The LEADER in Higher Education digital marketing solutions! It's time. https://xitter.cf/t.co/mQYPlFGvvo

U.S.A.
Joined March 2015
TY @CBerry_313 & @JenAries4 @25thHourComm for demenstrating racial equity in outreach & marketing for commcolleges. We ❤️your commitment to this & to the @equityavengers! Join us nxt wk as we host @MCCABrandy & @PMillerBiz! @Iamkeithcurry @DrTammeil @DrPamLuster #StaySafeFlorida
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“Approach everything with love in your heart. ❤️ speaking my language @CBerry_313
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Look at your campus. Analyze your enrollment data. Who are you missing on your campus? Where can you find them? How will attending your college benefit them? With that info create a plan that shows them why joining your college will positively change their life. #EquityChat
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(2/2) And above all, approach everything with love in your heart. That’s the most powerful tool you have. #letsgochangetheworld #EquityChat #
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(1/2) Culture develops when experiences align with the environment. Focus on creating authentic connections. Build trust through consistency. Demonstrate that student input is shaping the experiences you offer.#EquityChat
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(2/2) 2) Straightforward, culturally relevant communication that actually resonates with students AND their families. 3) Engaging students and families earlier in their K-12 journey—it’s a hugely missed opportunity otherwise. #EquityChat
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I would change attitudes toward research. It isn’t expensive & its critical data. Sooo many faculty & staff assume they know what their students need. Don’t assume you have an issue. Maybe you do, maybe you don’t. Research. Where does your college stand with equity? (1/2)
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Yes to ALL of this!!
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(2/2) Inclusive marketing should be baked into every aspect of your marketing strategy, imagery, messaging, and service, rather than just plastered on top of it. Each touchpoint matters. It’s not just about serving specific communities but also honoring them. #EquityChat
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Pitfall Peeve: The staged photo of diverse students. STOP. Get out from behind the camera & look at the organic, diverse voices all around campus. Capture the true essence of your campus. Show your campus and welcome people in through a visual experience. #EquityChat
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Q5 @CBerry_313 @JenAries4 – In your experience, how can institutions ensure their marketing campaigns authentically represent the diverse voices they serve? What pitfalls should they avoid? @DrTammeil @DrPamLuster #EquityAvengers #EquityChat
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Q4 @CBerry_313 @JenAries4 Basic needs services like food pantries, housing support, & mental health services are crucial but not helpful if students don’t know about them. What are best practices for communicating resources effectively? @DrPamLuster @Iamkeithcurry #EquityChat
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That's our VP! She knows all of this. Our team is driven by their own experiences and feelings. It's all about changing lives.
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Exactly. That's why research is so important. The facts support the feelings.
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Q3 @CBerry_313 @JenAries4 – Can you share a specific example where research uncovered a critical insight that changed how you approached marketing to a diverse student population? @Iamkeithcurry @DrTammeil #EquityChat #EquityAvengers
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Research is critical. Colleges assume they know what students want & need. But do they really know? Research gives us solid answers. We lean heavily on qualitative research because we talk to students, faculty, and staff. We learn exactly what they want & need. #EquityAvengers
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Facts Not Feelings—research, numbers, and data move naysayers to action. Use data to expose the gaps, then influence and align outreach to reach those audiences. Real stories and experiences- That’s how we craft messages to meet people where they are. #equitychat
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Facts, not feelings....so true..but, also so hard sometimes when facts are always being questioned. I love highlighting real stories and experiences.
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Hall of Fame- Young Dolph. This song is a reminder to stay relentless, push boundaries, and celebrate victories, both big and small. It fuels the grit and determination needed to keep showing up and making a difference. #equitychat
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(2/2) and taught me how to study. He showed me that sometimes the road less traveled is the right road to take, even if you’re afraid. This song epitomizes my experience and inspires me, through marketing, to help others take their own road. #EquityAvengers
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