.eth
naming sounds small until you see what people actually put behind a name.
- wallets
- profiles
- companies
- legal verifiers
- credentials
- an entire namespace handed out to millions of users
- agents that need to say who they are
- private transactions
- tokenized assets
- contracts
..and who knows what else in the future.
none of that needs anyone's permission.
it just needs to resolve everywhere.
i explain ENS to very different people regularly and no matter how often i do it, i'm still amazed by how much is underneath.
people see a .eth name and assume that's all there is.
but the depth, complexity and attention to detail the devs behind ENS have built into the protocol is really one of a kind.
Every real namespace spends on awareness and actually cares about its secondary market.
ENS acts like both are beneath them.
In their version of reality, market dynamics and sentiments don’t matter. “Community” is just supposed to keep paying renewals because they love the tech so much, and ENS is there to collect.
2022 was a free ride, digits did the marketing for them. They created more awareness than any campaign they could have come up with.
Now the metrics are a rounding error next to that peak. 3-digits are down ~98% from the top and the response is still “cool people already do it for free.”
Absolutely delusional.
Releasing 1-2 character .eth names would be the lowest IQ move.
ENS should keep them reserved and allocate only on a partnership / strategic basis.
As an @ENS_DAO Service Provider, we've published our plan for Year 2 of our work with the DAO.
Our goals range from improving ENS's governance contracts to bringing new features to the community, including 1 and 2 character .eth names and a referral program for ENS.
Here's our full plan and what we'll keep doing at ENS 👇






