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Twenty Eighty Online

@20_eighty

Oxfordshire based digital agency specialising in #ecommerce and #wordpress. Committed to learning & improving #a11y at every opportunity.

 Wantage, England
linktr.ee/TwentyEightyOnline
Joined September 2017
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Photo by Twenty Eighty Online (@20_eighty)Photo by Twenty Eighty Online (@20_eighty)Photo by Twenty Eighty Online (@20_eighty)Photo by Twenty Eighty Online (@20_eighty)Photo by Twenty Eighty Online (@20_eighty)Photo by Twenty Eighty Online (@20_eighty)Photo by Twenty Eighty Online (@20_eighty)Photo by Twenty Eighty Online (@20_eighty)Photo by Twenty Eighty Online (@20_eighty)Photo by Twenty Eighty Online (@20_eighty)
All our resources are now available in one place - refer back as many times as you need as you optimise your website for conversion, accessibility, and THE BIG OLE GOOGLE ALGORITHM. twenty-eighty.co.uk/resource… (PSA: shiny new website coming soon! 🥳)
A screenshot of the Twenty Eighty Online resources page

ALT A screenshot of the Twenty Eighty Online resources page

What can you do in 60 seconds that could make your business more money? Try out our new website checker tool to find out exactly where you stand in the eyes of Google. twenty-eighty.co.uk/site-che…
The chances are, you know your website could use a little optimisation. But where do you start? You might not have the time or the technical expertise to delve through best practice guides or lists of common issues. We know it can be overwhelming, but it doesn’t have to be. You need something which tells you exactly which parts of your site you could change to make the biggest improvement, most quickly.

ALT The chances are, you know your website could use a little optimisation. But where do you start? You might not have the time or the technical expertise to delve through best practice guides or lists of common issues. We know it can be overwhelming, but it doesn’t have to be. You need something which tells you exactly which parts of your site you could change to make the biggest improvement, most quickly.

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As the only member of your sales team that you can (ethically) keep working for you 24/7, it makes sense to work your website hard! Take time to set some goals for your site, then set a regular reminder to check in with a performance appraisal. Rinse, repeat & see the results!
To clients just starting to get their heads around #SEO we recommend: Google Search Console: ow.ly/RQcI50FoCop Bing Webmasters Tools: ow.ly/L1B650FoCoo There are far more complex ones out there but these provide a good first insight into keyword strategy.
Wondering why Google Analytics data doesn't always match up to Google Page Speed Insights? Location. Location. Location. Sign up for a free @gtmetrix account & change the reporting location to the UK for a more accurate picture of your site performance. #WebsitePerformance
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Question: as a potential customer, have you ever navigated to a testimonials page on a website? Consider rethinking your testimonials page and add endorsements to your services and other pages instead - adding credibility within context. #WebsiteQuickWins #ContentStrategy
Accessibility vs. design. You'll occasionally hear people argue that there is a trade off between the two. We disagree. Websites should be functional first and foremost, but that doesn't mean they can't also be beautiful. #WebAccessibility #WebsiteDesign
PSA: Headers shouldn't be used as a way to style text on your website. Proper header management is critical for #WebAccessibility. Double bonus - it can also help Google categorise the content of your site, which may lead to SEO benefits too. Time to review yours?
2 quick tips to to improve #WebAccessibility & #MobileUsability on your site: 1. Minimum 14 pixels font size anywhere on your site - 16 pixels is a sweet spot for most content. 2. Allow enough space between clickable elements (particularly mobile menus).
1 in 12 men and ~1 in 200 women in the UK live with colour blindness. Low contrast/certain colour combos can render websites unreadable to users who have a vision impairment. We love @webaim WAVE to check contrast ratios on existing sites: ow.ly/ozpR50FoyG1 #Accessibility
Tools like @canva & @Photoshop make it easy to overlay text onto images. Great visual aids to tell your business story - but be aware that screen readers can't see them. Add MEANINGFUL alt-tags to images to increase the #accessibility of your content. #WebsiteQuickWins
Is #WebAccessibility factored in to your eCommerce strategy? Are you aware of the potential spending power of the audience that you're dismissing? We were shocked to see the UK lost revenue figures for 2019. We'll be sharing some easy tips over the next few weeks - stay tuned!
Malware. 😱 Not just a spectre in the distance, but a very real threat to your website, your business credibility & your bottom line. The impact of Google flagging your website as unsafe could be critical, but there are ways you can safeguard your site. ow.ly/ohml50FmRFZ
Problem: Malware. In a nutshell: hijacked plugins or embeds Quick wins: Keep external plugins and website updated Secure your forms Ask your web team to conform to best security practices

