments on surveys, tag teammates, and resolve tasks with your team for better collaboration. helio.app/product-updates/qu… Here’s how comments improve team collaboration👇

Psst...stop looking at competitors' homework answers. "So how do you "look where you want to go" in product design? Deeply understand the problem you are trying to solve, who is experiencing it, and how. Talk to potential customers, do research, and keep learning." -@LukeW

🔔Friday afternoon reminder. Make the weekend yours!

Yep, it’s pink. We asked 100 meat-loving cooks how they would rate the new pink burger from @BurgerKing. We won’t lie; not even Pepto Bismo could save some participants from this sh*t show. 3/10 median Helio rating. Let’s dive into the participants' commentary! A🍔thread👇

Teams that frequently use research in their work spend less time juggling priorities. Go figure. We're excited to share more expansive findings soon in our survey sent to designers, researchers, product managers, and marketers to find out how they use customer feedback.

We're joyfully watching the intense feud between eccentric billionaire leaders @elonmusk and Zuck. Instead of sitting on the sideline, we threw ourselves into the Twitter and Threads battle royale. We surveyed 100 social media shoppers in Helio to get answers. A thread👇

You know those Apple boxes in the closet...too nice to throw away but not useful to have a real purpose. Fellow designer @elvishsiao4 thinks the endowment effect and halo effect are to blame for our hoarding mentality. uxdesign.cc/why-do-people-sa…

Happy 4th of July! Instead of taking a break from this American holiday, we share ten things that make us great. Our Helio survey of one hundred Americans does not disappoint! An American thread  🇺🇸👇

"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful." -Dieter Rams

When our Chief Instigator was told the number of soap bottles he used was odd, he sought answers from our married couples to understand their bathroom situation. Is beauty dictated by the number of shampoo bottles in your shower? linkedin.com/pulse/beauty-bo…

"When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer." -Don Norman @jnd1er