ALT Problem: Malware. In a nutshell: hijacked plugins or embeds Quick wins: Keep external plugins and website updated Secure your forms Ask your web team to conform to best security practices

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Passing Google's Safe Browsing tests is critical for your business. Jon talked about some steps you should take now with regard to safe browsing and avoiding "deceptive content" in our most recent webinar. Recap here: ow.ly/NaKK50FmQVf #WebsiteQuickWins
Problem: deceptive content. In a nutshell: content deemed misleading or suspicious Quick wins: -Gather visitor information transparently -Disclose third parties -Keep an eye on ads

ALT Problem: deceptive content. In a nutshell: content deemed misleading or suspicious Quick wins: -Gather visitor information transparently -Disclose third parties -Keep an eye on ads

Newsflash: Google wants you to stop being annoying. You know those irritating pop-ups you hate on other websites? Yep, your customers hate them too. Jon talks about Google's stance on "intrusive interstitials" in our latest webinar. Check out the recap: ow.ly/raQo50FmT2q
A pop-up ad asks us to subscribe to a mailing list. The close button is too small to click and the wording to opt out is misleading. Text reads: Don't be intrusive! If it annoys you, it will likely annoy your potential customers.

ALT A pop-up ad asks us to subscribe to a mailing list. The close button is too small to click and the wording to opt out is misleading. Text reads: Don't be intrusive! If it annoys you, it will likely annoy your potential customers.

Whether it's eCommerce or portfolio, if your website isn't making money for your business, it's probably time to have a think about what you could be doing differently. Book a call with Jon today to discuss how we could help: booking.twenty-eighty.co.uk
We make websites that make money for our clients

ALT We make websites that make money for our clients

For optimal mobile-friendliness, the text on your site should be a minimum of 14/16 pixels. This is important for accessibility, overall user experience, and now Google search ranking. It's one of the quickest #WebsiteQuickWins you can make, so what are you waiting for?
Problem: text too small to read. In a nutshell: text is too small Quick wins: Make it bigger Minimum 14/16 pixels Ask your web team to improve font size based on media queries and scale fonts using CSS clamp]

ALT Problem: text too small to read. In a nutshell: text is too small Quick wins: Make it bigger Minimum 14/16 pixels Ask your web team to improve font size based on media queries and scale fonts using CSS clamp]

Google Search Console says your viewport isn't set to "device-width"? You've got a comms issue between your website and browser. Adding a simple meta tag (in image and alt-text) in between your <head> tags will sort you out. #WebsiteQuickWins More? ow.ly/EpOx50FmUD9
Image from Twenty Eighty Online (@20_eighty)
If you see this warning in your Google Search Console/ Mobile-Friendly Test report, we'll take a bet that your website still uses Flash. The fix for this - you need to update the technology you're using to something more modern like HTML5. Book a call if you'd like some help!
Image from Twenty Eighty Online (@20_eighty)
Hard truth: sometimes, despite our best efforts, things go wrong during a website build. When it does, we'll quickly identify how and why, and what impact it has on your site. We will always be honest and upfront with you as we quickly implement the fix. That's a promise.
Client promise #5 We’ll be open and honest We promise to be transparent with you about everything we’re doing while working on your website

ALT Client promise #5 We’ll be open and honest We promise to be transparent with you about everything we’re doing while working on your website

We've all come across at least one site that makes us infuriatingly scroll horizontally to view content. Let's not be that website, shall we? Google really doesn't like it from a Page Experience (= new search ranking signal) POV. ow.ly/mI5f50FmQlt #WebsiteQuickWins
Problem: content wider than screen. In a nutshell: users need to scroll horizontally to view content Quick wins: Size images and video appropriately Text wrapping Ask your web team to set max width styles on all media

ALT Problem: content wider than screen. In a nutshell: users need to scroll horizontally to view content Quick wins: Size images and video appropriately Text wrapping Ask your web team to set max width styles on all media

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